Internet marketing is a consumer-oriented, personalized marketing approach. The biggest feature of online marketing is consumer-led. Consumers will have greater freedom of choice than in the past, and they can find satisfaction on a global scale based on their individual characteristics and needs, regardless of geographical restrictions. By entering an interesting corporate website or virtual store, consumers can get more relevant information about the product and make the shopping more personalized. The development of this kind of personalized consumption will prompt enterprises to reconsider their marketing strategy as the starting point for providing products and services with the individual needs of consumers. However, in order to truly achieve personalized marketing, it is also necessary to solve the huge promotional expenses. The emergence of online marketing provides a feasible solution to this problem. The various sales information of the enterprise will exist in the form of digits on the network, which can be sent at the lowest cost and can be modified as needed at any time. The huge promotional expenses can be saved, and the enterprises can also respond to the information and requirements of the consumers. Special services are provided through an automated service system. Network marketing has strong interactivity and is the ideal tool for realizing full marketing. Traditional traditional marketing management emphasizes 4P (product, price, channel and promotion) combination, and modern marketing management pursues 4C (customer, cost, convenience and communication). However, no matter which concept must be based on the premise that the company must implement full marketing, that is, the consumer's needs and wishes must be fully considered from the design stage of the product. Unfortunately, this is often difficult to do in practice. The reason is that there is a lack of proper communication channels between consumers and businesses or the cost of communication is too high. Consumers generally can only make suggestions or criticisms for existing products, and it is difficult to get involved in products that are still in the concept stage. In addition, most SMEs also lack sufficient capital to understand the various potential needs of consumers. They can only develop products based on their own capabilities or with the strategies of market leaders. In the network environment, this situation will change. Even small and medium-sized enterprises can use the bulletin board, online discussion plaza and e-mail to conduct instant information search for consumers in the whole process of marketing at the lowest cost. Consumers have the opportunity to design products from design to Advice on a range of issues, including pricing (especially for companies that use value pricing) and services. This two-way interactive communication method enhances the participation and enthusiasm of consumers. More importantly, it enables the decision-making of the enterprise to be targeted and fundamentally improves consumer satisfaction. Internet marketing can satisfy consumers' demand for shopping convenience and improve consumers' shopping efficiency. The modern life rhythm has made consumers spend less and less time shopping in stores. In the traditional way of shopping, from the point of view of the process of buying and selling commodities, it is generally necessary to go through a series of processes such as selecting the dates of the products, judging the goods to be purchased, judging the payment, and collecting the goods (or delivery). Most of the buying and selling process is done at the place of sale, which is a few minutes short, a few hours long, plus the time of purchase to buy goods to go to the shopping place, the return time after purchase and the stay at the place of purchase. Time, undoubtedly, greatly prolongs the process of buying and selling goods, so that consumers make great efforts in time and energy to purchase goods. At the same time, crowded traffic and expanding storefronts extend the time and effort consumers spend on shopping. However, in modern society, with the acceleration of the pace of life, people are increasingly cherishing leisure time, and more and more hope to engage in some activities that benefit the body and mind in their leisure time, and fully enjoy life. In this case, people spend less and less time shopping.
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