Four major technology giants followed the smart home market with considerable capacity

OFweek smart home network news in Samsung, Apple, Google, Microsoft and other giants led by more and more large companies at home and abroad, and even small and medium-sized companies have also joined the battle to seize the smart home market. From the layout point of view, Microsoft's main single product + system, Apple's advantage lies in the open platform and agreement, Samsung hardware and software single product, platform, industrial chain and other comprehensive ability rankings, Google is a single product, a platform . The four companies have differences in their businesses and are currently difficult to distinguish.

Four major technology giants followed the smart home market with considerable capacity

Smart home portal product development and iterative process

When it comes to smart homes, most people will immediately appear in the minds of the top four foreign giants - Samsung, Apple, Google, Microsoft, they have made significant achievements in the smart home market in recent years . Just recently, Apple released the first homePod, its real artificial intelligence product, which enables real-time interoperability between different speakers. Since then, Apple no longer seems satisfied with creating a “HomeKit” smart home ecosystem behind the scenes, but has once again moved toward the stage.

At the same time, smart speakers have once again been crowned the "smart home entrance". However, before smart speakers are increasingly favored by giants through the advantages of voice interaction, let's take a look at the development and iterative process of smart home entry-level products.

From simpleness to diversification, the smart home portal experienced three transitions and upgrades

First, smart home appliances, intelligent refrigerators, and smart air conditioners are the representatives, and smart home entrances are favored by traditional home appliance manufacturers.

With intelligentization becoming the focus of more and more Internet technology companies, traditional household appliance companies will inevitably embark on the road to transformation and upgrading. In their product models, both "heavy" and "light", a number of smart home items have been dubbed the "entrance" of the name. By building a smart home entity entrance, traditional home appliance companies cut in from smart TVs and smart air conditioners, and also developed a number of associated smart systems, aiming to create a WiFi smart home open platform.

Second, compared with traditional home appliance companies, more startup companies started with simpler and more convenient “light smart home entrances” such as smart sockets, smart cameras, and so on.

In June 2012, Belkin launched a smart home automation device called WeMo. It is an easy-to-operate and plug-and-play automation device consisting of a home remote control switch and motion sensor. Use your smartphone or tablet to remotely control home appliances. WeMo is also known as the "original ancestor" of smart sockets at home and abroad. Compared with the smart home entrance, light smart home products are relatively easy to operate, easy to use, and can meet the user's diverse functional requirements with low-cost features, this product has also become a lot of domestic business in recent years One of the company's main push products.

Third, in terms of control methods, smart home products are gradually shifting from mobile app controls to voice interactions. Since 2014, the "entrance of entry" has been like a giant. It was thrown into the smart home industry and hit a thousand layers of waves on the calm lake.

However, before voice interaction enters the market, smart phones are still an indispensable role in the smart home industry chain. Almost all smart home manufacturers have launched their own apps. This is not only a huge opportunity, but also makes this model "overweight" and unable to meet more and more "simple" intelligent operation requirements. However, in recent years, with the status of smart speakers in the smart home industry has gradually increased, smart home "entrance" after the television, routing, control, smart cameras, refrigerators, air detectors and other products, once again ushered in A new possibility. It is worth noting that this change will, to a large extent, "subvert" the original way of interaction between people and products.

Fancy "speech interaction", giants have battled the smart speaker market

In the long run, the over-heavy mobile terminal and "mobile phone terminal" can no longer meet the full range of users' needs. In contrast, the field of voice delivery is undoubtedly a market worthy of capture. From the perspective of smart speaker products in the international market, voice delivery has long been used in the field of smart speakers for a long time. As everyone knows, Amazon has launched Echo speakers, Google has Google Home, and Microsoft has also announced cooperation with Harman Kardon to integrate Cortana Smart Assistant into smart speakers. At the same time, Facebook announced the acquisition of TwoBigEar, an immersive audio company, in May 2016.

It is worth noting that Amazon’s Echo and Google’s Google Home are all given voice interactions. The former’s voice service assistant is Alexa, and Google Home is behind Google Assistant. And not to mention Apple, its HomePod speakers rely on Siri for voice control. So why do intelligent speakers become the entrance to smart homes? The key may be voice interaction.

The logic here is that the giants hope to use speech as a breakthrough point and use the "speaker" as a hub to build a smart home ecosystem through smart speakers and voice technology. Apple has upgraded its voice assistant, Siri, and various product services embed AI technology as an example. Since Apple has been mentioned, it cannot be mentioned that Google, Samsung, and Microsoft have also actively deployed the smart home industry. These four technology giants have been regarded as contenders for the smart home industry in the past few years. In this scramble contest, the contestants seem to have their merits and demerits.

Talk about ecology, extension of single products, the four giants have fiercely strangled in the field of smart home

Microsoft: Layout TV, operating system, although it is early bird advantage but not obvious

Among Samsung, Google, Microsoft, and Apple, the four major technology giants, the first to deploy smart homes is undoubtedly Microsoft, which has a keen sense of smell. In 1999, Microsoft spent more than one billion US dollars to promote the "Venus Plan" in the world, so that televisions have Internet capabilities, to the field of information appliances, knowing that it is known as a cloud computing products. However, this plan eventually came to an end.

