In the two days of the Consumer Electronics and Consumer Electronics Expo (AWE), Baidu has announced that Haier and Midea have each launched a refrigerator equipped with the DuerOS intelligent voice interactive system, which is also known as a talking refrigerator. Released a smart speaker.
The general manager of the Department of Mystery and the chief technical officer Zhu Kaihua came to the scene to sign the ceremony and received media interviews.
As part of the user, some media also asked: "Is there really anyone who plays music movies on the refrigerator or speaks to the refrigerator?"
Why is a refrigerator and why is it a kitchen
This problem, the Internet started Baidu seems to have never thought of adding this feature to the refrigerator, but the cooperative home appliance manufacturers said after investigation and found that there will be many users will take a tablet to watch the video when cooking. Zhu Kaihua, chief technologist of the Department of Secrets and Mystery Division, said: "The understanding of the scene by vendors is better than that of us."
Just think about it, when you cook in the kitchen, you are full of oily, and suddenly you have a phone call. If you can answer by voice at this time, is it not quite right?
I recall the advertisement of a certain TVB in my childhood: A normal nurse used to cook in the kitchen of an open kitchen and thought it seemed a little demanding. However, according to my observations, many Chinese people’s kitchens are not open, and the refrigerators are usually placed in the halls, and the kitchens are often noisy. Watching the video experience in such an environment is too unsatisfactory.
Afterwards, another reporter thought that listening to music, watching videos, and talking were good, but it didn't seem necessary. Why did I spend a lot of money on these functions?
Zhu Kaihua's answer is very interesting. He said that in the future, maybe you will no longer think about whether this thing is necessary. It has become a standard, just as all smart phones today can watch videos and listen to music. When some people questioned whether speech is not more convenient than the touch of interaction, both of them cited similar examples of smart phones to demonstrate the incomprehensibility of voice, the third-generation interactive system, at the beginning of the world.
When large-screen smart phones appear, it is still time for the functional machine to dominate the world. Besides, how many people at the beginning feel that the mobile phone can have no physical keyboard? Several people can think of this mobile phone will bring the Internet into the mobile era. When voice interaction systems start to appear, who would believe that this will become a mainstream interaction?
Baidu believes that perhaps it has to believe that this is the stake that it will grab the next era.
The former king of the PC era missed too much in the era of mobile Internet. When Li Yanhong judged that the era of mobile Internet was over, it had too late to immerse in these regrets and could only bet on the next era. On the other side of the ocean, Google has taken on the ship of the mobile Internet era. The Android operating system, including Google Play, is one of its bargaining chips. It is now the operating system that has occupied 80% of the market share.
The rise of Amazon Echo has led many to believe that the next generation of operating systems is voice interaction. DuerOS, the secret intelligent operating system, wants to do an Android system in the artificial intelligence era.
Reduce the cost of adaptation, occupy more scenes and hardware
Not to mention that the next generation of interactive systems is not a voice. Even voice, no one can know that the next generation of smart phones must be speakers, especially in China. Seeing that Echo and Google Home have sold so hot, there are several reasons for this: The product experience is not good enough; the market has not been educated; speakers may not have found the most suitable scene in China.
Xiao Bian once analyzed that the environment at home and abroad is different. The smart speaker with the American Echo may not be a detonation model in China. In China, the kitchen may not be a suitable cut-in scene at all. Perhaps the bedroom and the living room Yes.
If speech is the common mode of interaction in the future, it is more likely that this type of interaction will not have dominant scenarios and hardware, and almost all scenarios and hardware can use voice interaction.
As a result, taking as many scenes as possible has become a matter of course. This is also the information that can be read in a series of public actions that began at the end of last year:
On December 21, 2016, Baidu Duplex cooperated with CITIC Guoan Guangshi to launch the nation's first "radio-TV + artificial intelligence" product, namely the new generation "G-1 intelligent HD set-top box." The set-top box has joined Baidu artificial intelligence technology. Users can search for videos, search data, on-demand broadcasts, weather inquiries, appointment reminders and other services through voice and level dialogue.
At CES 2017, at the exhibition, Baidu Duowei announced DuerOS, a conversational artificial intelligence operating system, and announced an in-depth strategic cooperation with Beijing Xiaoyuer Technology Co., Ltd., and will launch a new “DuerOS†brand for the Chinese market in the spring of this year. Small fish at home" video intercom robot.
On the WMC, Dusitori announced that it has cooperated with the recently-violated red vivo. It is believed that the future of vivo phones will be equipped with Secret Voice Assistant.
As for the two days of AWE, Baidu has successively cooperated with two major appliance manufacturers to launch a talking refrigerator and speakers. Two executives from the Department of Mysteries said that there will be more landings in the coming year.
