How to make a good LED lighting channel battle card?

In November, the weather suddenly turned cold, and it directly transitioned from winter to winter, but it still could not stop the LED industry from developing its LED market in full swing. At present, the main channels of LED lighting companies are through project (invisible) channels, circulation (distribution) channels, e-commerce, OEM and other channels for product sales. As a key weapon in opening up the retail market and opening up the home lighting market, circulation channels have recently been taken seriously by major LED lighting companies. From last year, the company has launched new products, established store plans, and established an operation center plan, including QS, Optoelectronics, Hongli Optoelectronics, Hongyan Electric, Firefly Group, and Shenzhen Green Semiconductor Lighting. However, according to high-tech workers recently reported that many LED lighting stores appear to be appalling phenomenon, therefore, the industry could not help but feel the LED lighting terminal channel where to go?

are you ready?

The LED lighting channel war kicked off. Have you prepared "guns and ammunition" yet? In other words, LED has bred many LED packaging companies since 2003~2008, and the policy support from 2009 to 2010 made many investments focused on the upstream chip link. Up till now, it can be said that the industry integration and cooperation will focus on LED. Downstream applications, as well as distribution channels. For enterprises, it is an important task for many companies to do a good job of pricing the product market to actively deploy the Chinese market. Because, after 2009 to 2010, the country strongly supported LED equipment production, technology research and development, and with the development of LED technology, the price of epitaxial chips, fluorescent raw materials and so on began to gradually become more reasonable, but for the LED application market development and deployment is to be strengthened. .

A few days ago, LED lighting stores were in a difficult situation. It was really a bottleneck for new products entering the market. The temporary dilemma cannot deny that stores can shape corporate brand image, enhance user experience, popularize citizens' awareness of LED, and assist in understanding customer needs. The reason why a store is trapped in a crowd is generally due to the following reasons: single LED lighting products, missing brands, and low consumer awareness of LED products. Faced with this dilemma, LED lighting companies do not advance and retreat. Therefore, how do enterprises make their own cards, and product positioning and market layout become increasingly important.

How to lay your own cards?

As we know, a semiconductor solid-state light emitting device can be applied to video screens, signage and indicative lighting, vehicle indication lighting, entertainment venues and stage lighting, indoor space display lighting, plant lighting, and the like. Therefore, according to the LED application field, companies can locate their own product application areas and produce products to meet customers' requirements based on product requirements. Secondly, urban markets and rural markets have different requirements on product design and prices. Enterprises can differentiate their strategies and position themselves in product strategies that cut into rural markets and urban markets. There is also a product mix strategy that is conducive to better developing markets for companies.

Traditional lighting such as Sunshine, NVC, Sanxiong Aurora, Op, and so on, the brand's influence comes from its thousands of stores. It goes without saying that for the LED lighting that has not yet been fully started in the market, the establishment of a specialty store is the first stop for lighting companies to develop the LED lighting market. After all, it is now possible to fully invest in LED lighting operation dealers, distributors or a few. Of course, this is for LED lighting companies that have the abundant financial resources to develop stores. Through the establishment of specialty stores, the company continuously enriches LED lighting production according to customer needs, enhances customer experience, and shapes brand influence, which plays a major role in brand agency and channel establishment.