On September 26, the Weibo Television Impact Summit was held in Shanghai.
Tencent’s vice president and CEO Sun Zhonghuai of Penguin Television attended the summit. In the theme forum of “combination and cooperationâ€, Li Yong, Director of Dragon TV Center, Wang Jun, Director of Zhejiang TV, and Wang Gaofei, CEO of Weibo, etc. The tendency to speak together.
The theme forum of “combination and cooperationâ€
At present, the cooperation between network platforms and television stations is more and more frequent and the degree of integration is getting higher and higher. In Sun Zhonghuai's view, the standards of net dramas and television dramas are increasingly unified.
In terms of broadcasting format, the network platform linkage is more and more frequent. If a work is only broadcast on a single network platform or television platform, its content value cannot be released to the maximum.
On the contrary, only the integration of the Internet and the joint effort will fully reflect the value of the work.
Compared to a few years ago, the quality of the content of the online drama has been significantly improved, and it has gradually bid farewell to "coarsiness" and to the era of "boutique".
The rise of the online drama has also attracted many outstanding TV dramas, film directors, and producers to join the ranks of the net drama production. Like Hou Hongliang, Kong Hao, Guan Hu, and Zhang Li, etc., they all reached Tencent's network drama. In-depth cooperation.
On the forum, referring to the development of the online drama, Sun Zhonghuai said that the film and television market is getting bigger and bigger. Whether it is capital or user base, a relatively good commercial return mechanism has been established.
In the video website, whether it is the advertising business model or the member payment model, the body size is increasing. Under such circumstances, it will naturally attract more professional talents and teams to enter this market area.
Tencent's Vice President, Penguin Film and Television CEO Sun Zhonghuai
In the era of mobile Internet, video website platform is carrying more and more content, showing a "mass" trend. The types of presentations of net dramas are also increasingly diversified to meet the needs of different users.
In addition to making head-quality homemade content, subdividing audiences' works is also a content strategy that Tencent has been adhering to over the years. At the moment, "Athlete 2" jointly created by Penguin Film and TVB is being broadcast on Tencent.
This drama changed TVB's shooting mode in the past. Whether it was a production or a story upgrade, it showed the characteristics of “Newport Playâ€. A week after the first broadcast, Actors Walker 2 exceeded 500 million in broadcast volume and achieved a good reputation.
Speaking of "Apostle II," Sun Zhonghuai said at the forum that this is a representative of the subdivision type drama. Penguin Film and Television and TVB have jointly created a "win-win situation" in this project and conducted a lot of creative communication.
He believes that under the trend of “convergence,†the future of the online drama will become higher and higher, both in terms of investment accuracy and quality.
In the subsequent Weibo TV influence event, the self-made drama “Ghost Blowing the Lights†was awarded the “Outstanding Net Drama Award of the Yearâ€, and the newly-created variety show “Children of Tomorrow†won the annual Excellent Award for Online Variety. .
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