Show unique rice culture millet TV signed nine spokespersons

On March 7th, the signing ceremony of the “2017 Xiaomi TV Spokesperson” was held in Xiaomi TV Company. Nine rice noodles friends from all over the country, who had been selected by layers, signed on site with Wang Chuan, co-founder of Xiaomi Company and head of Xiaomi TV, and became the first image spokesperson for Xiaomi TV.


Unlike the highly-invited celebrity celebrity endorsement, Xiaomi TV set a new path, gathered the power of rice noodles, and held a large-scale “millet TV to find spokesperson” event for all ordinary people. After 40 days of promotion and up to three rounds of promotion, a total of public voting and professional judges were scored. From the nearly 10,000 players, nine Xiaomi TV spokesmen were eventually born. This group of spokesmen consists of 4 men and 5 women, the oldest 36 years old, the youngest only 6 years old; occupations are varied, both well-known directors and presenters such as Li Juncheng, but also taekwondo athletes, hotel sleepers, etc.; Yao Jiayan is two adorable “Meng Bao rice noodles”. His parents are senior rice flour. It is not difficult to see that Xiaomi TV is a popular food for all ages, and it is loved by all family members.


It is reported that these nine spokespersons will receive a number of privileges, of which the most enviable is the first time free access to the 2017 strategic millet TV new product - Xiaomi TV 4. Millet TV4, with its many disruptive innovations, caused an industry surprise when it debuted at CES in the United States early this year. For the first time, a frameless design was used. The front of the screen looked like a piece of glass; the body was only 4.9mm and it was the thinnest millet ever For the first time, Dolby Surround is introduced, and the sound quality is comparable to the cinematic level; the artificial intelligence system is preset, and the user understands the content better. After signing the contract, the 9-digit spokesperson will be the first to win this TV.


In addition, the spokesperson can visit the millet TV conference site, visit the millet company, and have a dinner with Xiaochuan TV's helmer Wang Chuan; and one foot in the entertainment circle – to shoot ads for Xiaomi TV.


Millet TV's move to invite users as spokespersons is unique in the industry, continuing Xiaomi’s consistent brand culture of “because of rice flour, so Xiaomi”, which also fundamentally narrows the distance between TV products and users. Prior to this, Xiaomi TV also organized a variety of activities such as “The Millet Television Viewing Group” to provide rice flour with various benefits such as close contact with various stars, winning movie tickets, and obtaining movie and TV drama derivatives. During the European Cup in France, Millet Television Eight Cities teamed up and invited nearly a thousand rice lovers to watch the wonderful European Cup broadcast by Xiaomi TV.

Xiaomi has always practiced the idea of ​​letting everyone enjoy the joy of science and technology. Xiaomi TV makes everybody have the opportunity to become a star. Not only became the 9-star rice spokesperson for Xiaomi TV, but also mixed entertainment into the entertainment industry by shooting adverts for Xiaomi TV; other rice noodles also displayed their self-charism in the search for spokesperson activities and gained a lot of attention. Up to now, the “Television TV Seeking Spokesperson” campaign has seen an astonishing 1.5 million page views on WeChat; on Weibo, the amount of “Tiny TV Seeking Spokesperson” topics has reached 13.82 million. These data all illustrate the event. The powerful exposure. In fact, the star-making ability of Xiaomi TV has long been reflected. Last year during the broadcast of "The Sun's Descent," Xiaomi TV held the "Find the Most Beautiful Mrs. Song" campaign to give rice noodles the chance to get in touch with the face of "Lao Gong" Song Zhongji. It also received a letter of intent signed by the brokerage company.

The nine spokespersons will also use their influence to help grow up with Xiaomi TV after signing the contract. The dream of Xiaomi TV is to "be the best TV in the world and let everyone enjoy the technology." In just over two months after its launch, Xiaomi Television has won 16 awards from various organizations, reflecting the top capabilities in everything from design to image quality to content. Since TV began in 2013, Xiaomi TV has continued to lead the smart TV industry. The 11-key remote control launched by Xiaomi TV in 2013 has become the standard of today's television interactive mode. In 2014, the second-generation millet TV launched an independent audio system, which has become the standard for all TVs. In 2015, Xiaomi TV launched the first split TV, bringing the whole The TV industry splits the trend; in 2016, Xiaomi TV launched an ultra-thin surface and was the first Chinese TV brand to produce 65-inch ultra-thin surfaces. In the same year, Xiaomi launched the first artificial TV, with a preset “Patchwall puzzle. Wall understands you better; at the beginning of 2017, Xiaomi launched the thinnest and frameless Dolby PATV millet TV 4 at the CES in the United States. The preset artificial intelligence system is said to be coming from the TV in the future. With artificial intelligence, Xiaomi TV ranks among the world's fourth largest TV systems. In terms of content, Xiaomi TV has become the undisputed "king of content" in the TV industry through its full access to the four video giants of iQiyi, Tencent Video, Sohu Video, and PPTV.

Xiaomi TV has launched a nine-star rice spokesperson this time, indicating that Xiaomi TV will continue to listen to the voices of its customers in a sincere manner and move toward even more extreme goals.

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