Tags: mobile TV digital handheld
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What is mobile TV?
Mobile TV, as its name suggests, is a mobile TV. The scope of mobile TV has a wide range of coverage. In fact, bus TVs and subway TVs that are currently operating in many cities in China also fall into this category. Portable products such as mobile phones and PMPs can receive and broadcast TV signals sent by operators. It frees the TV from the original living room and becomes a way for consumers to carry and use it from the space and time concept.
At present, there is no unified mobile multimedia broadcasting technology standard in the world. On October 24, 2006, the State Administration of Radio, Film and Television officially promulgated the China Mobile Multimedia Broadcasting System (CMMB) broadcast channel industry standard "GY/T 220.1-2006 Mobile Multimedia Broadcasting Part 1: Broadcast Channel Frame Structure, Channel Coding and Modulation, determined the adoption of China's self-developed mobile multimedia broadcast transmission technology standards (referred to as STiMi, Satellite-Terrestrial Interactive Multi-service Infrastructure).
China's mainstream mobile TV is based on the CMMB standard. Patriot is China's first non-mobile phone handheld mobile TV terminal provider. Aigo WALK TV products became China's first mobile terminal product brand certified by CMMB China Mobile Multimedia Broadcasting Standard.
The development of China's mobile TV industry is the pride of national industry
"The advancement of China's mobile TV industry has not only broken the past rules of the game in the field of information technology, but also established the status of national industry. In terms of technological innovation, it has established the status of national industry in the development of new technologies." Radio, General Administration of Radio, Film and Television Deputy Director Sun Zhaohui of the Taiwan Authority said. In the information field of our country, no matter whether it is communication, radio, television or DVD, it is dominated by foreign companies and foreign technology. The national enterprises in China are slowly following up after they are launched abroad. . However, mobile TV broke the rules of the game and began to be dominated by the national industry. The entire standard system from origin to terminal is dominated by national enterprises like Patriot and Creative Video.
“Patriot Mobile TV was a member of the China CMMB expert group in 2006 and participated in the formulation and review of CMMB (China Mobile Multimedia Broadcasting) mobile terminal product standards.†Mr. Fan Wei, Chief Technology Officer of Huaqi Information, said “Our people Enterprises such as Chuangyi Video have developed relevant chips with full intellectual property rights in China, and have shed their dependence on foreign standards, which has driven the development of related national industries. It can be said that China's mobile TV industry is dominated and supported by national industries. of."
“As an early investment company in CMMB R&D and production, Chuangyi Video is very proud of the current development of CMMB and is very excited!†said Dr. Zhang Hui, President of Chuangyi Video. In March 2007, Chuangyi Video successfully developed the world's first CMMB core chip IF101, which provided a strong driving force for the development of CMMB. Since then, Chuangyi Video has worked with its partners to do a lot of work around the industrialization of CMMB. The Patriot WALK TV series handheld TV products equipped with the IF101 IF101 chip have been the leader before the Olympics and have won the favor of consumers with superior quality beyond the similar products. Since the Olympic Games, the cumulative sales of WALK TV products have been far ahead of similar products. This also proves once again that the development of China's mobile TV industry is the pride of national industry.
In addition to the achievements and pride of the national industry. Consumer and terminal providers are more concerned with mobile TV applications.
WALK TV, a new trend in PMP development
As an Olympic partner, WALK TV has played an important role in the promotion of the Olympic Games. Not only has it been praised by the Honorary President of the International Olympic Committee, Mr. Samaranch, but also won the love of people from all walks of life during the Olympics. WALK TV has been hailed as a major winner of the digital Olympics.
Just like the excessive use of fixed-line phones to mobile phones, the excessive TV TV to mobile TV is also the trend of the times. According to the plan of the State Administration of Radio, Film and Television, the development of CMMB is entering the fast lane and will cover more than 100 cities nationwide by the end of the year. It can be said that CMMB has become the most eye-catching focus of China's consumer electronics industry and is becoming a standard feature of more and more electronic consumer terminals. In the near future, the WALK TV market will surely have a large-scale outbreak. By then, MP3, MP4 and other currently popular digital handheld devices will be thrown into the historical garbage dump. Because mobile TV will become the standard for PMP products. A stylish and portable product, it has all the functions of MP3, MP4, and most importantly, you can watch TV. WALK TV will be a new trend in the development of PMP.
“Whether in the history of the Olympic Games or in the entertainment experience, the emergence of WALK TV is a revolutionary change. It will change the entire entertainment industry and the entire media industry.†Former International Olympic Committee Marketing Director, Global TV Broadcasting Rights and New Media Rights Director Michael Payne commented on WALK TV.
New cake in the billion-dollar market
As an emerging multimedia, WALK TV's market capacity is not directly quantifiable. Chinese homes have TVs, and WALK TV's emerging business is to ensure that TV is watched anytime, anywhere. This is a new kind of media.
According to the "China Mobile TV Market Development Research Special Report" released by Market Research Institute Analysys International for the first time, the mobile TV market will reach 1.293 billion yuan this year, up 104.91% year-on-year, and mobile LCD screen terminals will reach 192,000. The increase was 25.49%.
As a result, more and more PMP handset manufacturers and handset manufacturers are beginning to focus on wireless TV reception. The major domestic manufacturers have been deployed in the field of mobile TV. Television is a communication media based on news and entertainment. It is also closely related to education. With its intuitive information and convenient viewing, it is the largest market in the field of communication.
"If you think of yourself as an MP3/MP4 vendor, you will find that the competition is fierce and the profit margin has been falling. It is very difficult to live. If you regard yourself as a portable multimedia field, Manufacturers, you will find that the future is still far away, there are many technologies, products, applications waiting for you to dig and work." Wu Chengting said. “We started to pay attention to and participate in the development of WALK TV very early. We set up an independent team to run WALK TV. These people can be said to be the most professional team in WALK TV in the world. Some of them have been involved since the beginning of CMMB development. The development of mobile handheld terminals, and even the technical R&D personnel for the development and review of mobile TV logos, are also mobile TV marketers who have been fighting in the market. They have rich practical experience and theoretical foundation. Based on more than 3,000 sales outlets nationwide, It is at the forefront of the new field of mobile TV. Now Patriot's mobile TV has achieved market share and is far ahead of other brands."
According to some data, by 2010, China’s mobile TV users will reach 120 million, and the market capacity will reach 100 billion yuan. With the expansion of mobile TV services in the next five years, the number of users in China in 2012 can reach 462 million.
Mobile TV is a promising area in the digital handheld market. Just as the phone moves it, it is no longer limited to landline phones, creating a mobile information communication industry that gradually surpasses fixed-line phones. The development and advancement of technology has also made it a fixed TV in a larger sense, because it has become more exciting because of the possibility of moving.
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