The biggest change in color TV industry in the 21st century: TV + era

The "TV +" era is accelerating

"Internet +" triggered the big-bang subversion of the television industry. From television Internet access to shopping television, social television, and now to the world’s first mobile Internet TV market, Changhong’s product iteration speed is unprecedented, and the global television industry has ushered in a new turning point in development.

In essence, "Internet +" reflects a change of the times. Just as oil is the engine of the industrial age, the Internet is the engine of the Internet age and the basis and rules for the operation of the new economy. For enterprises, the Internet is an inevitable issue, but it is not the ultimate goal. The key is also to be able to innovate a set of effective business models. The rapid change of smart TVs is essentially an exploration of new business models based on the Internet, using the Internet as a chassis, and seeking the best chemical reaction that can be produced by TV +.

It is not difficult to find that after the "touch net", the change of smart TV can be deconstructed into "TV + X" mode, such as "TV + shopping", "TV + social", "TV + games" and so on. Taken together, this type of "television +" is more focused on the transplantation of functions, that is, multiple functions are aggregated onto a single platform. Television is still an "island". The ultimate performance is that people move with content. For the first time, Changhong Mobile Connected TV has pushed the concept of "TV +" from the content to the terminal. TV has become a large "mobile phone". Content can flow between different terminals according to people's needs, achieving the effect of "multi-end linkage". This kind of development thinking has brought more imagination to the television industry, which means that the "TV +" era is accelerating.


The future of television is to become "toy"

At present, the television industry can be said to be "a hundred flowers bloom", Internet giants, content providers, e-commerce, etc. make the game more confusing, the speculation about the future of smart TV is also endless. Judging from the laws of the development of the Internet, the future of television must not be a television.

The German philosopher Martin Heidegger believes that existence or the nature of the world is a game. The Internet has made this point of view a reality to the greatest extent possible. The openness and transparency of the Internet have made people’s power more powerful than ever before. Life is no longer a simple survival activity, but is the unfolding of human life. Appliances will overturn the functional properties of the former "life assistant" and turn it into a part of people's game-oriented life. It is a "toy" that can bring people a convenient life and entertainment experience.

The current TV companies continue to promote the transformation of the network, the purpose is to increase user stickiness through innovative user experience. However, the reality is that after TV becomes a "net device", it is still a household appliance that accepts directives to provide programs. It does not allow people to consciously participate in the interaction. The television is only in a primary activation state. So whether it is content, shopping or social dimensions, if you can't stimulate the enthusiasm of users to participate in the interaction, the television revolution will eventually be a self-carnival. There should be no "watching TV" relationship between people and television, but "playing games." The real significance of toy-based television for people is that it makes people become participants and leaders of the game. This is the key to competing for users in the future.

There is no future for companies without big data

At present, an important direction of the television revolution is "intelligence." That is to say, under the impetus of the user's personalized interactive experience requirements, the attributes of TV "content channels" are changing, from the "silly pipeline" of transmission programs to the "wisdom side" of "thinking" and "analysis" capabilities.

In this regard, the exploration of the second generation of Changhong CHiQ TV is worth mentioning. One of the highlights of the CHiQ TV II is the "smart guide" function, which can actively recommend TV programs based on user preferences or the hot spots of the friends' circles. This innovation is actually a practical exercise for TV companies in the era of big data. In essence, "smart guidance" is a great release of the value of users. In the past, watching television was a matter of one person or a family. Now it has become a group of people's carnival. Like online shopping, everyone's choices will become the basis for others to choose. Watching television becomes a potential social behavior. The influence of people will increase with the increase in the number of network access.

In recent years, the tendency of the television industry to drive corporate development with big data has become increasingly apparent. Big data comes from user behavior and will eventually affect users through the feedback of smart TVs. Smart TVs and users actually form a closed loop of feedback. In the past, enterprises emphasized the intelligence of their products, and now they are competing for the number of nodes that access the network. Whether the enterprise can accurately reflect the user's detailed information and usage level in real time and utilize the wisdom of “crowdsourcing” to serve the users will become the key to determining its success or failure. It can be foreseen that strong data capabilities will become the commanding heights of future business competition.