Since 2014, smart homes have been in the air. People talked about it, and the media reported it. This is encouraging news for the smart home industry and companies engaged in smart home. At the same time, we have also seen a large number of Internet giants occupying the high ground of smart home. Google acquired NEST, Samsung acquired SmartThing, Xiaomi, Tencent, Ali, JD, etc. have established their own smart home departments. These bigwigs undoubtedly think that smart The home will be the next outlet for change. All want to occupy a high point in the future smart home market.
Phenomenally, our smart home market is very hot. Both powerful and entrepreneurial people have set foot in the industry. But is the market really as good as we thought? At least it should be hot inside and cold outside now. People in the industry are full of enthusiasm and gearing up, ready to do a big job and show their ambitions. However, the end user treats smart homes or looks at the flowers in the fog, which is purely fun. There should be very few people who are really willing to pay for it. Because there are still many problems in our smart home industry. Here are some questions.
Self-closing:
Except for the old security companies in the past, most of the companies entered the smart home industry after 10 years. The industry itself is immature and there is no corresponding standard. Each enterprise adopts a set of technology according to its own situation, and then designs wireless equipment according to this technology, and finally sells it to users. However, the technology adopted by each enterprise is different, and the products between each enterprise cannot be used in common use. In this way, the products of each manufacturer are closed, and all the products purchased by the user can only be one, which undoubtedly weakens the user's right to choose. This is not good for the smart home industry. If a product can be promoted quickly, it must be the products of different manufacturers that can communicate with each other.
Poor user experience:
The above introduced that the smart home industry in our country started late, and the products are not very complete. Let's look at foreign countries, foreign smart homes have already begun to rise in the last century. In foreign countries, many families have already become intelligent. Let’s take a look at NEST. This company can be acquired at a high price of US$3.2 billion, and it must have an advantage that no one else can match. Their latest model of this thermostat is priced at US$249. This price should be quite expensive, even in the United States, the price of a general thermostat is tens of dollars. And nest can sell for 249 US dollars, and still such a large market, because of their good user experience. They have been focusing on it since they launched nest in 2011. It took three years to continuously improve the user experience. Therefore, they still have a market for such a high price. In our country, one aspect is the late start, and the products are not very mature yet. I think another reason has something to do with our current impetuous social atmosphere. Most companies do not have much accumulation in the smart home industry, do not have any technology, and some are imported products. The focus is on how to enrich the product, rather than polishing one of the products, and making a good reputation, the product will definitely not do well. Many companies do not even have a product manager, so how can they talk about user experience? At present, the control apps of several manufacturers that I use are basically simple in function and complicated in operation, and sometimes they don't even understand the manual.
High price:
At present, most of the smart home products on the market are far away to me because they are too expensive. Currently sold online, a general set of smart home products are cheaper at 500 and a little more expensive at 2,000. Even 5,000 is normal. The integrated products should be in units of 10,000. This is unreasonable for an ordinary Chinese family. In fact, with the rise of the Internet nowadays, the application of wireless technology. The cost of our smart home has been greatly reduced. However, the prices on the market are still high and cannot come down at all. It undoubtedly blocked the pace of home automation for many Chinese users.
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