——The future trend of Shangzhao Enterprise
Chen Jun, the cover character of the 256th commercial photo of "Guzhen Lighting", summarized the development strategy of Shangzhao Enterprise as: "One line for big, second line for special, three lines for survival". Chen Jun believes that: the mainstream market is a large and large-scale goods, the people who consume the road goods are mainly middle and middle-level, while the mainstream market corresponds to the mainstream market, which corresponds to the commercial market. The first-line brand, and the second-largest counterpart is the second-line brand of Shangzhao. There are two types of profit models for mainstream market enterprises. One is to use the brand effect to expand the product line and make money from the channel. The second is to use the scale effect to make money from suppliers. The purchasing department becomes the company's profit source, while the secondary market There is only one type of profit model for a company, which is to make money from customers. It is now obvious that mainstream market companies are concerned about how to improve their brand and scale, while secondary market companies are more concerned about how to find differentiated demand, because customers' needs change, in order to survive. Third-line brands only survive in the cracks in the market. These three situations have formed the view put forward by Chen Jun: "The first line is big, the second line is special, and the third line is for survival." This view was refined by his long-term market visits. For this view, the industry has responded fiercely, especially to the vast number of dealers active in the market. How do dealers view this view? Let us now explain for you.
Corporate behavior confirms market trends
Haitian Lighting Miao Navy, Taiyuan City, Shanxi Province
The general manager of Miao Navy said that upstream manufacturers are constantly exploring their own development path in the market, and they are also interacting with downstream businesses. For the view of “first-line seeking, second-line seeking, and third-line survivalâ€, I think There is a certain truth. Nowadays, due to its market performance, commercial lighting is divided into first, second and third lines. The commercial brands that are well-known throughout the country and have strong market performance are called first-line brands. They are the most active in the market, and from all aspects (promotion The channels, etc. are all impressive. NVC Lighting’s terminal advertisements on the central street this year reflect their goal of “seeking bigâ€, and they should absorb the end customers as much as possible.
For the brand that has just entered the market or the brand that is unsuccessful in transformation, it is indeed possible to adopt a differentiated competition strategy, such as promotion of clothing stores, smashing and making unique lamps, Weibang LED crystal ceiling lamps, etc. They are all taking a different route. Only in this way can we avoid hard work with our competitors and find a road that suits us.
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