The energy crisis and the awareness of energy conservation and environmental protection have made the future of the global LED lighting market brighter. Under the conditions of economic globalization, industrial pricing power has become a key link in the industrialization and marketization of innovative technologies. For the domestic LED industry, whoever has mastered the industrial pricing power, whoever has the right to speak in the industry.
Domestic demand upgrade LED industry to enter the global top three With the advancement of technology, LED lighting industry has become a new growth point in the future of electronic information industry. Stimulated by the dual benefits of the market and policies, the global LED industry is rapidly growing. At present, the global semiconductor lighting industry has formed a tripartite industry distribution and competition pattern in the United States, Europe, and Asia, of which Asia is mainly Japan, South Korea, and China. The United States and Japan are in the world leading position in the upstream chip equipment field; China's Taiwan is in the upstream chip and midstream packaging strength can not be underestimated; in Europe, the traditional lighting giants Philips, Osram and other strong into the LED lighting industry.
The reporter learned from GSC that 2012 is a key year for the popularity of LED lighting, and the LED lighting application market is fully open. 2012 is also a crucial year for the global incandescent lamp ban. High-end demand will directly translate into the demand for LED bulbs and downlights. At the same time, the official launch of the LED lighting subsidy policy of the three ministries and commissions, and local supporting policies have also been introduced to create a good LED lighting has a domestic demand atmosphere; since the beginning of 2012, the price decline of LED chips has slowed down and watchers have begun to purchase LED products. After the external economic recovery, LED lighting demand began to emerge. According to GSC's forecast, the national LED lighting industry output value will exceed 150 billion yuan in 2010. It is expected that the fastest in 2015, LED lighting market share in China will reach 20%, driving the industry scale of 500 billion yuan, China will enter the global LED The top three lighting market.
Pricing is next to the loneliness of the LED industry. China's strategic consensus on the environment and energy conservation has been fully introduced from the "Twelfth Five-Year Plan" to the recent opening of the LED lighting subsidy of the three ministries and commissions. The domestic call for accelerating the elimination of inefficient lighting products is increasing. , LED industry has been included in the national and Guangdong Province strategic emerging industries development plan. According to the "Twelfth Five-Year Plan" target, by 2015 China's white LED luminous efficiency will reach the international advanced level in the same period, enter the 30% general lighting market, replace 70% imported bright chip, achieve MOCVD core equipment and key supporting materials of domestic The company will focus on major strategic products such as backlights and automotive lighting, strengthen technology integration, and achieve large-scale demonstration applications. The scale of the industry will reach 500 billion yuan and the development potential will be unlimited.
Faced with the reality of the LED industry fever, China's LED lighting industry presents a large but scattered scale, while lack of industrial pricing power in the LED industry chain, the sidelines of pricing power has become a "bottleneck" restricting the development of the LED industry. In the global LED lighting industry, developed countries in Europe and America, do everything possible to monopolize the industrial pricing power of the upper, middle and lower reaches of LED. Multinational corporations have also strengthened their own pricing control of the industrial chain through technology patenting, patent standardization, and standard licensing. European and American countries have long controlled the right to formulate LED pricing "game rules." Although China is already the world's largest producer of LED lighting, it is still very rare in China to lead the industry in this field, which seriously restricts the development of China's LED lighting industry.
Giants compete for price detonation of domestic companies in the game China from the LED lighting manufacturing and export countries to the industrial and capital power countries, is the future of a period of time the national enterprise business model innovation inherent requirements. As the domestic LED lighting companies must face the short-term insurmountable industrial chain global giant pricing power to lay out the bottleneck, and find a feasible pricing power game breakthrough strategy to become the key to winning the giants. At the Guangya Exhibition in June this year, Mulinsen Co., Ltd., which has always been quiet and low-key, brought its first LED lighting terminal application brand, the MLS light source family, to a high-profile appearance, stunning the industry with its noble and gorgeous image. Mulinsen also publicly announced that it will make substantial price adjustments for some LED bulbs and LED T8 tubes, and the price adjustment will exceed 40%. LED high-end light sources will enter the era of 1 US dollar and the industry will be thrilled. For a time, the hidden champion of the LED packaging industry has become the focus of media and industry competition. Its "LED light source one dollar era" strategy has become China's LED lighting industry to take the lead in breaking the global giant pricing power of successful national enterprise sample.
Established in 1997, Mulinsen Co., Ltd. is a leading company in the fields of LED packaging and LED application products in China and has a reputation as the "Invisible Champion of LED Packaging." The company's current large-scale production capacity has reached monthly production of 2 billion LED products, digital control 500 million, patch 1.2 billion; annual output of light-emitting diodes, dot matrix, digital control, clock boards tens of billions.
"In the field of specialization, we must rely on large-scale support to become bigger, stronger, and more transparent." Galanz Yu Yaochang once commented on the advantages of scale in the commercial competition. The scale of production of an enterprise determines the allocation of various costs such as technology development and human input. Through scale operations, it will help the company to reduce its operating costs and increase its competitive strength. Mulinsen has a 16-year history in the LED field and has become Asia's largest packaging industry base. When LED products begin to be widely distributed in traditional distribution channels, cost-effectiveness is the most effective offensive weapon. Therefore, Mulinsen first launched the “control of pricing powerâ€, which undoubtedly brought deep fear to the global LED giants. While the Mulinsen shares are difficult to profit for other companies or have low profit margins, they have an absolute competitive advantage with the large-scale, specialized production of the sword.
