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[NetEase Smart News November 28 news] For each new technology developed, you will usually find that people always say it will never be useful. For example, in 1903, the president of the Michigan Savings Bank said: "The horse will continue to stay. The car is just a novelty, a fashion."
In the hype cycle of market research firm Gartner, no matter what kind of new technology seems to be at its peak, it is easy for people to praise these new technologies, because it can always track these latest developments and try to Adjust the forecast.
Whenever technology emerges, it is always accompanied by a variety of uncertainties, from the actual capabilities of technology to real-world use cases, to price tags. At the end of the fall, some technologies are widely used so that they can become "invisible", that is, people think that their existence is taken for granted. Other technologies are abandoned as fancy trends or unrealistic ideas. For the quiz between Silicon Valley millionaires and Betamax, there is a big difference in choosing which horse.
For some time, Google seemed to have once supported the wrong choice. Google Glass comes from Google X, the “moonshot (crazy and hard-to-find project) factory that Google’s tech giant was hyping, and highly confidential researchers are studying future science fiction technology. For this company that has apparently studied jetpacks and teleports, both driverless cars and artificial intelligence (AI) seem to be fairly common.
Google sold Google Glass for $1,500 in 2013, initially for about 8,000 early buyers. The user can use the touchpad to control the glasses, and can also use voice commands to tilt the head backwards to activate it. Audio relay (like several wearable products) transmits sound through bone conduction. This will open the era of augmented reality (AR), which is the next best choice for implanting chips directly into the brain.
On the surface, this seems to be a reasonable proposal. For a long time people have dreamed of implementing AR, the built-in, "Iron Man" smart housekeeper Jarvis-style computer, which allows you to get extra information and instantly without touching the button Get communications. This seems to be a natural progression as smartphones are ubiquitous.
However, Google Glass has received strong opposition. People may be willing to give their data to the company, but they don't really like that someone might shoot the data in public places. The worst thing about a smart phone is that, very often, we have to talk to those people who are scrolling and distracted on the phone. In "Revolutionary Road", there is a famous analogy about the unloving marriage of an old couple: the husband turns down the sound of his hearing aids to zero to close the conversation with his wife. For many people, Google Glass seems to provide us with a completely new way to let us ignore each other and only support our Twitter message flow.
It is also a fact that people who wear AR devices often look silly whether they are not used to them or because they have more lasting features. Adding all these factors together, lacking early features and high prices, do you really feel comfortable wearing a $1,500 computer? For the user, "Glassholes" is a killer pun, and the final reaction is not good for Google.
Google Glass quietly stopped selling in 2015, and posted a slogan "thanks to explore with us" on Google's website. Google Glass users are always referred to as "explorers". In many ways, this glasses is a beta test product. This may indicate that people's enthusiasm for wearable devices may not be as high as the original Google Glass. In fact, Google returned to the drawing board. Although the technology itself has improved, the things behind the technology have not improved much.
Under what circumstances do you really need Google Glass? In the case of smart phones that can do many of the same things, when will it be more popular than smartphones? Google Glass is clearly not a fashion product. Even the most avid tech enthusiasts need a compelling reason to spend $1,500 more on a wearable computer. The social acceptability of this computer is relatively low. Not so easy.
Let's take a look at Google Glass Enterprise Edition.
In the years following Google Glass’s “sleeping†status, Google Glass was piloted at the factory and is now rejuvenated and commercialized. In July 2017, the Google Glasses project restarted. The difference here lies in the specific audience: workers in the factory need hands-free calculations because they need to use both hands at the same time.
Wearable computers have become very valuable in this niche application. A new employee can receive pre-programmed materials that explain how to perform operations in real time, and instructions can be sent directly to the employee's eyes without having to look at the phone or switch to e-mail.
Medical equipment has long been an ideal application for Google Glass. You can imagine a situation where people receive real-time information during surgery or are augmented by AI to provide additional diagnostic information in response to the patient's symptoms. The development of a kind of healthcare AI that can provide natural language queries is ongoing.
If this pair of glasses can directly record the patient's medical record, then doctors' scribbled handwriting is no longer a problem. All of this is more useful than letting people use hands-free features while on the subway, such as checking Facebook messages.
Google’s Lens application shows that another use of Google Glass has not yet fully matured when it was first introduced, that is, Lens processes images and provides information about them. You can view the text and translate it in real time, or view buildings, sign and receive additional information.
Image processing technology can be implemented by connecting to a cloud database or other neural network, which is the frontier for the existence of driverless cars and similar technologies. Connect this to a voice-activated personal assistant, and pass the information to the user, and you have a killer app: comment the world around you in real time. When Google introduced Google Glass, this feature was not yet ready.
Amazon recently announced that they want to integrate Alexa into a series of smart glasses, indicating that these technology giants are not yet ready to give up wearable devices. Perhaps, over time, people will become accustomed to voice activation and interaction with the machine. By then, smart glasses and bone conduction will be more convenient than smart phones.
But in many ways, the initial failure of Google Glass and the real lesson of hopeful second spring is actually a very simple issue. It is the developer of any smart technology (from the Internet of things to wearable computers). Questions that must be answered: "My smart phone can't do this?" Finding your answer, as Google Glass Enterprise does, just like Google Lens, will you find the product that really suits you.
(Selected from: Singularityhub Compiler: NetEase See Compiled Robot Reviewer: Little)
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