NVC lighting power pattern fluctuates again: Wu Changjiang stealth Dehao Runda

Dehao has entered the NVC lighting for more than a year, and successfully "please walk" NVC lighting founder Wu Changjiang.

NVC Lighting (02222.HK) issued an announcement recently, and NVC Lighting founder Wu Changjiang has withdrawn from the position of director of 10 subsidiaries of NVC Lighting. Among them, Huizhou NVC and NVC Lighting (China) were replaced by Wang Donglei, Chairman of NVC Lighting Group. NVC Lighting, which has a capital suspense story, is experiencing the largest “cleaning storm” of NVC executives.

NVC control guess <br> <br> NVC Wu Changjiang return after a year and a half, quit all subsidiaries of board seats, and had single-handedly introduced by Wu Changjiang BDO Runda has become a party full control of NVC . The reporter learned that Wu Changjiang still serves as executive director and president of NVC Lighting. For this plot, the outside world is full of Wu Changjiang’s guessing voice of “leading the wolf into the room” but losing to the external force.

NVC Lighting Director told the media that "Wu Changjiang himself agrees with the adjustment plan." The main purpose of this adjustment is to strengthen the management of NVC Lighting's board of directors, reflecting the balance of shareholders' interests and meeting the governance requirements of listed companies.

From Wu Changjiang's return to the frequent action of NVC lighting, it is not difficult to see its trajectory of control.

In December 2012, the first major event after Wu Changjiang, who had struggled with the capital side for half a year, returned to NVC, was the introduction of Dehao Runda. Dehao Runda spent HK$1.65 billion to acquire approximately 20% of the shares of NVC Lighting by absorbing Wu Changjiang’s individual shares. After a series of equity changes, in the past April, DeHao Runda took another HK$500 million to increase its shareholding of 6.86% of NVC Lighting. Currently, the total shareholding of 27.10% continues to be the largest shareholder of NVC.

“When the introduction of Dehao Runda, the industry believes that Wu Changjiang has found the power of alliance and the expediency of balancing shareholder power.” Suppliers who have cooperated with NVC Lighting analyzed the report. For more than a year, NVC Lighting On the one hand, it strengthens the resource integration with Dehao Runda, on the one hand, it strengthens its own development in LED.

In fact, after many conflicts with NVC lighting, Wu Changjiang’s control over NVC lighting was further weakened. Wu Changjiang could not stop fighting. DHL Runda is a company that can meet the overall interests of NVC Lighting and cooperate with Wu. The Yangtze River enhances the control point of his own control.

In the above-mentioned supplier's view, Wu Changjiang was “goed to go” on the surface, and it was actually “retreating into the future”. He retired to the rear of Dehao Runda and promoted the development of NVC through Dehao Runda. "In the eyes of those in our industry, this person who was once regarded as a hero of the grasshopper is estimated to be a conspiracy to learn in the struggle against the capital side and foreign giants," he commented.

It is understood that Wu Changjiang has strengthened the penetration of Dehao Runda's operation at this time. It not only holds nearly 10% of the shares of Dehao Runda, but also the backbone of many former NVC is transferred to Dehao Runda. For example, Xu Fengyun, former vice president of channel dealers, is now the vice president of Dehao Runda.

The interaction between the backbone of the Wu Changjiang Department and the Dehao Runda Department is obvious.

Wang Donglei said that since DeHaorun became a major shareholder of NVC, it was actually a partnership with Wu Changjiang to do business. NVC is good, and Dehao Runda is good. The interests of the two are highly bundled.

At the beginning of the introduction of NVC Lighting, the director of the High-tech LED Industry Research Institute Zhang Xiaofei analyzed the "fit point" of the two reporters in an interview with the "China Times" reporter. He believes that NVC lighting is very weak in terms of LEDs, and that Dehao Runda can strengthen the LED's strength. Dehao Runda has been looking for downstream channels. Its original strength is to make small household appliances overseas, but for the domestic lighting industry, Dehao Runda is very strange, not to mention the domestic lighting market is relatively scattered, there is no one unified rivers and lakes. .

The change in the power structure this time also reflects the expediency consideration of Wu Changjiang's balance of struggle forces.

The announcement shows that after the adjustment of the board of directors, it reflects that the board of directors of NVC has a multi-party strength. Except for Dehao Runda, Wang Donglei and Xiao Yu and other representatives have entered the board of directors of the subsidiary. Zhu Hai, president of Schneider China, and partner of Softbank Safran And Equality also joined the subsidiary as a board representative and served as a director.

Wu Changjiang's new direction "to promote the development of NVC lighting in a new direction through more practical control." This is the NVC lighting direction that a dealer of NVC Lighting has experienced after participating in this year's many investment conferences.

He said that at the investment conference, Wu Changjiang appeared as a family member, as always, to support the dealer "brothers."

Industry observers believe that the relationship between NVC and dealers has always been one of the reasons for NVC's rapid development. This is due to his "righteousness", to support dealers, to provide loans and rewards to the latter. Eventually formed a "brother alliance."

The "new direction" mentioned by the above-mentioned dealers is the imagination of NVC in the LED direction. This is regarded by the industry as Wu Changjiang's business of strengthening the NVC lighting strength by leveraging Dehao Runda.

NVC Lighting has been launching new products in the LED field this year. At present, NVC has become the most complete lighting company in the industry. In 2014, at the LED new product launch conference, Wu Changjiang, who is the president of NVC Lighting, said, “In the next three years, the LED industry will usher in explosive growth. Rapidly increase the sales of NVC lighting to more than 10 billion. , to the world's top three in the lighting industry."

It is reported that the sales of LED lighting products in NVC in 2013 was nearly 1 billion yuan, and the proportion has increased from less than 5% in 2012 to about 20%. Wu Changjiang said that this year is the "watershed" of the development of China's LED lighting industry, which will further increase this proportion.

In the past, the industry believes that NVC's slow response in the field of LED lighting has laid a crisis for the decline in NVC lighting performance. Today, behind the signal of NVC lighting violently attacking LEDs, Wu Changjiang led the integration with Dehao Runda, and NVC Lighting has become the “golden partner” of Dehao Runda to enter LED.

Tan Ying revealed that one is the light source product of the joint brand of Leishi Dehao, which is sold in NVC channel. This year, the two sides have signed a sales cooperation framework agreement of 1 billion yuan. Second, NVC purchases the LED chip of Dehao more. In 2013, the amount was very small and it has grown rapidly this year.

Wang Donglei said that the two sides may become the same group. These are only possible and there is no fixed timetable.

The above NVC lighting dealers said that the heads of many subsidiaries in the past were Wu Changjiang or the faction of the faction, but in fact they encountered many obstacles in management and the efficiency was low. He hopes that through the similar personnel layout, the management pattern of NVC lighting will be optimized, and NVC Lighting will release Wu Changjiang's expected large layout in terms of LED.

Some analysts believe that the personnel changes in NVC lighting may be a step in this global deployment. The adjustment of the board members is also conducive to improving the synergy between the NVC manufacturing system and the DHL Runda system. For DHL Runda, the products including LED core devices can be used in NVC. Form a rapid and effective promotion.

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