China's game market will reach 35 billion U.S. dollars within five years

Market research firm Niko Partners predicts that China’s game revenue will increase by US$9 billion over the next five years to reach US$35 billion. The main growth point of the market is mobile games, which will surpass PC games and occupy 58% of the market share.

The growth of PC-based online games will slow down, and the annual growth rate is expected to be around 1.5%. The mainstay of the online game market will also continue to shift from MMORPG to MOBA games and FPS games.

The traditional game console market will only occupy 1.2% of the Chinese market, and Sony will take the lead in the competition. Since the launch date of the mainframe in China is usually later than that of the United States and Japan, parallel imports will still dominate the market.

Niko Partners estimates that currently 44% of China’s population is gamers, and this number will increase to 54% by 2021. This market analysis is based on a survey of 1,000 Chinese players, visits to leading companies in the Chinese game industry (including developers and investors), and additional research on player behavior and trends.

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