For the main growth momentum of the flat panel display/panel industry in 2012, the industry believes that it will mainly include smart phones, tablet computers, notebook computers, LCD TVs and so on. Among them, smart phone shipments in 2012 are expected to grow from 518 million in 2011 to 779 million; tablet shipments will increase from 78 million in 2011 to 135 million in 2012; notebook shipments The measurement will increase from 223 million units in 2011 to 241 million units in 2012; LCD TVs are expected to grow from 210 million units in 2011 to 233 million units in 2012. As for the LCD monitor, it is expected that there will be no growth. In 2012, the global shipment size is estimated to be 196 million units (about 197 million units in 2011).
In terms of technology evolution, the industry believes that new sizes such as 39-inch and 50-inch have already achieved market share in emerging markets, and it is expected to be one of the development priorities in 2012. If you use the 6th generation line to produce, the original 37 inch to make 6 pieces, you can become 39 inches to make 6 pieces. It's about the same for panel makers, but it's different for consumers. Because the size is bigger and the price is the same, it is very attractive.
Affected by this, many Taiwan panel makers are also trying to produce more new sizes. For example, Chi Mei Electric originally used the 5.5-generation line to produce 26-inch panels, but now it can also be used to produce 29-inch panels. It is expected that 29-inch panels will be available. Replace the 26-27 inch product. Because the new size can make up or stimulate the market segment with a relatively low proportion, which is conducive to brand differentiation, Taiwan manufacturers avoid the traditional mainstream size and Han factory's positive competition, such as 42-inch, 46-inch and so on.
The new low-cost direct-lit LED-backlit TV products are on the rise, and panel makers have changed from the previous stage of development. In particular, Samsung’s sales of low-cost direct-lit LED-backlit TVs in the US market have surpassed the side. Light-emitting LED-backlit TV is more visible as an important indicator.
The resolution of the panel continues to develop in the direction of high resolution, and it is also one of the key points of the panel industry in 2012. Originally, the high-resolution panel was mainly used for smart phones and tablet computers, but it is expected that from 2012, the application of high-resolution panels in notebook computers, LCD monitors, LCD TVs and other products may gradually become popular. For example, a panel with a resolution of 200 ppi or more is expected to be introduced into high-end notebook products in 2012, and whether it will cause other effects is worthy of attention.
The new generation display technology AMOLED accounted for about 10%-12% of the mobile phone panel in 2011. It is estimated that the application ratio of mobile phone panels in 2012 may continue to increase. Because more and more mobile phone brand manufacturers hope to differentiate their products by adopting AMOLED panel screens.
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