The quality of the technical position card The sword of Damoske At present, the LED market is in the Warring States period when the princes are struggling. The price of LED products is chaotic and the quality is uneven. Therefore, high-quality, cost-effective LED products have become an urgent market demand. Mulinsen shares in the product price adjustment, but also continue to strengthen product research and innovation, technological innovation, product upgrades, etc., to provide customers with excellent low-priced products, leading the new LED light source into the trend of millions of households.
As we all know, the three main core elements of LED integrated lighting fixtures are: light sources, lamps and drivers. In addition to maintaining the advantages of Mulinsen's traditional light sources, the light source family has also formed a strategic partnership with Philips Lumileds this year. Lumileds specializes in supplying high-quality LED chip products based on the high-end positioning of MLS. In addition, Mu Linsen also worked closely with the Taiwan Industrial Technology Research Institute to solve many structural technical problems of LED lamps in structural design, exterior design, and heat dissipation design. The combination of strong and powerful advantages will produce a powerful force of 1+1>2, which is also sufficient to ensure the superiority of the MLS light source family in high-end positioning.
In 2012, it was called "the first year of LED lighting", which means change, turbulence and impact. In the opportunities for rapid development of LED lighting, only companies with global industrial pricing power can ride the wind and waves. Mulinsen's shares are guided by scale, technical force and global giant Moscolie sword, stirring the spring of LED industry, leading the global LED industry pricing power, seizing the market opportunities in the new era of LED light source.
In the future, competition around the pricing power, market, resources, talents, technology, standards, etc. of the LED industry around the globe will become more intense. It is not a matter of time for Chinese companies to obtain pricing power from the global giants who have resources in the upstream industry chain and can easily form price alliances. But there is no other choice. In the era of “pricing pricingâ€, Chinese LED lighting companies must use international rules to compete with the global giants at a high level, but also to create a “core difference†global pricing system for pricing power; and Mulinsen The successful break of the global industrial pricing power in the middle and lower reaches of the shares will undoubtedly bring inspiration to the national LED companies.
Domestic demand upgrade LED industry to enter the global top three With the advancement of technology, LED lighting industry has become a new growth point in the future of electronic information industry. Stimulated by the dual benefits of the market and policies, the global LED industry is rapidly growing. At present, the global semiconductor lighting industry has formed a tripartite industry distribution and competition pattern in the United States, Europe, and Asia, of which Asia is mainly Japan, South Korea, and China. The United States and Japan are in the world leading position in the upstream chip equipment field; China's Taiwan is in the upstream chip and midstream packaging strength can not be underestimated; in Europe, the traditional lighting giants Philips, Osram and other strong into the LED lighting industry.
The reporter learned from GSC that 2012 is a key year for the popularity of LED lighting, and the LED lighting application market is fully open. 2012 is also a crucial year for the global incandescent lamp ban. High-end demand will directly translate into the demand for LED bulbs and downlights. At the same time, the official launch of the LED lighting subsidy policy of the three ministries and commissions, and local supporting policies have also been introduced to create a good LED lighting has a domestic demand atmosphere; since the beginning of 2012, the price decline of LED chips has slowed down and watchers have begun to purchase LED products. After the external economic recovery, LED lighting demand began to emerge. According to GSC's forecast, the national LED lighting industry output value will exceed 150 billion yuan in 2010. It is expected that the fastest in 2015, LED lighting market share in China will reach 20%, driving the industry scale of 500 billion yuan, China will enter the global LED The top three lighting market.
Pricing is next to the loneliness of the LED industry. China's strategic consensus on the environment and energy conservation has been fully introduced from the "Twelfth Five-Year Plan" to the recent opening of the LED lighting subsidy of the three ministries and commissions. The domestic call for accelerating the elimination of inefficient lighting products is increasing. , LED industry has been included in the national and Guangdong Province strategic emerging industries development plan. According to the "Twelfth Five-Year Plan" target, by 2015 China's white LED luminous efficiency will reach the international advanced level in the same period, enter the 30% general lighting market, replace 70% imported bright chip, achieve MOCVD core equipment and key supporting materials of domestic The company will focus on major strategic products such as backlights and automotive lighting, strengthen technology integration, and achieve large-scale demonstration applications. The scale of the industry will reach 500 billion yuan and the development potential will be unlimited.
Faced with the reality of the LED industry fever, China's LED lighting industry presents a large but scattered scale, while lack of industrial pricing power in the LED industry chain, the sidelines of pricing power has become a "bottleneck" restricting the development of the LED industry. In the global LED lighting industry, developed countries in Europe and America, do everything possible to monopolize the industrial pricing power of the upper, middle and lower reaches of LED. Multinational corporations have also strengthened their own pricing control of the industrial chain through technology patenting, patent standardization, and standard licensing. European and American countries have long controlled the right to formulate LED pricing "game rules." Although China is already the world's largest producer of LED lighting, it is still very rare in China to lead the industry in this field, which seriously restricts the development of China's LED lighting industry.
