Lejin will join the IoT function in the future.

In order to strengthen the beauty management device business, LG Electronics is recruiting talents. After the listing of Pra.L, the second half of the skin management instrument in 2017, the monthly average sales volume was more than 15,000. In order to develop new technologies, LG Group began to ensure relevant R&D talents.

According to reports, the LG Home Entertainment (HA) Business Unit has openly recruited senior staff in skin and medical management equipment in mid-May. In addition to engineers who have more than 5 years of experience in medical and aesthetic instrument research and development, they also focus on equipment design responsible for motor control, process quality, and skin safety material applications.

Lejin will step into the medical instrument market and will join the IoT function in the future.

LG Pra.L skin management instrument 4 piece set, the price of up to 2 million won (about 1,847 US dollars), using LED light wavelength, by consumers to evaluate the brightening of the face skin, improve skin elasticity, etc., in the market It is quite popular. The beauty equipment is manufactured by a Korean SME OEM, and the product interior and design, quality management, etc. are handled by LG.

At present, most of the skin management instruments listed in Korea are manufactured in the mainland, and LG has introduced the Korean market to master the market. In the first half of 2018, LG introduced Pra.L in the mainland and plans to enter Europe and America. All Pra.L products are built with Korean, Chinese, and English voices. You can use voice to explain the usage. LG will consider adding artificial intelligence (AI) and Internet of Things (IoT) functions in the future.

The Korean home beauty management instrument market is about 80 billion won in 2013 and will grow to 500 billion won in 2018. The Korean industry estimates that it will grow by about 10% each year in the future. After Lejin has crossed the home beauty management instrument market, the sales volume of beauty equipment for SMEs will also rise, etc., injecting vitality into the overall market.

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