Similar to the photovoltaic industry, the LED industry model is also an early investment, buying off-the-shelf equipment from abroad, and with basic team and technology, can become an LED company. The “low threshold†for the introduction of this kind of industry is also an important reason for local governments and various enterprises to invest in the LED project.
The reason is very good, the funds are also very compatible, and the LED lighting sector will naturally rise sharply. However, after all, market speculation is expected. Expectations may or may not be honored. Some years ago, it was expected that LED lights would replace fluorescent lamps, but eventually fluorescent lamps still dominate the lighting market. LED lighting is still in its infancy, and its development is far from mature.
Recent policy trends have made investors feel that LED lighting will enter the fast lane of development. This time, can good expectations be fulfilled?
From a policy perspective, LED lighting as an alternative benefits from the phasing out of incandescent lamps. The relevant departments have clearly stated that the production and promotion of LED lights will be strongly encouraged. The market once reported that the subsidy for LED lighting end users will reach 8 billion yuan, and the scope and intensity of subsidies will continue to expand.
From the perspective of industry development, the LED industry is undergoing shuffling. As a leading company in the industry, listed companies are expected to benefit from the integration of the industry. Many years ago, the policy began to support the LED lighting industry, but the improvement is not very obvious. Under the stimulus of the policy, the industry has added a lot of production capacity, but lack of research and development strength, resulting in the current situation of low-end overcapacity. The reshuffle of the industry is also closely related.
The bubble triggered by the previous round of policy stimulus is rupturing, and a new round of policy stimulus has gradually started. Of course, the policy will be adjusted on the basis of rethinking the lessons learned, but is the company ready?
In the face of the market, enterprises must face real problems such as cost, technology, talents, patents, market demand and follow-up funds. The chaos and disorder of the industry expansion period is doomed to the current dilemma. But from a positive perspective, this is not a bad thing. Considering the opportunities and risks of the market, an industry can survive.
But in reality, the core issue that LED companies should address urgently is technology.
The high-power, high-brightness LED chip products required for LED lighting products are still dominated by foreign companies. On the one hand, domestic LED upstream enterprises should actively participate in this "cake" and increase their efforts in technology upgrading; on the other hand, the government's industrial support policy should also shift from the previous project subsidy model to the encouragement technology. Multi-pronged approach, market cooperation, can allow the industry to enter a virtuous circle of orderly development under the guidance of the government.
At present, the demand for LED lighting in China is not effectively opened, and the policy needs to be accurately “givenâ€. These are all problems that can be solved by facing up to their own shortcomings and efforts.
In the process of the development of each generation of light source, only after being recognized by the general public and becoming a common thing for the general public, can a broad market be formed. In other words, the ultimate use of the product is the fundamental way, otherwise it will only become a "collector" of a few people.
If the LED industry wants to develop, it will be inseparable from the support of ordinary consumers. In order to obtain the recognition of ordinary consumers, it is necessary to provide products with good quality and low price. Otherwise, all prospects and development will be impossible to talk about.
Recently, the “China's phase-out of incandescent light roadmap†announced by the National Development and Reform Commission paved the way for the opening of the future LED application market in the downturn. The market demand for LED general lighting will be greatly improved in the future, and enterprises can also arrange their own “gold rush road mapâ€.
Despite the bright future, industry integration at this stage is still inevitable. In the LED industry, which is both prosperous and chaotic, it can only enter an orderly and healthy development track after a deep integration. Insiders pointed out that although the industry will experience a period of pain, for companies with outstanding brand, channel, talent, technology and operational management capabilities, it means more opportunities, and these companies can expand on a larger scale.
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