Tencent Digital (Compile: Guti) Sony has just officially announced that it will focus its attention on the flagship model in the Indian market and will not introduce mid-range and entry-level products. Jaijay Singh Jaswal, head of Sony India, said in an interview with The Times of India: “Our goal is to launch our flagship product in the Indian market and further enhance our position in the market.â€
At present, it is no secret that the competition between medium- and low-end products is fierce. The manufacturers represented by Xiaomi from China have become the most competitive products in the low-end market, so it is clear that Sony has seen itself unable to compete in the low-end market. The competition among Chinese manufacturers has led to the introduction of the flagship model of other markets to the Indian market.
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However, although Sony's move will simplify its product line in India, it also brings more risks. If Sony does not need to persuade Indian consumers who are planning to buy a flagship smartphone, then Sony’s market share in India will be further reduced in the future.
At present, the average spending of Indian consumers purchasing smart phones has increased by 55%. This is one of the reasons why Sony decided to sell only flagship smart phones in the Indian market only, but this is totally different from the strategies of Samsung and LG. Special models and products have been specially developed for the Indian market.
Source: androidauthority
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