Giants compete for price detonation of domestic companies in the game China from the LED lighting manufacturing and export countries to the industrial and capital power countries, is the future of a period of time the national enterprise business model innovation inherent requirements. As the domestic LED lighting companies must face the short-term insurmountable industrial chain global giant pricing power to lay out the bottleneck, and find a feasible pricing power game breakthrough strategy to become the key to winning the giants. At the Guangya Exhibition in June this year, Mulinsen Co., Ltd., which has always been quiet and low-key, brought its first LED lighting terminal application brand, the MLS light source family, to a high-profile appearance, stunning the industry with its noble and gorgeous image. Mulinsen also publicly announced that it will make substantial price adjustments for some LED bulbs and LED T8 tubes, and the price adjustment will exceed 40%. LED high-end light sources will enter the era of 1 US dollar and the industry will be thrilled. For a time, the hidden champion of the LED packaging industry has become the focus of media and industry competition. Its "LED light source one dollar era" strategy has become China's LED lighting industry to take the lead in breaking the global giant pricing power of successful national enterprise sample.
Established in 1997, Mulinsen Co., Ltd. is a leading company in the fields of LED packaging and LED application products in China and has a reputation as the "Invisible Champion of LED Packaging." The company's current large-scale production capacity has reached monthly production of 2 billion LED products, digital control 500 million, patch 1.2 billion; annual output of light-emitting diodes, dot matrix, digital control, clock boards tens of billions.
"In the field of specialization, we must rely on large-scale support to become bigger, stronger, and more transparent." Galanz Yu Yaochang once commented on the advantages of scale in the commercial competition. The scale of production of an enterprise determines the allocation of various costs such as technology development and human input. Through scale operations, it will help the company to reduce its operating costs and increase its competitive strength. Mulinsen has a 16-year history in the LED field and has become Asia's largest packaging industry base. When LED products begin to be widely distributed in traditional distribution channels, cost-effectiveness is the most effective offensive weapon. Therefore, Mulinsen first launched the “control of pricing powerâ€, which undoubtedly brought deep fear to the global LED giants. While the Mulinsen shares are difficult to profit for other companies or have low profit margins, they have an absolute competitive advantage with the large-scale, specialized production of the sword.
The quality of the technical position card The sword of Damoske At present, the LED market is in the Warring States period when the princes are struggling. The price of LED products is chaotic and the quality is uneven. Therefore, high-quality, cost-effective LED products have become an urgent market demand. Mulinsen shares in the product price adjustment, but also continue to strengthen product research and innovation, technological innovation, product upgrades, etc., to provide customers with excellent low-priced products, leading the new LED light source into the trend of millions of households.
As we all know, the three main core elements of LED integrated lighting fixtures are: light sources, lamps and drivers. In addition to maintaining the advantages of Mulinsen's traditional light sources, the light source family has also formed a strategic partnership with Philips Lumileds this year. Lumileds specializes in supplying high-quality LED chip products based on the high-end positioning of MLS. In addition, Mu Linsen also worked closely with the Taiwan Industrial Technology Research Institute to solve many structural technical problems of LED lamps in structural design, exterior design, and heat dissipation design. The combination of strong and powerful advantages will produce a powerful force of 1+1>2, which is also sufficient to ensure the superiority of the MLS light source family in high-end positioning.
In 2012, it was called "the first year of LED lighting", which means change, turbulence and impact. In the opportunities for rapid development of LED lighting, only companies with global industrial pricing power can ride the wind and waves. Mulinsen's shares are guided by scale, technical force and global giant Moscolie sword, stirring the spring of LED industry, leading the global LED industry pricing power, seizing the market opportunities in the new era of LED light source.
In the future, competition around the pricing power, market, resources, talents, technology, standards, etc. of the LED industry around the globe will become more intense. It is not a matter of time for Chinese companies to obtain pricing power from the global giants who have resources in the upstream industry chain and can easily form price alliances. But there is no other choice. In the era of “pricing pricingâ€, Chinese LED lighting companies must use international rules to compete with the global giants at a high level, but also to create a “core difference†global pricing system for pricing power; and Mulinsen The successful break of the global industrial pricing power in the middle and lower reaches of the shares will undoubtedly bring inspiration to the national LED companies.
Being a renowned name in market, we manufacture and supply Power LED Street Light is known for its quick installation and zero flickering. Offered collection is demanded for architectural lighting, outdoor car parking and park lighting as well.Owing to the efforts of our skilled professionals, we have been constantly engaged in offering a qualitative assortment of LED Street Lights.Led Street Lights are made using high grade raw material and advanced techniques. These are widely used in street lighting, highways and other places where high lighting is required.
30-50W Led Street Lights,Net LED Lighting,Led Street Light Philippines,40W LED Street Lights
Yangzhou Bright Solar Solutions Co., Ltd. , https://www.cnbrightsolar.com