In 2012, Microsoft began planning a HomeOS system for smart home operation, and launched HomeStore, which enables users to intelligently manage home devices through mobile phone software. In addition, Microsoft has created the "Xbox living room entertainment center," and also by the acquisition of Nokia to improve its layout on the smart phone.

In 2015, Microsoft Windows 10 also released a secret weapon, the smart home control platform Alljoyn, and in 2016 it reached a cooperation with Harman Kardon to generate smart speaker application level cooperation. However, it is a pity that on the mobile side, Microsoft, which started earlier, has not achieved a favorable position.

Apple: Focused on the HomeKit smart home ecosystem, and launched a smart single product

In June 2014, Apple launched HomeKit, its smart home platform, and launched the first shot into the smart home industry. At present, Apple has been able to use the iOS system to open up all Apple devices, such as Apple TV also began to support HomeKit and smart voice system Siri search Taiwan.

HomeKit, on the other hand, is also an open API that enables the compatibility of various types of devices for partners. At the same time, users can use Siri to manipulate them. This platform-based advantage has also prompted many hardware vendors to join the HomeKit camp. In addition, Apple recently launched the smart single product HomePod, which means that its ambition is no longer "limited" to building a smart home ecosystem.

Samsung: The hardware and software industry chain has strong capabilities and is expected to quickly deploy the overall smart home market

From the product chain point of view, South Korean technology giant Samsung has already launched smart TVs, smart washing machines, smart refrigerators, smart lights and other products, but it also has some advantages due to its own hardware and software industry chain capabilities. From the acquisition point of view, Samsung's strength is not smaller than other giants.

In August 2014, Samsung acquired SmartThings, an Internet of Things company, for US$200 million. The company’s unique feature is that all home-based device applications based on platform connectivity can be interconnected, which will effectively promote the construction of Samsung’s smart home application platform.

In October last year, Samsung announced that it will acquire Viiv Labs Inc., a US machine learning virtual assistant start-up company. , intended to enhance its ability in artificial intelligence and services, and this company was founded by the father of "Siri," Dager Githlaus.

Combining Samsung's product chain with hardware, channel, and market integration capabilities, it is no coincidence that Samsung has been listed as one of the four giants of smart homes, and it can even be said that the overall layout of the smart home sector is comparable to that of other giants. Slightly ahead.

Google: Single product and platform grasping each other, multi-point layout in the direction of intelligence

In recent years, Google's most noticeable action is to build a Smart Home Ecological Alliance through Andrid, which has the largest Internet search engine and mobile operating system.

In the direction of the development of smart home, it took the single product together with the platform. In 2014, it acquired Nest, a thermostat manufacturer, for US$3.2 billion and also acquired two startup companies, the WiFi camera manufacturer Dropcam and smart home. Platform developer Revolv.

In addition, Google has extended the smart wear and smart cars, such as Google Glass, Andrid Wear, and also released two smart phones - Pixel and Pixel XL. Google Home, which has been given voice interaction capabilities, is also one of its main smart home products. However, it is worth noting that Google's Andrid ecosystem has yet to evolve.

There are many domestic smart home followers and the market has huge capacity

Judging from the layout of the four technology giants mentioned above, Microsoft’s main product is a single product + system. Apple’s advantage lies in its open platforms and protocols, but its new speaker series are also attracting attention; Samsung’s hardware and software products, platforms, and industry The comprehensive capabilities such as chain rank high, and Google has single-handedly grasped the platform. The four companies have differences in their businesses and are currently difficult to distinguish.

As a representative of four foreign technology companies, they have also become the blueprint for domestic and foreign small and medium-sized enterprises to force smart home market.

From the current domestic market, traditional home appliance manufacturers represented by Haier, Midea, Changhong, TCL, Gree, and Internet technology companies including Xiaomi, Jingdong, Tencent, Baidu, and Ali, as well as Oerlikon, Anjubao and Nanjing Things such as smart home brands are gradually being understood by consumers, and are even known.

According to statistics, the smart home market in China in 2015 was 43.1 billion yuan, up 41.80% year-on-year; in 2016 it was 66 billion yuan, up 53.10% year-on-year; the total market size in 2017 is expected to be 98.8 billion yuan, a year-on-year increase. 49.60%. From the data point of view, both in terms of scale and growth rate, the development of China's smart home market has maintained a leading position in the global market.

It is not difficult to see that the domestic smart home market is expanding step by step. In time, there will be many smart home giants in the country, and this positive development trend also needs to be recognized by consumers.

Although the smart home industry still has many pain points such as insufficient price-friendliness, homogeneity, low popularity, and “pseudo-intelligence”, it is undeniable that the smart home industry is undergoing wireless remote control, computer control, and centralized control. Appliance control, intelligent lighting, smart audio and video, smart security, electric curtains, remote control, scene control and other scenes gradually change people's traditional home life habits.

Therefore, in the period of technological reform and innovation in the 21st century, we must realize that the tide of smart homes is coming to us and will gradually change our lives. And one day, home intelligence around homes will occupy every scene of people's family life. By that time, true intelligence is no longer just a beautiful expectation, but will become possible.

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