Japanese LED lighting market is about to stage an OEM war


The continuous development of LED lamps and market breakthroughs is also necessary. Japanese appliance manufacturer Orion Motor (established in March 1958, with a revenue of 250 billion yen in March 2009 and a total of 10,000 employees at home and abroad) Recently announced the expansion of the family LED (light-emitting diode) bulb manufacturing business.
It is produced by low-cost overseas production, and has the same life and brightness as Panasonic, Sharp, Mitsubishi Electric, NEC, Toshiba and other big manufacturers. The market price is only about 5~60% of the low-priced LED bulbs. It is mainly sold to retail stores such as Ito Yokado, and the OEM method corresponds to the purchase demand of self-owned brand products of wholesale and retail enterprises.
It is reported that the company will first supply OEMs to Doshisha, a Japanese grocery wholesaler (founded in 1974, established in 1977, with 653 employees and a revenue of 79.716 billion yen in March 2008). . Then, using Doshisha's PB (own brand) brand - "Luminous Luminous Cup", it has been on sale in about 160 stores in Yanghuatang since early December.
Industry analysts said that with the inclusion of LED lighting fixtures in Japan's environmental protection points, the process of eliminating incandescent LED energy-saving lamps in the Japanese market will be further accelerated. Orion Motor is the first to start overseas production. The LED “OME War” of domestic OEM sales will surely attract more backbone home appliance manufacturers to join the ranks, and promote the upgrade and continuous development of the LED business war in the country's lighting equipment market.


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