In recent years, specialty stores, lighting supermarkets, logistics centers and lighting hypermarkets have been on the rise, sales channels have become increasingly diversified, and more and more companies have begun to focus on terminal network construction. In the past, the simple warehouse transfer business model has been faced. The impact of the market.
As one of the top ten lighting markets in China, Linyi Wholesale Lighting City has reduced its distributors by nearly 30%; Chengdu Jiuyanqiao Lighting Wholesale Market is less than 30% due to the rise of local markets; Jiangsu Changzhou Zou District Lighting The number of wholesale city merchants has been increasing, and the number of new and old lighting city merchants has reached more than 700, but the purchase of customers does not increase or decrease; in Guangzhou, 75% of the lamps are purchased from the ancient town factory, and many engineering merchants also get goods directly from the manufacturers. . Most of the goods obtained from wholesalers are hardware stores that sell lighting, or distributors who are temporarily out of stock.
Faced with various market developments and trends, wholesalers are primarily providing good products and quality services, further strengthening network construction, increasing visibility and reputation, and driving sales growth. In addition, you can get involved in other business methods. Last year, Taitong Lighting opened a few hundred square meters of retail trading area in the new district of Shenbanlu Lighting Market. It mainly operates high-end crystal lamps and various chandeliers and other home lighting, and its sales performance is also very impressive. Through the visits of the above two, it is not difficult to see that although the current wholesale situation is not as good as before, they are all striving to build their own image, striving for development in the small profits, and gaining the recognition of more merchants with quality and service.
The lighting industry is facing increasingly fierce competition. As a traditional wholesaler, some customers in Linyi Lighting City have begun to lose, and Shandong Linyi wholesalers are also under tremendous pressure. According to reports, the current distributors who purchase goods from Linyi wholesalers are nearly 30% less, and some large-scale distributors, because they sell products in different regions, can unite with each other to imitate the dry-cleaning franchise model to chain Forms to manufacturers to buy goods, and Linyi wholesalers form a competition, and in terms of price, Linyi wholesalers have a great impact. Linyi wholesalers mainly operate a variety of home lighting, industrial and mining engineering lighting and other decorative lighting, operating a full range of products.
Because manufacturers have strong support for specialty stores, and good after-sales service, coupled with obvious brand advantages, wholesalers are at a disadvantage in the competition. For example, Fuzhou has only one lighting wholesale market. At present, Fuzhou only has a professional wholesale market for lamps and lanterns in the Southern Lighting City. It radiates the Fuzhou area and the western and northern Fujian regions. There are more than 10 professional wholesalers in the market, including Sanli, Jiamei, Southeast, NVC, and generations.
At present, wholesalers wholesale products are mostly non-mainstream products, such as brackets, light sources, ballasts, transformers, etc. Lighting accessories mainly exist in the form of factory direct sales, the price is lower than ordinary businesses, and some are even more expensive than those in ancient towns. It is still low, which is the measure taken by manufacturers to protect the interests of the first-tier dealers in the area. Their main wholesale targets are their own specialty stores, supermarkets and districts and counties where there are no specialty stores or supermarkets in the region. Dealers to the ancient town to purchase goods, mainly into some of the miscellaneous lanterns, ceiling lamps, etc., these no-name manufacturers have not set regional protection measures, or unable to set up stores in the market and professional series wholesale.
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