Electronic enthusiasts eight o'clock: This year is the 10th anniversary of Apple's launch of its smart phone. Coincidentally, after years of innovation stagnation, smartphones ushered in an "industrial design innovation storm", in which a 2:1 ratio of long and thin full-screen will be popular. Globally, the industry estimates that this year's full-screen mobile phone sales will reach 150 million units.
The so-called comprehensive screen, which is called the borderless mobile phone in the past, has greatly increased the proportion of mobile screens using full-screen screens, even exceeding 90%, and the visual experience has changed dramatically.
According to media reports such as the Taiwan Electronics Times website, Samsung’s S8 has been on sale worldwide. The phone uses a full screen, and the screen ratio has changed from 16:9 to 2:1 (ie 18:9). The substantial increase has also boosted the enthusiasm of consumers.
This fall, Apple will launch a 10-year mobile phone. It is reported that the phone will also use a full-screen screen with a size of 5.8 inches and a ratio of 18.5:9. Apple will remove the physical button at the bottom and integrate the fingerprint recognition module under the screen. In the past, Apple's mobile phone has been criticized by the outside world, and it is considered that the two-thirds of the screen ratio is somewhat "ugly." This year, Apple will be "a shame" in terms of screen share.
With Samsung Electronics and Apple accepting full screens, the global mobile phone industry is following the design style of these two giants. It is reported that Google (microblogging) launched this year's Pixel mobile phone, will also use a long and thin full screen, and commissioned to LG Electronics design.
The enthusiasm of mobile phone manufacturers for full screens has led to the tight supply of such screens. According to the Electronic Times report, compared to the traditional 16:9 screen, the purchase price of the elongated screen panel is 10% to 15% higher.
In the Chinese market, millet, Huawei, OPPO, vivo, Meizu, Jinli and other manufacturers have also joined the tide of comprehensive screens, which has increased the tension in the screen supply.
According to industry sources, the number of global full-screen mobile phones will reach 150 million this year. In the Chinese mainland market, before the end of the year, models with a price of more than 1,500 yuan will use a full screen.
According to sources, from the third quarter of this year, mobile panel makers will increase the supply of full-screen panels, which will help alleviate supply shortages.
According to industry sources, a number of display panel manufacturers in Taiwan have increased the production of full-screen screens, including AU Optronics, Hanyu Caixin, and Innolux.
Before the S8 of Samsung Electronics, Chinese mobile phone manufacturers have launched mobile phones with relatively high screens, even called full screens. However, from the appearance, these products still have obvious "chin", industrial design is still available. Room for improvement.
In addition, the use of the full screen will further improve the effective use of the screen and improve the one-handed control performance, but at the same time, the 2:1 thin and long screen will also bring some impact to the mobile phone software interface design. May cause the picture to be "malformed". With the gradual launch of the 10-year mobile phone, whether Apple will propose new compatibility requirements for iOS software interface design will be worthy of attention.
Previously, Samsung Electronics introduced a split-screen display function in the S8 to maximize the advantages of slim long screen. With the full screen, it is expected that various third-party apps will also introduce new creative features for multi-screen display.
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