Jinshan Duba enters the Thai market or will be an international layout for online games
Tencent Technology News March 3, 2010, Kingsoft announced today that its business, Kingsoft Internet Security, will cooperate with Asiasoft, a well-known online game operator in Thailand, to formally enter the Thai market and launch the Thai version of Kingsoft Internet Security. This is another move in the Southeast Asian market following the internationalization of Kingsoft ’s full-line business last year.
Kingsoft and Asiasoft, the largest operator of online games in Thailand
It is understood that Asiasoft is currently the leading online game operator in Southeast Asia. Its online game business occupies a strong market position in Southeast Asian countries and regions such as Thailand and Singapore. It is the largest online game operator in Thailand and mainly operates online entertainment services.
Kingsoft and Asiasoft are collaborating for the first time, and will mainly launch the Thai version of Kingsoft Internet Security. In this cooperation, Kingsoft will be responsible for the software and technical part, and Asiasoft will be responsible for the sales of Thai version of Kingsoft Internet Security in Thailand. The second move in the Thai market.
As early as January 2008, Kingsoft entered into Thailand with the first anti-terrorist action online game, Jinshan's first-person shooter, and now the "anti-terrorism action online" has taken a leading position in Thailand's shooting online games.
According to analysis by industry insiders, although the product that Kingsoft and AsiaSoft are collaborating with this time is Kingsoft Duba, it can also be seen from the choice of partners and other information that this move is also aimed at further opening up the channels of Kingsoft ’s various businesses in the Southeast Asian market. Kingsoft does not rule out that it will continue to choose AsiaSoft for more extensive cooperation in other fields.
Jinshan's strategy of deepening internationalization is becoming clearer
As early as 2005, Kingsoft Software proposed an international strategic layout. At present, the game business of Kingsoft is in Vietnam, Malaysia, Thailand, Singapore, Taiwan and other regions. Among them, the series of "Jian Xia Qing Yuan" and "Feng Shen Bang" series have already had a certain brand influence.
Its software business is located in a region with Japan as the core, and the strategy of "software free, paid service" has shown results after many years of promotion. Xiaoshan, vice president of Kingsoft Office Software, also said earlier: "WPS is particularly overseas. It has a good performance in Japan, and office software will continue to deepen the layout of the Southeast Asian market in the future, and even export to the European and American markets. "
Jinshan Duba has also been based in Japan on its international road, once ranking among the top five in the local anti-virus market. The current entry into the Thai market is also to further develop new markets and deepen the international strategic layout.
According to industry analysts: "Jinshan owns two major systems business, software and games, which can be used for mutual reference and promotion between the two major businesses such as expanding the international market and developing cross-border cooperation. . "
Kingsoft Software Chairman and CEO Qiu Bojun said: "The cooperation with Asiasoft will open up a new position for Kingsoft Software in overseas markets. This year, Kingsoft Software will continue to expand its overseas business to strengthen cooperation with local excellent operators. Further increase the penetration of the company's products in these new markets. "
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