With the gradual improvement of people's lives, the home appliance industry has begun to convert traditional products into smart products. In order to fill the wave of users pursuing "high-end," home appliance manufacturers can be said to be studying assiduously. It is reported that on September 12, Haier's Internet appliances. The brand leader in Hunan Zhuzhou released the world's first offline VR/AR TV. In this context, the commander became the first brand to have offline VR TV. According to reports, this model is equipped with a 4K screen and VR head display to achieve a 720-degree panoramic experience. This visually brings the user a powerful feast. This is also the beginning of VR technology's real significance to the public life.
Although the renewed breakthrough in television technology is gratifying, most people still have little knowledge of VR technology and even know nothing about it. The gradual maturity of VR technology represents the shift in the core power of the future TV market, and it will also be the most important trump card in the color TV market in the future. Therefore, it is imperative to understand VR technology before buying a TV.
It is also a dream, why VR technology has such a magic VR is the abbreviation for Virtual Reality, the Chinese meaning is to enhance the virtual reality virtual reality technology, the concept was proposed in the early 80s, specifically refers to the use of computers and the latest sensor technology Create a new method of human-computer interaction. Speaking of VR technology, it is actually a simulation environment constructed by 3D computer graphics, 3D sound effects, and other perceptual interfaces. It is used to create a realistic world in which people can interact with virtual environments in real time. VR technology includes the display of virtual pictures, the freedom to move and change the viewing angle, and the ability to interact with objects in the virtual space, giving people a deep experience of immersion. The application of these technologies will be like a tornado, with qualitative changes in all walks of life.
The ultimate breakthrough, the domestic three major brands competing for brilliant!
General Commander VR TV: The first product of the commander TV layout Internet TV, the commander of the VR TV using the operating system VR-TVOS, the main TV content and VR panoramic content into which, with 4K screen and VR head display, achieve 720 degrees Panoramic experience. TV and VR headlines are interconnected and interoperable. Through large-screen panoramas, one-click switching shows the unimaginable visual shock of TV broadcasts, enabling users to experience an immersive viewing experience. The commander-in-chief VR TV has also achieved the same screen display of TVs and mobile phones, allowing VR technology to move from personal entertainment to home entertainment, refreshing the user experience and shaping a new viewing scene while also subverting the industry's traditional understanding of VR technology.
On the screen, the commander of the VR TV has a 4K ultra-high-definition screen, upgraded storm patent "left-eye quality engine" and a new algorithm to enhance the definition of the quality of the VR panorama, including about 30%, as a shocking VR TV Experience provides powerful visual protection. The immersive theater stereo and VR panoramic sound, 2G dual-channel high-speed large memory with 16G flash memory, to protect the auditory experience of large-screen 720-degree panoramic visual roaming, but also provide matching performance support for VR content.
Storm VR TV: Storm VR TV uses rose gold fashion appearance metal fuselage, there are three versions of the size, including 50X version of the police, 55X version of the police, 43X version of the police, are used screen + host split design, easy hardware change, Updates can be updated at any time.
Storm VR TV uses LG/Innolux to import 4K screens with 10bit panels and a fourth-generation quality enhancement engine (ACM Gen-4). Storm VR TV is equipped with panoramic content containing 3D sound bearing information on the entire platform. Through the virtual 3D holographic interactive sound processing technology, the binaural perception of spatial distribution of sound is realized. Storm VR TV is based on VR computing platform, equipped with VR-TVOS system, to achieve cross-platform, multi-terminal distributed computing, custom TV for TV, support TV content and VR panorama content. Product experience can be achieved through the fan app or VR remote control, "VR720 panoramic position switch", for the first time TV and VR head display interconnection, achieve "big screen panorama, head was immersed, a key switch."
Storm Super TV 2 VR TV equipped with 1.8GHz frequency 4 core CPU, 8-core GPU, support for VR computing and panoramic motion acceleration, with 2GB DDR3 running memory, 16GB eMMc 5.0 flash memory, support H2.265 4K hard decoding, the screen is used LG/Innolux imported 4K screen, 4K resolution, built-in stormy left eye + AcmGen4 + Super-Scaler algorithm engine, three-dimensional motion compensation, three-layer incremental diffusion film, 3H anti-glare not hurt the eye technology. Audio built-in sealed inverting large-acoustic cavity audio, imported PEI diaphragm, support storm echo wall technology, provide audio fiber interface. The system is equipped with a storm UI 2.0 based on Storm VR-TVOS, built-in when the third-party application of the shellfish market is expanded, and supports the fan app (mobile phone) or VR remote control.
Skyworth AR TV: In the industrial design, the record-breaking 4.7mm fuselage, highly integrated frame, beautiful metal brushed backplane, base, and original custom JBL audio, these create a superb overall product.
