1. Development status of vehicle monitoring market
Mixed brands, uneven quality
Due to the price advantage, more and more car owners choose domestic brands. However, the domestic navigation market presents a situation in which product positioning has two levels of differentiation, price confusion, first-, second-, and third-tier brand disputes, and the cottage brand is disrupting the situation. Most of the companies that produce miscellaneous brands and cottage brands are very small. Because they cannot obtain core technology for a long time, the scale of research and development cannot keep up. The products are mostly low-end products with low technical content. In addition, with the increasingly fierce competition, companies can only take the method of lowering prices to attack the city, and form a certain sales volume through the low price advantage. Directly affects the navigation experience.
Overcapacity, supply exceeds demand
As of the end of June 2012, the number of cars in the country has reached 114 million, and it is expected to exceed 200 million by 2020. The popularity of automobiles and the trend of continued steady growth in the future have brought unlimited business opportunities to the car navigation market, allowing many industries to enter the navigation market. However, the growth of automobiles is now limited, and the navigation capacity is very large, showing a state of oversupply.
Homogenization is serious, who will rise and fall?
At present, there are many small companies engaged in the development and production of automotive aftermarket products in China, and they have no spare time to make large-scale capital investment in product technology development, so they are facing the phenomenon of homogenization of products and similar services.
In addition, in the field of car DVD navigation, after several years of development, there has been little improvement in technology. Everyone is doing these ordinary functions. This situation is equivalent to the previous mobile phone industry. Smartphones have not yet come out, and the mobile phone functions are just Mainly call. From the perspective of the entire industry chain, there is no profit. Everyone is fighting for costs and doing some subtraction. The function can meet basic needs while pursuing quantity. If most companies do this, they are doomed to invest less in technology and less innovation, and there are no good products, and similar products are seen on the market.
Diversified terminals and fierce competition
At present, the market situation of chaotic navigation has caused headaches for various businesses, and the continuous intervention of other terminals with navigation functions such as mobile phones and tablet computers has caused the market share of traditional car navigation systems to decline. However, no matter the mobile phone or tablet computer is just a carrier in navigation function, the integration of satellite navigation technology in technical application and function integration has not been achieved, so the ability of signal reception, conversion and processing needs to be improved.
Faced with such a fierce market environment, domestic navigation manufacturers must change their minds as soon as possible to accelerate the reshuffle of the traditional navigation industry. Technical changes in the navigation market are imminent.
Come outside to join in the excitement and start to race
With the rapid growth of China's automobile industry, the auto parts industry has also achieved rapid development. This huge cake in the Chinese market has attracted almost all the internationally renowned auto parts brands. Especially in recent years, the well-known international parts brands have been booming in the Chinese auto parts market by virtue of their advantages of international brands, especially for domestic The car audio accessory market has a strong impact, and the development of the domestic auto parts market has fallen into a passive situation.
According to relevant statistics, there are currently nearly 500 foreign-invested parts companies in China, and most of them have established joint ventures or wholly-owned enterprises in China without exception. 60% of the world's automotive electronic products are produced in China. In addition, according to media reports, major 3C giants such as Apple Google have also aimed at the automotive sector. In March of this year, it was reported that Apple is seeking to recruit automotive engineers in China to design a mysterious product. Baidu is also cross-border. On April 26, Baidu announced at the Beijing Auto Show that it will jointly develop in-depth cooperation in the development and operation of technical products for in-vehicle voice services.
Second, the three major directions of the development of the vehicle monitoring market
From this market pattern, we can easily see the trend of vehicle mobile monitoring: high-definition, intelligent and industry segmentation.
HD
The traditional car industry adopts the DVR method with a small analog camera, which has the advantage of low cost, and many users are more sensitive to price and less concerned about other aspects. The use of low-cost solutions to meet the needs of users, resulting in a mixed industry, relatively low entry threshold. Users are reluctant to invest too much and product quality is uneven, which is one of the reasons why the industry has been unable to develop.
However, with the advent of networking and networking, the automotive monitoring industry is gradually developing towards high-end, and users are no longer satisfied with the requirements that are only visible, but need to see clearly. High-definition brings a sharp increase in image clarity, its advantages are very obvious. It is not difficult to imagine that vehicle monitoring of HD resolution image effects will inevitably become the mainstream, which will also raise the threshold of the industry and play a positive role in the healthy and orderly development of the entire industry.
Intelligent
The advantage of intelligence is that it can provide high value-added applications for the special needs of this industry. For example, during the driving process of law enforcement vehicles, if the road surface is bumpy, it will inevitably bring jitter to the image, which will cause the viewer of the image Unclear images are difficult to obtain evidence and easily cause fatigue on the screen, and intelligent image debounce can solve this problem, and in the bus industry, such as the number of people and face recognition can also provide better help for the background operation .
Industry segmentation
As more and more industry users attach importance to vehicle monitoring systems, vehicle monitoring has also moved closer from a single image monitoring to more professional solutions. For example, vehicle monitoring in the bus industry, as a part of the entire operation and dispatching system, can At the same time as video surveillance, it also needs to be able to cooperate with other law enforcement equipment, such as speed radar, license plate recognition, etc. As in-vehicle surveillance systems penetrate into more industries, such as law enforcement, transportation, finance, civil affairs and other industries, in-vehicle surveillance will inevitably be deeply integrated with these subdivided industries to meet the needs of industry users.
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