The latest monthly panel market dynamics report pointed out that after China’s modest growth in June, panel makers in China’s mainland are expected to see an increase of 8% in July purchases, 3% in August, and 1%-3 in September. %. If panel makers ship in August to achieve the planned target, then panel makers' purchases in August may be the highest in this year. Mainly because of China's energy efficiency subsidy policy on the road, has pulled some of the demand in advance, making the second half of the panel demand kinetic energy may be slower than the first half.
Panel makers often have inventory price protection for strategic brand customers. Under the protection of strategic cooperation customers, mainland TV manufacturers tend to aggressively purchase panels. In terms of supply and demand for major sizes, although the overall panel supply and brand manufacturers have adequate access to inventory, there are still some structural shortages of structural supply, such as 42-inch and 32-inch large-size panels.
Experts stated that at present, the production models of some access stocks and some manufacturers in mainland China have not reached the energy efficiency subsidy standard, and some products that meet the energy efficiency standards have not entered the subsidy list. Theoretically, the price gap between these low-efficiency energy-efficiency products and unpaid subsidy products at retail terminals and over-subsidized energy-efficient products will be significantly reduced, even higher than the price of energy-efficient products, and this will inevitably lead to serious slow sales of energy-inefficient products.
Therefore, people in the industry believe that brand manufacturers and channel manufacturers often have discounts when they actually implement subsidies for consumers' energy-efficient products. On the other hand, they also increase the price adjustment of energy-efficient products to avoid disrupting the product terminal price system. In addition to factors such as long energy-saving subsidy cycle and cumbersome procedures, the actual energy efficiency subsidies may not be particularly noticeable for consumer demand, but rather rather moderate. “
On the whole, due to the traditional sales seasons of the National Day, Christmas, New Year and Spring Festival in the fourth quarter, and panel manufacturers’ price protection strategies for the panel, it is generally believed that the demand for the panel from the brand manufacturers will remain strong, so the panel makers will The cargo plan may continue to be high. However, if there is no significant growth in demand in the third quarter of 2012, panel makers will also be cautious in their continued high inventory levels.
On the downstream side, it is expected that inventory of TV makers will be driven down by energy efficiency subsidies in the coming January-February, but it does not rule out that brand manufacturers will increase the pressure on the access routes in order to obtain more subsidy quotas, so that the channel inventory will be maintained. High water level, increased inventory risk.
It is estimated that this wave of energy-efficient subsidies in mainland China is expected to boost the additional consumption of about 2 million flat-panel TVs in 2012, thereby accelerating the replacement of LED-backlit LCD TVs with traditional CCFL-backlit LCD TVs. If this wave of energy efficiency subsidies will have a stimulating effect on consumption, it can gradually be realized in the next 1-2 months. It is expected that the supply of flat TV products with a high proportion of subsidies will be tight, such as 32-inch, 42-inch and 19-inch models. .
Among them, the 42-inch panel is currently the most tight supply of the size, and some manufacturers even tend to be tight in the 32-inch supply. However, the ratio of subsidies for energy efficiency obtained by these two sizes is the highest. For example, on the premise of the same energy efficiency coefficient, the energy efficiency subsidy for 42-inch will be 100 yuan higher than the 39-inch adjoining size, and the 32-inch model will receive a subsidy for energy efficiency that is 29 inches higher than the neighboring size. The amount of subsidy received is higher by 150 yuan.
Therefore, brand manufacturers are more willing to expand the panel purchases for mainstream TV specifications such as 32-inch and 42-inch with higher subsidy ratios. As for panels with relatively low subsidies such as 39-inch, 40-inch and 50-inch, the demand is relatively weak. Therefore, some Taiwanese panel makers had to adopt a collocation strategy: when shipping 42-inch and 32-inch panels with higher proportions of subsidies, the new size panels such as 29-inch, 39-inch, and 50-inch were sold.
Panel makers often have inventory price protection for strategic brand customers. Under the protection of strategic cooperation customers, mainland TV manufacturers tend to aggressively purchase panels. In terms of supply and demand for major sizes, although the overall panel supply and brand manufacturers have adequate access to inventory, there are still some structural shortages of structural supply, such as 42-inch and 32-inch large-size panels.
Experts stated that at present, the production models of some access stocks and some manufacturers in mainland China have not reached the energy efficiency subsidy standard, and some products that meet the energy efficiency standards have not entered the subsidy list. Theoretically, the price gap between these low-efficiency energy-efficiency products and unpaid subsidy products at retail terminals and over-subsidized energy-efficient products will be significantly reduced, even higher than the price of energy-efficient products, and this will inevitably lead to serious slow sales of energy-inefficient products.
Therefore, people in the industry believe that brand manufacturers and channel manufacturers often have discounts when they actually implement subsidies for consumers' energy-efficient products. On the other hand, they also increase the price adjustment of energy-efficient products to avoid disrupting the product terminal price system. In addition to factors such as long energy-saving subsidy cycle and cumbersome procedures, the actual energy efficiency subsidies may not be particularly noticeable for consumer demand, but rather rather moderate. “
On the whole, due to the traditional sales seasons of the National Day, Christmas, New Year and Spring Festival in the fourth quarter, and panel manufacturers’ price protection strategies for the panel, it is generally believed that the demand for the panel from the brand manufacturers will remain strong, so the panel makers will The cargo plan may continue to be high. However, if there is no significant growth in demand in the third quarter of 2012, panel makers will also be cautious in their continued high inventory levels.
On the downstream side, it is expected that inventory of TV makers will be driven down by energy efficiency subsidies in the coming January-February, but it does not rule out that brand manufacturers will increase the pressure on the access routes in order to obtain more subsidy quotas, so that the channel inventory will be maintained. High water level, increased inventory risk.
It is estimated that this wave of energy-efficient subsidies in mainland China is expected to boost the additional consumption of about 2 million flat-panel TVs in 2012, thereby accelerating the replacement of LED-backlit LCD TVs with traditional CCFL-backlit LCD TVs. If this wave of energy efficiency subsidies will have a stimulating effect on consumption, it can gradually be realized in the next 1-2 months. It is expected that the supply of flat TV products with a high proportion of subsidies will be tight, such as 32-inch, 42-inch and 19-inch models. .
Among them, the 42-inch panel is currently the most tight supply of the size, and some manufacturers even tend to be tight in the 32-inch supply. However, the ratio of subsidies for energy efficiency obtained by these two sizes is the highest. For example, on the premise of the same energy efficiency coefficient, the energy efficiency subsidy for 42-inch will be 100 yuan higher than the 39-inch adjoining size, and the 32-inch model will receive a subsidy for energy efficiency that is 29 inches higher than the neighboring size. The amount of subsidy received is higher by 150 yuan.
Therefore, brand manufacturers are more willing to expand the panel purchases for mainstream TV specifications such as 32-inch and 42-inch with higher subsidy ratios. As for panels with relatively low subsidies such as 39-inch, 40-inch and 50-inch, the demand is relatively weak. Therefore, some Taiwanese panel makers had to adopt a collocation strategy: when shipping 42-inch and 32-inch panels with higher proportions of subsidies, the new size panels such as 29-inch, 39-inch, and 50-inch were sold.
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