At present, there are three scenarios that are most favored by the market: home, cars, and smart phones. The former two are the two most painful scenes. The latter is a personal device. Even if the public scene cannot become a mainstream voice interaction, it can be the entrance to the first two scenes. These three types of scenes are also the focus of the secret, this year's Baidu, will announce cooperation with more manufacturers.
Obviously, even if Baidu has its own unmanned vehicle business unit, it has set up a smart home business unit to work with the D&S business unit. However, hardware manufacturing is not what he is good at. Moreover, hardware is not a big one. market.
For the market that is still emerging and nurturing, not many people are thinking about profitability. According to Zhu Kaihua, at present, there is no charge for cooperation with all hardware manufacturers. Of course, Jing Hao also said that Baidu will also work with hardware vendors to optimize for specific scenarios. The scene to Baidu, is the entrance, is the market share, it is data. The deep learning of the machine is to feed data. Some people say that today's artificial intelligence is like artificial mental retardation. In fact, people are still young and do not have enough experience. Get more data of a vertical scene, the machine can self-learning, R & D personnel will find the problem.
However, Baidu does not charge for the use of the operating system. This does not mean that such cooperation is a zero cost to the manufacturer. The hardware terminal needs to adapt the secret system and increase the development expenditure for certain functions. It is a cost. . Zhu Kaihua said that the secret team is also working hard to reduce the terminal's adaptation costs, and later this year it will introduce a standard adaptation program.
Attract more developers, increase secret skills
It is imperative to reduce the cost of adaptation, but it is unrealistic to have a separate DuerOS for all smart homes. After all, not every home has to be an entry point for voice commands. More often than not, it is an operating system that controls other homes. At the same time, this system has different applications to implement skills.
At present, there is no unified standard and API (application programming interface) between different brands of smart products. This is one of the biggest obstacles for the development of smart home assistants. The biggest advantage of artificial intelligence assistants lies in having their own APIs. Developers can use them here. Develop various skills for these systems.
Whether it is Baidu, Amazon or Google, whether they can become the mainstream operating system for smart home helpers in the future seems to depend on the number of home appliances and applications they support.
Looking back at the history of smartphone development, we can see that the rise and fall of an operating system requires sufficient model support, and that there are enough developers to develop various applications on it. The type of application determines the richness of the system. Users are willing to choose an operating system that can't do anything?
Therefore, the occupation device is one end, the other end of the operating system, and is a developer.
Zhu Kaihua said that Baidu is also working to reduce the threshold for developers on this side, but also with some developers. Also this year, some tools and solutions will be introduced for developers.
At present, Baidu’s own conversational artificial intelligence operating system, DuerOS, claims to have more than 80 functions and 7 major categories, while Alexa, the intelligent voice assistant on Amazon’s Echo, is a leading foreign economist, and Sean, the chief economist of the Consumer Technology Association. Shawn DuBravac even believes that Alexa may have 1500 different applications in the future.
It's just that these are more than just countless APPs on mobile phones today. This gap illustrates how impersonal the voice interaction is in comparison to the mobile Internet. The industry is enthusiastic, but consumers outside are almost ignorant.
Who can seize the future?
The consumer's lack of awareness, according to Zhu Kaihua and Jing Hao, is also a problem currently facing voice interactive applications.
The first is the reliability of interaction, whether it can accurately identify the needs of users.
The second is the need for new forms. For example, the Internet of Things was centered on mobile phones. The next Internet of Things may be another device.
The third is the user's perception of technology and habits. Jing Hao said that now interacting with the voice is often the recognition of the voice, once you get used to a new technology, you can not go back.
Although it is difficult to predict the outbreak of voice interaction applications, they all believe that language is the most natural way compared to keyboards, touch screens, and other methods. The more natural the way it interacts, the more important its role in human life will be, and the time and scope of human service will be broader.
It may not be too late for Baidu to start, but the story of Siri and Echo tells us that the beginning of success is not the key to victory or defeat. Even if Baidu had to add tactics, who wouldn’t want to grab the next era?
Just said that intelligent voice assistants, there are a lot of foreign giants have long been a force, Apple, Microsoft, Amazon, Google; there is a group of companies in the country to plough this place: Kodak News and the recent presence of slightly higher Sogou. During this time, even Huawei said that it had launched its own voice digital assistant service and said that it would challenge Apple, Amazon and Google.
As far as the smart home sector is concerned, Xiaomi is more restless. A few years ago, it launched a lot of smart hardware and used them to connect them. Huawei also released its own smart home solution at this year's AWE. HiLink connects users through a mobile phone and integrates home appliances.
In addition to these players, there are a lot of giants behind the dorms, and even if they are not publicly announced, but who would be willing to give up the next wave of dividends.
The future has not come yet. Who knows who is laughing to the end?
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