According to foreign media reports on December 16, Sung-Hoon Hong, vice president of Samsung Electronics, said that Samsung is currently developing two new virtual reality (VR) and augmented reality (AR) devices: Gear VR mobile helmet improved version and similar Microsoft. HoloLens or Google Magic Leap's AR head-mounted display, the former is expected to be released soon. The VR Summit was held recently in California, USA, and Sung-Hoon Hong delivered a speech titled "Artificial Intelligence, Augmented Reality and the Future of Virtual Reality and Samsung's New Challenge."
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He said that Samsung is developing a light field engine that can project "real-life" holograms. It also points out that augmented reality has better prospects than virtual reality. The technology will be unveiled at the World Mobile Congress in February 2017.
Samsung has previously obtained a patent for holographic television, but Sung-Hoon Hong specifically pointed out that Samsung is considering cooperating with other companies to apply the patent to the device. In his speech, he mentioned Google Magic Leap, but there is no evidence to show the cooperation intention of the two companies. However, looking back at the development of the Samsung Gear VR mobile helmet, Samsung does not lack the experience of such cooperation. Samsung will also launch a new mobile phone model in cooperation with Google's Daydream virtual reality platform.
AR technology is becoming more and more commercial today, mainly limited to head-mounted displays or sports equipment used in professional environments. But technology is evolving, and AR devices, such as Microsoft HoloLens, may be more expensive than VR devices, but they are also more suitable for public use. Although it is not known which company Samsung will go hand in hand with, at least we know that Samsung has already started.
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