In addition to the design, Skyworth S9D configuration is also very powerful. Based on the 30-core hardware, the OLED self-illuminator with HDR technology provides high-contrast, ultra-fast response, and high color gamut, while the custom-made original JBL audio provides powerful sound effects. Another point is that Skyworth S9D uses OLED self-luminous body, can weaken the damage caused by excessively strong blue light to the eye, can protect the eyes of users who may be subject to watching TV for a long time may be hurt by the eyes, self-luminous to make the eyes healthier.
Skyworth uses AR (Augmented Reality), or augmented reality technology, in parallel with VR technology. It is a technology that calculates the position and angle of camera images in real time and adds corresponding images, videos, and 3D models. The goal of this technology is on the screen. Put the virtual world in the real world and interact with it. Simply put, the image captured by the camera will add some virtual objects when it is presented on the screen. Pokemon GO, which is a very popular game recently, is the application of AR technology.
The attractiveness of AR technology is due to its integration of real and virtual boundaries and its ability to interact in real time. Skyworth S9D is the first smart TV to introduce AR technology. Its main purpose is to enrich the interactive mode of family big screen entertainment and upgrade the sensory experience. Currently, it is mainly applied to games and education.
In the same way, everything has a two-sided nature. Behind AR's many advantages, there is also a difficult predicament to break through.
Bottleneck breakthrough, VR is currently facing three major defects First, the high cost of VR hinder the popularization Currently, VR headset devices are representative of Samsung Gear VR and Oculus Rift compatible with their own mobile phones such as S6, price, Samsung Gear VR special funds The cost of mobile phones plus VR equipment is around 6,000 yuan, while the price of Oculus Rift is as high as 599 US dollars, equivalent to about 4,000 yuan. However, there are also some entry-level products on the market, ranging from a few hundred dollars to several thousand dollars, but experience is poor.
For the television industry, the problem of high prices is still prominent. In the new products, the price of Skyworth AR TV is more than 10,000, the storm VR TV is high in about 6000~8000, and the commander’s VR TV price is 8,000 yuan, including the upgraded version of the storm patent “left-eye image quality engineâ€. Up to 2999 yuan.
Second, the technical threshold affecting user experience After the storm video in March this year, the VR concept was heated up in China, and a large number of VR entrepreneurial teams emerged. Nearly half of the unbranded VR devices on Taobao, and the experience of these devices is basically not relevant. When the user wears a glasses box for 5 minutes, dizziness, fogging, and other unpleasant reactions occur. This is a common situation in the domestic VR hardware field.
In fact, the root cause of this happening is that most entrepreneurs do not have a deep accumulation of VR technology. VR is a marginal, cross-border industry with high technical thresholds. For example, optical solutions are not simple, and the entire industry can make a decent number of players.
More importantly, the prerequisite for improving the VR device experience is to strengthen the research on the underlying systems of Android and iOS, and will become an indispensable core resource for the VR industry in the future. The lack of research on the underlying system has resulted in a serious delay in playing the game. The high delay caused by motion sickness is a common phenomenon that affects the VR video experience. Due to the limited processing capacity and long video playback time, people may experience adverse reactions such as syncope. However, the claimed 3H anti-glare in the storm media is not obvious. The other two products have no 3H anti-glare and no eye-breaking technology, and they really need to be strengthened.
In the case of hardware determination, the only feasible method is to squeeze the hardware performance and reduce the stun effect. For example, by solving the technical problems of the Android underlying system, the picture delay is reduced to below 20 ms, which can effectively enhance the VR playback experience. Currently, the technology Still in development.
Third, the lack of content affect the user sticky video and games are regarded as two VR core experience, many entrepreneurs take the logic of the video game after the first to enter the VR industry, and 4K TV lack of film source, the same game, the VR market is generally facing content Missing defects, whether Oculus or domestic entrepreneurs.
Different from VR devices, the number of manufacturers who actually produce content is not large. Because the content ecology is not perfect, users can only experience several small games and videos built after they buy back VR devices, which is simply not user stickiness. Even for a small number of small games and small videos, there are certain thresholds for entrepreneurs, such as the Storm Mirror generation to find outsourcing companies to make serial samples.
From the video content point of view, the domestic VR video still adopts a third-party conversion model, the advantage is that it can increase the resources in batches, the disadvantage is that the technology is relatively rough, immersive sense is not strong. Even if the video started as a storm video, there is no advantage in video copyright, and there is a big gap between copyright expenses and domestic first-line video websites.
