As one of the first pilot projects of intelligent manufacturing in the Ministry of Industry and Information Technology, Haier Group's exploration and practice of the connected factory model is a good interpretation of the concept of the home appliance industry 4.0. The interconnected factory proposed by Haier is not a concept of a factory, but an ecosystem, which is a subversion of the entire system-wide process. The Connected Factory model focuses on the transformation of business models and manufacturing models in China Manufacturing 2025.
At present, Haier has completed the intelligent transformation of more than 800 processes in 28 factories of 5 major industrial lines, and built 7 intelligent interconnection factories including Shenyang Refrigerator, Zhengzhou Air Conditioner, Foshan Washing Machine, Qingdao Water Heater and Jiaozhou Air Conditioning. Haier's implementation of the interconnection plant has achieved initial results. The overall efficiency of the interconnection plant has been greatly improved, the product development cycle has been shortened by more than 20%, the delivery cycle has been shortened from 21 days to 7 to 15 days, and the energy utilization rate has increased by 5%.
———Building an ecosystem with parallel inside and outside circle
The relevant person in charge of Haier Group interprets the transformation of the interconnection factory: subverting the traditional manufacturing system, transforming from large-scale manufacturing to mass customization, gathering individualized needs of users, and interconnecting factories to realize mass customization and personalized production through big data, that is The Internet of Things, through the interconnection of people, machines and things, meets the individual needs of users.
That is to say, the entire interconnection factory has to build an ecosystem, and specifically undertake the landing on this platform. Haier calls it three platforms: user interaction customization platform; open innovation platform; intelligent manufacturing platform, including intelligent production, intelligent logistics. .
The connected factory ecosystem has three capabilities: First, it can realize the real-time interconnection of the user's entire process. That is to say, users all over the world can customize the personalized products that he needs through his mobile terminal anytime and anywhere, and participate in the design and manufacture of the whole process.
The second is to achieve zero distance between the user and the factory. The user's personalized order can be directly reached to Haier's global supply chain factory, which can reduce the intermediate links between production and order processing, and transfer the intermediate value to the user. The materials of the factory are delivered to the user directly through intelligent interconnection and flexible production to produce customized products.
Third, the entire process is transparent and visible. The order production and distribution can be pushed to the user in real time, and the user can also quickly query in real time, through the identification and tracking of the product, thereby realizing the user from his customized order to the factory production, and then to any part of the logistics. Visible.
How does Haier do it?--- From traditional enterprise to platform enterprise
The person in charge told the reporter that the precondition for the interconnection factory is the transformation of the enterprise organization, and the traditional enterprise organization should become a platform-type enterprise. From the original closed triangle organization, Haier transformed from direct command and control to employees directly facing users, creating value for users, and becoming a platform for enterprises.
Specifically, the entire supply chain, including production, manufacturing, logistics, procurement and other aspects have been transformed, from the traditional serial department to a small user-oriented. These small and small users are connected in parallel. If users can't create user value, then these purchases are small or have little value.
First of all, to achieve mechanism subversion. Mechanism subversion is mainly reflected in the payment of users. User-centered, each party based on different market objectives to form a small, risk-sharing, super-profit sharing, and jointly create user needs; only create user value to share, otherwise it will withdraw, or optimize.
At the same time, to achieve process disruption. Haier's process has changed from a tandem model under the traditional ERP management to a parallel open enterprise ecosystem.
The original user's needs, experience information, etc. are transmitted step by step through the organization of the tandem, so that the long period of transmission is also easy to cause wrangling. Now real-time user information can be transmitted to Haier's design resources, supplier resources, logistics resources. As well as the small process of the whole process, everyone participates in the interaction in advance, and maximizes the interests of all parties by providing leading solutions.
In terms of capacity building, the technical system of the interconnection factory is a necessary condition. Haier actively builds the core competence of the interconnection factory and establishes an industry-leading technical system covering the entire process. Standardization and leanness are the foundation of its manufacture.
Haier further explores the development path of modularization, automation, digitization and intelligence around user needs.
The effectiveness of modular exploration has emerged: on the one hand, the simplified optimization of the supply chain system, the supplier from the parts supplier to the module supplier, providing module solutions; on the one hand, the transformation of production methods, from component assembly to standard interface conditions Layout and assembly; at the same time, modularity and automation under its support enable user customization.
The person in charge told the reporter that, in the next step, Haier will abandon the original large-scale manufacturing model and form a mass-customized cutting-edge interconnected factory ecosystem centered on user experience. The core is to create a platform of virtual and real integration and strive to create Chinese manufacturing. Global leadership.
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