In recent years, the demand for LED lighting products in the US market has continued to grow at a high speed. For China, the United States is the largest exporter, and it has always been a market for LED lighting export companies to “love and hateâ€.
As we all know, the North American market has always been the gold mining land of Chinese LED companies. The US market is the largest overseas market for Chinese companies, comparable to the whole of Europe.
However, the higher entry conditions and technical thresholds in the United States have made many LED companies in China want to “nuggish†in North America.
On November 9, 2016, Republican presidential candidate Donald Trump was elected as the 58th President of the United States. In his attitude toward China, Trump spoke of "imposing up to 45% of tariffs on goods imported from China". Larger, China-US bilateral trade exports are caught in more uncertainties.
From this point of view, for the LED lighting industry, the export sales situation of export companies is even more uncertain.
On January 5-6, 2017, the 2016 Gaogong LED Annual Meeting and Golden Globe Awards Ceremony with the theme of “Looking for the Future of LEDs†will be held in Shenzhen. In the closing ceremony of Mulinsen’s title “The Future of LEDsâ€, Randy Reid, who is known as “Flying Brother of the American Lighting Industryâ€, will return to the US Lighting Company with “Trump's American Manufacturing Return†Resurrection is a professional interpretation of the theme.
In fact, in the election campaign, Trump has repeatedly criticized China on trade issues, saying that "China takes the United States as a piggy bank" and "takes away American jobs." In this regard, Trump will allow companies to bring back the funds stranded overseas to the United States, paying a one-time tax rate of 10%. That is to say, under the Trump policy, the processing industry of American companies may be transferred to the United States.
As we all know, China is the world's largest manufacturing country. As far as the LED industry is concerned, companies such as Cree and GE Lighting have production bases in China. Once the US LED companies shift the production and processing industries to the US, it will directly lead to an increase in China's unemployment rate, and will further intensify the competition between Chinese LED companies and US LED companies in the North American market.
In fact, in the first half of 2016, the total export value of the lighting appliance industry was US$17.65 billion, a decrease of 14.1% compared with the same period of last year. This is the first time in the past five years that the industry has experienced negative growth for the first time.
On August 10 this year, UPS released the “Excellent China Made Enterprise White Paper 2016†research report, which also reminded us that the overall economic assessment of Chinese export manufacturing enterprises is less optimistic than the previous year. Chinese export manufacturing companies face challenges on both sides of supply and demand. The two most frequently mentioned challenges are “the fierce competition between domestic companies and the declining demand of domestic customersâ€.
In contrast, the LED lighting industry faces a different situation. On the one hand, overseas market demand is still in a growth cycle, especially in North America, Southeast Asia and Europe. On the other hand, price wars have spread from domestic to overseas.
All in all, the US market is the world's largest lighting market, and for many LED companies, it is indeed full of temptation. However, in order to enter the US market, it is also facing a severe test.
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