GSMA research shows: Off-grid charging solutions for mobile phones will bring US $ 2.3 billion in market opportunities
-Benefiting nearly 500 million mobile users in emerging markets or more than 10% of users worldwide
London, October 20th, 2009
The latest report "Charging Choices" released today by the GSM Association (GSMA) shows that mobile operators still have a market space of $ 2.3 billion * in providing off-grid charging solutions (such as solar phones or external solar chargers) for emerging markets. According to this extensive survey, the GSMA's Green Energy for Mobile Networks (GPM) program, which is the client of this survey, expects that 485 million mobile users cannot currently access the grid, which greatly limits the opportunities for mobile network usage. The report also enumerates a series of charging solutions currently on the market. If they can be effectively promoted, these solutions can not only improve the service coverage, but also increase ARPU by 10% to 14%.
David Taverner, GSMA project manager of GSMA, said: "We are very pleased that operators can provide mobile phone charging solutions for people who are not connected to the grid, which will not only improve people's quality of life and improve their access to information, but also To promote economic growth brings very rare and important opportunities. The data we use when calculating the market size of off-grid charging solutions is still relatively conservative. In fact, the actual profits obtained by mobile operators are higher than our current estimates23 It ’s much more than 100 million US dollars. GSMA believes this will be an important part of the industry ’s growth in the next few years, and this preliminary market research is only just beginning. â€
Juniper Research principal analyst Windsor Holden said: "The deployment of mobile networks in remote areas of emerging markets has become more and more frequent. In these areas, the users connected to the power grid are very limited and unstable. In many cases, even There is no access network. As Juniper Research has learned, mobile applications will largely depend on whether users can charge mobile phones through alternative methods. It is worth mentioning that solar chargers can become a reliable way to make these An important way for the market to obtain mobile services. "
Tom Bryant, vice president of global distribution at Digicel, said: "In all the reports I have seen about the rise and necessity of mobile energy alternative solutions in developing countries, GSMA's" Charging Choices "is the most comprehensive."
Paul Naastepad, CEO of InTIvaTIon, said: "Providing mobile phone charging solutions for people who are not connected to the grid is one of the biggest challenges in bringing mobile services to emerging markets. We have invested many years in this area and are ready to wait It ’s time to do something. It ’s time to do something for this idea so that it can realize its full potential, that is, to bring affordable and ubiquitous energy to millions of mobile users in emerging markets. "
The study also found that off-grid solutions have a lot of profit. Although 60% of the surveyed mobile operators have or are in the process of developing off-grid charging plans, few recognize the alternatives and related social and economic benefits. However, leaders Digicel and Safaricom have demonstrated how consumers, the environment, and mobile operators can benefit from off-grid charging solutions. "Charging Choices" also made a preliminary exploration of alternative charging solutions and analyzed the types of solutions currently on the market.
As part of its GPM plan, from June to August 2009, the Development Fund also conducted a three-month survey. These include extensive case investigations aimed at clarifying emerging suppliers, their products and other industry participants, as well as interviews and investigations with mobile operators and suppliers in more than 50 countries in Africa, Asia and Latin America.
In September 2008, the GSMA Development Fund launched its GPM plan, which aims to expand mobile services beyond areas covered by the power grid, and proposed two major goals: orderly reduction of mobile operators through the promotion of renewable energy technologies and energy-efficient base stations Diesel consumption; remove obstacles to charging mobile phones not connected to the grid. Because of its exemplary role in accelerating the resolution of climate change issues, the plan was recently approved by the Clinton Global IniTIaTIve project and has been included in its 2004-2008 commemorative publication "Action Speaks Louder than Words" in.
Introduction to GSMA
GSMA is a representative of the interests of the global mobile communications industry. It unites nearly 800 mobile operators in 219 countries around the world and more than 200 companies in the broader mobile industry, including mobile phone manufacturers, software companies, equipment suppliers, Internet companies and media entertainment organizations. GSMA focuses on introducing, nurturing and creating new opportunities for its members, and ultimately promoting the development of the mobile communications industry.
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