According to foreign media reports, the New York Times website published an article today, saying that the ultra-high-definition TV will be an important product at this year's Consumer Electronics Show (CES), and major TV manufacturers will have hope for this product, but some analysis People believe that ultra-high-definition televisions may not be as popular as 3D televisions.
The main content of the article on the New York Times website is as follows:
The smartphone has become the display in the user's pocket, while the computer is the display on the user's desktop, and the tablet is the display used by the user while lying on the sofa. Almost every large electronic device is a black rectangle, mainly to provide users with software and content. So, how can hardware companies keep their products independent of the sea of ​​black rectangular devices and remain successful?
This challenge will appear at the 46th US Consumer Electronics Show from Tuesday to Friday. This will be particularly significant for TV manufacturers. According to market research agency Forrester Research analyst James McQuivey (Jamse McQuivey) said: "Hardware is no longer the driving force for future development, but may make life boring." McQuay believes that more interesting events will still Occurs in the field of software. For example, although a large number of tablet products have appeared on the market, Apple and Amazon are able to stay ahead in these areas, mainly because the products of these two companies can adapt to a large number of applications and digital content.
This year, TV manufacturers such as Samsung, Sony, LG and Panasonic will strive to attract market attention by expanding the screen size. In addition, some TV manufacturers are still promoting the development of "smart" TV products by adding applications and other interactive elements.
In the electronics industry, televisions are becoming more and more popular despite their importance. Nowadays, consumers buy televisions much less frequently than products such as computers and mobile phones. In particular, users are already able to watch video programs on smartphones, tablets and computers, so the necessity of buying televisions is greatly reduced. .
During the holiday shopping season just past, TV sales fell by 2% compared to previous years. In recent years, although the TV screen size has become larger, the design is more beautiful, and the price has dropped significantly due to fierce competition.
In order to increase profits, some TV manufacturers are making efforts to develop a new generation of high-end TV products. Some manufacturers are promoting so-called "ultra high-definition" televisions, which have four times the pixels of the previous generation of high-definition televisions. The prices of these new TV sets are comparable to those of cars. For example, Sony ’s 84-inch ultra-high-definition TV sets cost $ 25,000. However, Sony has said that it will release ultra-high-definition TVs with smaller screens and lower prices at this year's CES conference.
Samsung will also launch new TV products this week, including an ultra-high-definition TV that emphasizes software content. Joe Sinziano, senior vice president of home entertainment business at Samsung Americas, said that most of the new products launched by Samsung this year will have Internet-connected smart TVs that can run applications like Netflix and Facebook.
According to Raymond Soneira, president of display consulting company DisplayMate Technologies, he is not keen on newer, higher-resolution TVs. Sonaila said: "This is just a marketing tool."
McQuay also supports this view, saying that there is little content to support ultra-high-definition televisions. In the past two years, some TV manufacturers have tried to launch 3D TVs, but consumers believe that the effect of watching 3D content on such 3D TVs does not match their cost. Maxwell believes that the fate of ultra-high-definition televisions will end as tragically as 3D televisions.
However, some people in the industry are more optimistic about UHD TVs. For example, Gary Shapiro, CEO of the American Consumer Electronics Association, said he had predicted that high-definition televisions would fail because of lack of high-definition content. But the facts show that because high-definition televisions can better play DVD content, early consumers are still competing to buy this product.
For many years, there have been rumors that Apple will build its own TV, and many analysts also believe that Apple will launch a TV this year.
McQuay said that Apple should not pay attention to the ultra-high-definition business, but to create a "TV that is not a TV". The analyst believes that the 32-inch screen can be controlled by touch and voice, and can be hung on the wall of the room. McQuay said: "Apple needs to create a new TV experience, not a large-scale new hardware product."
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