During the “Five-One Golden Week†period, Beijing’s home appliances, clothing, food and other industries have increased their advertising efforts and introduced various promotional measures to attract consumers’ attention and win consumers’ hearts. At the same time, when Beijing's lighting market and merchants are here to sell well, what actions will they make to win a new round of competition in a highly competitive market? A few days ago, the reporter went into a number of lighting markets and businesses in Beijing and conducted a survey.
Lighting City: Promotional style "pattern"
In the interview, the reporter learned that during the “five to one†period, several large-scale lighting markets in Beijing, such as Bandung Huiyang Lighting City, Gaoli International Lighting Port, Yuquanying Building Decoration City, and Wanjia Lighting Decoration City, will be launched. A series of promotional activities, in close cooperation with the merchants to serve consumers.
According to the on-site promotion staff of Bandung Huiyang Lighting City, during the “Five to One†Golden Week, Light City will carry out a variety of promotional activities to fully mobilize consumers' shopping enthusiasm. For example, the City of Lights stipulates that during the “Five to One†period, if you purchase a shopping voucher with a spending of 200 yuan on the same day, you can get a lottery ticket at the scene of the lamp city. You can draw up to 5 lottery tickets when you spend more than 1,000 yuan on that day. , have the opportunity to win Miyun luxury two-person three-day tour, brand MP4, double-layer steamer and other awards. In addition, during the “Five-One†period of the City of Lights, “On-site promotion of new products and various special lightingsâ€, “Free shopping for car washâ€, “Love for books and lightsâ€, “Light riddles and prizesâ€, “Lighting for charity sale†will be implemented. Children's and other forms of promotional activities.
Merchant: Promotion "pip" to innovate
At the time of the implementation of the “five to one†promotion in various lighting cities, some manufacturers of lighting cities are not willing to show weakness, and they have made different promotional activities to attract consumers' attention and participation.
According to Yao Zhihui, manager of Beijing Jixiang Sanbao Lighting Appliances Co., Ltd., Yuquanying Building Materials Decoration Market, the company will implement preferential activities for new and old customers within one month from May 1, and send energy-saving lamps to each box of high-power energy-saving lamps. The low-power energy-saving lamps will implement a rebate for one point.
Yang Xiaorui, a staff member of Qisheng Electric's promotion site, told the reporter that during the “Five to One†period and until June 24, the company will launch a “Jumping 500 Citywide Search for Plum†promotion action, that is, a one-time purchase of “Mei†during this period. The Lanrilan switch socket is over 500 yuan, and you can participate in the sweepstakes by texting. Mr. Yang said that the event will also be launched in many cities across the country.
Dongpu Electric also started the promotion action in its own way. According to the on-site staff member Zhang Chao, during the “five to one†period, the company launched several lamps, such as downlights, spotlights, bracket lights and ceiling lamps, which are commonly used in home decoration. In the case of the same bargain, several lamps are sold at a price lower than the usual price of 20%.
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