Appliances electricity supplier into channel upstart

Recently, in the Tmall Mall announced the first half of the 2013 gold medal list, the reporter noted that the veteran home appliance e-commerce site new seven days electrical network list, became the first home appliance category gold medal Tao Pei counterparts.

The new seven-day CEO Zuo Yingjie said that the new seven days in 2010 began to get involved in the home appliance retail business of Tmall Electric City, and in 2011 and 2012 have opened and operated Skyworth, LG, Yadu, Best Buy own brands and other famous brands and companies. The official flagship store of cats became the largest major electricity generation operation entity of Tmall. In the 2012 Double 11 promotion, single-day sales exceeded 100 million yuan.

According to reports, the new seven-day business model adopts dual business operations: the original retail B2C operation and the generation of home appliance brands. As the new operator of the seven days, the third-party platform will provide brand operators with daily operation and management of the store, including brand promotion, daily marketing, supply chain management, and service system construction. After the manufacturers retain reasonable profits, they are handed over to the operating companies for online sales. Even if the operating companies earn the price difference and pay the platform service fee, the products sold are still 10% to 20% lower than the traditional home appliance chain.

It is reported that this operating model can effectively control costs, and this cost is not only from the dual-brand operation of the purchase cost, but also for the new user's cost is relatively low.