LED market wants to borrow "3·15" Dongfeng speeding popularity

LCD has largely replaced traditional CRT (CRT) in the market, which has led to a sharp decline in the CRT market. Now LEDs seem to repeat this process at a faster rate.

Since its listing in the second half of 2009, LED color TV (LED backlight flat-panel TV) has become the new favorite in the TV field at an alarming rate. According to the survey data of the Consumer Electronics Research Office of the China Electronics Chamber of Commerce, as an emerging product, as of now, consumption The attention paid to LED TV products has reached 75%, and the proportion of consumers who are preparing to purchase LED TVs in China this year is as high as 34%. The reporters learned in Foshan market, including Skyworth, LG, Samsung and other famous brands. A number of TV manufacturers are also promoting the LEDs by means of the 3.15.

LED popularity even faster than LCD

The reporter learned from the major home appliance stores in Foshan that the most watched TV has quickly changed from LCD LCD TV to LED. Almost all consumers can't help but make a comparison between the two, and the reporter also learned that LED TV products It is also much richer than a few months ago. Sales staff told reporters that all the sizes and models of LED TVs currently on sale can be found in local shopping malls, covering 32-inch and 42-inch small sizes and 47, 55, 60 and other large sizes. From the survey, we learned that 42-inch or more is the main size of the purchase of consumers in this city. In the interview, the reporter thought that in early 2009, LCD has replaced the traditional CRT (CRT) in the market, which led to the sharp shrinkage of the CRT market. Now LED seems to repeat this process at a faster speed.

Yu Weixing, general manager of Aowei Consulting (AVC), pointed out that the scale of China's flat-panel TV retail sales has maintained a compound annual growth rate of more than 100% in the past decade, which is far from the one in Japan and the mainstream market in Europe and America. In the second half of 2009, it accounted for 20.3% of the world and ranked first in the world. Under the multiple incentives of industrial policy and supply and demand, the replacement of CRT TV by Chinese flat-panel TVs is five years ahead of the normal growth period. The Chinese color TV industry is completing the transition from a CRT big country to a flat country.

Upgrade of industry standards, borrowing 3·15 to win over people

Recently, at the 2010 meeting of the China Electronics Video Industry Association held in Guangdong, the association issued a new self-discipline document for the after-sales service of flat-panel TVs---"Specifications for the implementation of flat-panel TVs after sale." According to the "Specifications", the warranty period for flat-panel TVs is still one year. The warranty period for major components such as "display" is extended to three years, which will upgrade the "industry standard" of flat-panel TV after-sales service.

The reporter learned that the Foshan Affairs Department of Skyworth Group took this opportunity to propose a cool-open LED extended warranty for one year during the 3.15 promotion. At present, 80% of Skyworth LED backlight modules have been self-produced. Therefore, the quality control of products is more direct and strict. According to Liu Yanbin, the key to the popularity of LED TV is not only the product itself, but also the content and after-sales service. Skyworth can propose a cool-open LED extended warranty for one year during the 3.15 promotion, which will accelerate the pace of LED TV popularization.

Tips

Consumers: Focus on the LED market, price penetration is still the key

Mr. Chen, who lives in Shishan, told reporters that he recently accompanied his girlfriend to buy a TV set in the store. The first choice for a girlfriend who doesn’t know how to color TV is LED. Although it is more lightweight, stylish and other intuitive advantages, its essential advantages. I don't know much about it, but the attention to my girlfriend's LED is really beyond his expectations. According to the reporter's rough statistics on the consumers in the store, consumers who know about LED account for nearly 70%, only about 30% of consumers said they have not heard of LED.

However, Mr. Chen also mentioned that the current price of LED products of Samsung, LG and other brands is still unacceptable, and will be dominated by wait and see. The reporter learned that Samsung's latest LED, for example, the price of 50-inch is close to 20,000 yuan, compared with the price of domestic independent brands such as Hisense and Skyworth, which is only about 10,000 yuan. The advantage, but consumers say that compared to the relatively low price of LCD, LED market is still a key factor in order to popularize the market.

extend

Skyworth invites consumers to participate in LED TV field evaluation

From March 13th to 15th, the newspaper cooperated with Skyworth Group to hold on-site evaluation activities in Suning and City Square of Zumiao. Through this newspaper, the general public was invited to experience and "disassemble" LED TV. By then, we will compare LED TV's key indicators, such as rated power consumption, audio and video quality, industrial design, multimedia entertainment functions, etc., to popularize LED TV common sense to consumers, and recommend LED TV boutique.

During this period, Skyworth will produce more than 10 TVs for special promotions, including the current high-end products of the country, such as the cool open LED 10 series, the Internet TV K 10 series, the large-size multimedia TV L03 series, etc. product. Consumers who purchase cool-open LED TVs during these three days can enjoy one year of extended warranty service.

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