Meiling's first-half net profit fell by 12.13% year-on-year to RMB 111 million

According to the 2012 semi-annual report released by Meiling Electric, the company's total operating income for the first six months was 5.313 billion yuan, down 2.97% year-on-year, and operating profit was 126 million yuan, a year-on-year increase of 472.95%. Net profit attributable to shareholders of listed companies 11.11 billion yuan, down 12.13% year-on-year. The domestic sales revenue was 4.522 billion yuan, and foreign sales was 616 million yuan. Among them, the refrigerator (cabinet) revenue of 3.525 billion yuan, down 0.43% year-on-year, air-conditioning revenue 1.480 billion yuan, down 2.78% year on year, washing machine revenue 068 million yuan, an increase of 20.21%.

Meiling said that in 2012, the macroeconomic environment was severe. Internationally, the debt crisis in Europe has intensified. The economy of the euro zone has deteriorated and deteriorated. The U.S. economy is still sluggish; the domestic economic growth has declined, the increase in prices of housing and prices has significantly decreased, and the growth in exports has fallen sharply. The growth of consumption has also declined in different degrees, and the economic growth rate has continued to show a downward trend. The growth rate of the total household electrical appliance market has been rapidly slowing down, and it has also faced many pressures such as rising costs and overcapacity. Faced with the new situation, under the guidance of the “Meiling Dream” put forward by the board of directors, the company reinvents corporate culture, establishes core values ​​of “honesty, wisdom, and courage” and implements the “double three” strategy (ie, the first “three” As the three core strategies - product strategy, talent strategy, cost leadership strategy; the second "three" is the three major strategies - market strategy, brand strategy, international strategy).

From 2012 to 2014, the company will actively carry out the “Phoenix” action competition to achieve the second goal of domestic and overseas companies in the overall market for refrigerators and cabinets within the next three years. The employees of the company’s manufacturing, service, and marketing will participate in the full participation of employees. At this event, we will strive to achieve our goals. Domestic sales of refrigerators (cabinets) and washing machines took advantage of market opportunities, continued to import energy-saving, medium-to-high-end products, adjusted product mix, and enhanced product competitiveness. Overseas sales adopt a differentiated competitive marketing strategy, through the Meiling air-cooled, energy-saving and other technological advantages to obtain differentiated comparative competitive advantages; strengthen the independent brand's market and product planning, and increase sales. Domestic air conditioners will seize market opportunities by adjusting product mix and planning resource allocation. Overseas sales increase sales by actively exploring new markets.