According to the “Wall Street Journal†online edition, Sony’s headset PlayStation VR sold slightly less than 1 million units in the first four months of its listing. Analysts said that this sales rate may be too slow to attract external software developers.
The PS VR was launched globally in October last year for $399. Sony said on Monday that as of February 19th, PS VR’s sales were approximately 915,000 units, in line with the company’s goal of selling 1 million units by April.
Andrew House, head of Sony's PS business, said that thanks to the high-quality, revolutionary VR experience provided by PS VR, the device has been consistently praised by users worldwide.
For any hardware platform, it is very important to attract external developers and establish a virtuous circle. The so-called virtuous circle means that hot-selling games have promoted hardware sales, and the increase in hardware sales has in turn attracted more game developers. Some of the game hardware such as the Nintendo Wii U failed to establish such a virtuous circle.
Analysts said they are not sure whether the PS VR is selling fast enough. "It sounds like Sony is very satisfied with this sales, but I'm disappointed," said Serkan Toto, a game consultant in Tokyo.
According to data from market research firm SuperData Research, sales of PS VR have been very strong compared to Oculus Rift and HTC Vive. However, Serkan Toto said that for game companies, 1 million sales "almost meaningless."
Sony's stock price fell slightly on Monday, consistent with the broader market.
Unable to generate enough income
Haruhiro Tsujimoto, a well-known game developer such as Resident Evil, once told the investors shortly after PS VR was released that he was cautious about investing heavily in developing VR games because VR games may not be able to bring Enough income.
Takayuki Miyajima, a 33-year-old Japanese video game enthusiast, said he purchased the PS VR last year, but it was only a month ago. He said he was satisfied with the VR experience but could not find enough games for the PS VR.
Sony has already stated that Skyward Enix's "Final Fantasy 15" and Bandai Nanmeng's new book "Tekken 7" will land on PS VR. These games have already landed on the PS4 platform, but they have been remade to support VR, not VR games developed specifically for PS VR.
A Sony spokesperson stated that the company has been very cautious in PS VR production to prevent a backlog of inventory. As a result, some potential buyers could not find PS VR on the market. "We are increasing production to meet demand," Hauss said.
Analysts have stated that VR has great potential because it can be used in education and in a variety of entertainment activities, not just video games. However, players seem to be most willing to invest large sums of money in a new type of consumer technology, which means that they are likely to play an important role in determining whether VR can eventually become a mass market product.
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