Regarding games, whether based on PC or mobile phone solutions, the number of games developed by game makers is very limited and the quality is uneven. Dian Chi, founder of the Fireworks Workshop, said that most content producers are not familiar with VR content production features. In other words, video and games have become the major bottleneck restricting the development of the VR industry and cannot provide users with an excellent immersive experience. You know, only with an entry-level VR experience can there be a real explosion in the VR industry.
Although the renewed breakthrough in television technology is gratifying, most people still have little knowledge of VR technology and even know nothing about it. The gradual maturity of VR technology represents the shift in the core power of the future TV market, and it will also be the most important trump card in the color TV market in the future. Therefore, it is imperative to understand VR technology before buying a TV.
It is also a dream, why VR technology has such a magic VR is the abbreviation for Virtual Reality, the Chinese meaning is to enhance the virtual reality virtual reality technology, the concept was proposed in the early 80s, specifically refers to the use of computers and the latest sensor technology Create a new method of human-computer interaction. Speaking of VR technology, it is actually a simulation environment constructed by 3D computer graphics, 3D sound effects, and other perceptual interfaces. It is used to create a realistic world in which people can interact with virtual environments in real time. VR technology includes the display of virtual pictures, the freedom to move and change the viewing angle, and the ability to interact with objects in the virtual space, giving people a deep experience of immersion. The application of these technologies will be like a tornado, with qualitative changes in all walks of life.
The ultimate breakthrough, the domestic three major brands competing for brilliant!
General Commander VR TV: The first product of the commander TV layout Internet TV, the commander of the VR TV using the operating system VR-TVOS, the main TV content and VR panoramic content into which, with 4K screen and VR head display, achieve 720 degrees Panoramic experience. TV and VR headlines are interconnected and interoperable. Through large-screen panoramas, one-click switching shows the unimaginable visual shock of TV broadcasts, enabling users to experience an immersive viewing experience. The commander-in-chief VR TV has also achieved the same screen display of TVs and mobile phones, allowing VR technology to move from personal entertainment to home entertainment, refreshing the user experience and shaping a new viewing scene while also subverting the industry's traditional understanding of VR technology.
On the screen, the commander of the VR TV has a 4K ultra-high-definition screen, upgraded storm patent "left-eye quality engine" and a new algorithm to enhance the definition of the quality of the VR panorama, including about 30%, as a shocking VR TV Experience provides powerful visual protection. The immersive theater stereo and VR panoramic sound, 2G dual-channel high-speed large memory with 16G flash memory, to protect the auditory experience of large-screen 720-degree panoramic visual roaming, but also provide matching performance support for VR content.
Storm VR TV: Storm VR TV uses rose gold fashion appearance metal fuselage, there are three versions of the size, including 50X version of the police, 55X version of the police, 43X version of the police, are used screen + host split design, easy hardware change, Updates can be updated at any time.
Storm VR TV uses LG/Innolux to import 4K screens with 10bit panels and a fourth-generation quality enhancement engine (ACM Gen-4). Storm VR TV is equipped with panoramic content containing 3D sound bearing information on the entire platform. Through the virtual 3D holographic interactive sound processing technology, the binaural perception of spatial distribution of sound is realized. Storm VR TV is based on VR computing platform, equipped with VR-TVOS system, to achieve cross-platform, multi-terminal distributed computing, custom TV for TV, support TV content and VR panorama content. Product experience can be achieved through the fan app or VR remote control, "VR720 panoramic position switch", for the first time TV and VR head display interconnection, achieve "big screen panorama, head was immersed, a key switch."
Storm Super TV 2 VR TV equipped with 1.8GHz frequency 4 core CPU, 8-core GPU, support for VR computing and panoramic motion acceleration, with 2GB DDR3 running memory, 16GB eMMc 5.0 flash memory, support H2.265 4K hard decoding, the screen is used LG/Innolux imported 4K screen, 4K resolution, built-in stormy left eye + AcmGen4 + Super-Scaler algorithm engine, three-dimensional motion compensation, three-layer incremental diffusion film, 3H anti-glare not hurt the eye technology. Audio built-in sealed inverting large-acoustic cavity audio, imported PEI diaphragm, support storm echo wall technology, provide audio fiber interface. The system is equipped with a storm UI 2.0 based on Storm VR-TVOS, built-in when the third-party application of the shellfish market is expanded, and supports the fan app (mobile phone) or VR remote control.
Skyworth AR TV: In the industrial design, the record-breaking 4.7mm fuselage, highly integrated frame, beautiful metal brushed backplane, base, and original custom JBL audio, these create a superb overall product.
