After another VR MR battlefield MR giants are doing?

In 2017, the heat of virtual reality (VR) slowed down significantly, and mixed reality (MR) became a new trend. Among them, Microsoft's HoloLens will be the first truly mixed-use, real-world device to be expected. ,

At the same time, Apple's AR glasses have been leaked and have entered the development phase; Facebook, Snapchat and Google (Magic Leap) all have different degrees of movement. Obviously, the basic AR experience of seeing augmented reality images through mobile phone screens can no longer satisfy consumers, and people need real-world, easy-to-use, mixed-reality devices.

Of course, it is unlikely that a large number of MR devices will be listed this year. However, it is clear that MR will definitely become a technology trend after VR. Let's take a look at the following manufacturers and news that deserve attention.

Giants' "small" movements

Currently, in addition to Microsoft, other tech giants have not yet developed actual MR products (accurately, officially released), but in fact they all engage in some “small” actions in private.

Microsoft

First talk about Microsoft, although the HoloLens Developer Edition is expensive, advanced MR technology and experience have begun to be applied in different fields such as medical, construction, business, etc. The current Chinese website is also on-line and will gradually be available in various countries and regions. Launched, the consumer version was also put on the agenda. Although the direct integration of computers has resulted in HoloLens's large size, the holographic interaction experience is undoubtedly very cool. People no longer need to use mobile phones and can play a huge role in certain scenarios.

apple

Followed by Apple, the recent leaked security document described the tester's eye discomfort when testing a "prototype device." Obviously, this device is most likely smart glasses. Rumors about Apple’s introduction of smart glasses have been widely circulated, and Apple has applied for many patents. It is not yet clear that this kind of glasses is similar to Google glasses and can only display AR images, or can operate AR images like Microsoft’s HoloLens. The latter, obviously, belongs to MR glasses.

Facebook

Coincidentally, Facebook said at the just-announced annual developer conference that smart glasses will enter millions of households in the next five years, even more so than smart phones. However, Facebook only predicted a trend and did not show a real product. In fact, it changed its acquisition of Israeli AR technology company Cimagine last year. Considering Facebook’s aggressiveness in VR (acquisition of Oculus Rift), there is absolutely no reason not to be The first echelon of MR field.

Snapchat

Social upstart Snapchat doesn't seem to care about AR and MR. Its VR/MR expert Amandine Flachs said that people don't really care that your device uses a certain technology, but it needs to be cool and fun, and the concept of MR is still too vague. But in fact, you can see some of Snapchat's little tricks. For example, Spectacles launched last year was only a "glasses camera," but it has already proved the great potential of smart glasses. Obviously, MR will become a key technology for the device to play, and Snapchat is actually also secretly developing and technical reserves.

Google & Magic Leap

Another giant, Google, has fallen a bit behind in the field of smart glasses, but it has not given up on MR. As a major shareholder of Magic Leap, Google has actually laid the market early. Although Magic Leap suffered some criticism and suspicion due to the long development cycle, last year the official invited science and technology media to visit its laboratory to prove the existence of the equipment, but it is still in the early prototype stage. For the time being, the concept of Magic Leap and HoloLens is close to or even beyond, and it can project holographically operable images in a realistic environment, and the light and shadow effects look even better.

Avegant

In addition to the above giants, startups have not abandoned the MR market, such as Avegant. The company had previously introduced a head-mounted home theater, but it was only a 2D display and did not support any VR/AR experience. Currently, Avegant has built a team of 45 people to develop MR glasses and adopt advanced retinal projection technology. It can also implement MR-style experiences similar to HoloLens and Magic Leap. Of course, the equipment currently looks a bit like a "welding helmet" and it needs to be constantly improved.

summary

As you can see here, MR's greatest improvement over AR is in wearable form and an operative interactive experience. It is not simply to project an enhanced image in front of your eyes. At present, various companies are still exploring and have not formed a unified technical standard. However, it is certain that MR glasses need to be more portable, comfortable to wear and will not allow the eyes to become fatigued, and can really enter the consumer market.

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