In addition to the design, Skyworth S9D configuration is also very powerful. Based on the 30-core hardware, the OLED self-illuminator with HDR technology provides high-contrast, ultra-fast response, and high color gamut, while the custom-made original JBL audio provides powerful sound effects. Another point is that Skyworth S9D uses OLED self-luminous body, can weaken the damage caused by excessively strong blue light to the eye, can protect the eyes of users who may be subject to watching TV for a long time may be hurt by the eyes, self-luminous to make the eyes healthier.
Skyworth uses AR (Augmented Reality), or augmented reality technology, in parallel with VR technology. It is a technology that calculates the position and angle of camera images in real time and adds corresponding images, videos, and 3D models. The goal of this technology is on the screen. Put the virtual world in the real world and interact with it. Simply put, the image captured by the camera will add some virtual objects when it is presented on the screen. Pokemon GO, which is a very popular game recently, is the application of AR technology.
The attractiveness of AR technology is due to its integration of real and virtual boundaries and its ability to interact in real time. Skyworth S9D is the first smart TV to introduce AR technology. Its main purpose is to enrich the interactive mode of family big screen entertainment and upgrade the sensory experience. Currently, it is mainly applied to games and education.
In the same way, everything has a two-sided nature. Behind AR's many advantages, there is also a difficult predicament to break through.
Bottleneck breakthrough, VR is currently facing three major defects First, the high cost of VR hinder the popularization Currently, VR headset devices are representative of Samsung Gear VR and Oculus Rift compatible with their own mobile phones such as S6, price, Samsung Gear VR special funds The cost of mobile phones plus VR equipment is around 6,000 yuan, while the price of Oculus Rift is as high as 599 US dollars, equivalent to about 4,000 yuan. However, there are also some entry-level products on the market, ranging from a few hundred dollars to several thousand dollars, but experience is poor.
For the television industry, the problem of high prices is still prominent. In the new products, the price of Skyworth AR TV is more than 10,000, the storm VR TV is high in about 6000~8000, and the commander’s VR TV price is 8,000 yuan, including the upgraded version of the storm patent “left-eye image quality engineâ€. Up to 2999 yuan.
Second, the technical threshold affecting user experience After the storm video in March this year, the VR concept was heated up in China, and a large number of VR entrepreneurial teams emerged. Nearly half of the unbranded VR devices on Taobao, and the experience of these devices is basically not relevant. When the user wears a glasses box for 5 minutes, dizziness, fogging, and other unpleasant reactions occur. This is a common situation in the domestic VR hardware field.
In fact, the root cause of this happening is that most entrepreneurs do not have a deep accumulation of VR technology. VR is a marginal, cross-border industry with high technical thresholds. For example, optical solutions are not simple, and the entire industry can make a decent number of players.
More importantly, the prerequisite for improving the VR device experience is to strengthen the research on the underlying systems of Android and iOS, and will become an indispensable core resource for the VR industry in the future. The lack of research on the underlying system has resulted in a serious delay in playing the game. The high delay caused by motion sickness is a common phenomenon that affects the VR video experience. Due to the limited processing capacity and long video playback time, people may experience adverse reactions such as syncope. However, the claimed 3H anti-glare in the storm media is not obvious. The other two products have no 3H anti-glare and no eye-breaking technology, and they really need to be strengthened.
In the case of hardware determination, the only feasible method is to squeeze the hardware performance and reduce the stun effect. For example, by solving the technical problems of the Android underlying system, the picture delay is reduced to below 20 ms, which can effectively enhance the VR playback experience. Currently, the technology Still in development.
Third, the lack of content affect the user sticky video and games are regarded as two VR core experience, many entrepreneurs take the logic of the video game after the first to enter the VR industry, and 4K TV lack of film source, the same game, the VR market is generally facing content Missing defects, whether Oculus or domestic entrepreneurs.
Different from VR devices, the number of manufacturers who actually produce content is not large. Because the content ecology is not perfect, users can only experience several small games and videos built after they buy back VR devices, which is simply not user stickiness. Even for a small number of small games and small videos, there are certain thresholds for entrepreneurs, such as the Storm Mirror generation to find outsourcing companies to make serial samples.
From the video content point of view, the domestic VR video still adopts a third-party conversion model, the advantage is that it can increase the resources in batches, the disadvantage is that the technology is relatively rough, immersive sense is not strong. Even if the video started as a storm video, there is no advantage in video copyright, and there is a big gap between copyright expenses and domestic first-line video websites.
Regarding games, whether based on PC or mobile phone solutions, the number of games developed by game makers is very limited and the quality is uneven. Dian Chi, founder of the Fireworks Workshop, said that most content producers are not familiar with VR content production features. In other words, video and games have become the major bottleneck restricting the development of the VR industry and cannot provide users with an excellent immersive experience. You know, only with an entry-level VR experience can there be a real explosion in the VR industry.
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