In 2013, UGC will become a new direction for video websites

After a whole year of fighting for user traffic and video playback, for the development of video websites, it is not wise to continue the purchase of long video copyrights in the new year. Many forward-looking video sites have shown their "exploration" trend at the beginning of the year and have extended the developmental reach in other directions. Among them, the UGC model, which was once considered to have no opportunity a few years ago, is now becoming a sought-after object. In 2013, it is very likely to become the UGC.

Cool 6 Net: Grassroots UGC Feast

UGC and user generated content, as the name suggests, is the most basic and core UGC is to encourage users to actively upload video content, so as to create a spontaneous entertainment platform for uploading, viewing, and sharing. In China, there has been no way to stick to this UGC spirit. Previously, Ku6 has been relatively low-key, but in the beginning of 2013 he finally made a high profile for his UGC strategy. It is reported that the reason why I chose to make a high-profile appearance at the turn of the new year is that the adjustment made by Ku6 based on the UGC model has become increasingly perfect:

In terms of content, it invested tens of millions of funds to support the contracting Cool 6 Platinum podcasts to create high-quality original works. In terms of technology, with the support of its parent company, Cool 6 invited to obtain the internationally renowned ACM KDD. The Cup Contest Grand Prize technical team upgrades the search platform. Under the new platform, the results of user search will be recommended according to the user's behavior habits. For podcasters, their works will be more effectively promoted. For users, finding content of interest in many short videos will No longer difficult. After the two-pronged approach of content and technology, Cool 6 will offer a UGC feast for grassroots public in 2013.

You Tu camp: homemade + mobile, hit UGC combination punch

The video website industry in 2012 was a big event. After the marriage of Youku and the potato camp, it can be described as a powerful alliance and has become a major brand in the field of online video. Unlike the active focus on user traffic and clicks prior to the merger, today's Eudora Group is more concerned with the long-term development of the site and is beginning to explore new areas. For example, Youku recently released the latest statistics, saying that the daily video playback volume (VV) from its mobile terminals has exceeded 100 million. This means that in the new year, mobile users will become an extremely important concern for Youku.

In addition, Youku also has a lot of investment in self-made plays. Since “Xiao Xiao Shuo” has been valued by many TV stations and realized the unexpected return of the network back to TV stations, Youku will pay more attention to the creation of self-made dramas. It is reported that in 2013, the Youtu camp will focus on the launch of three self-control strategies: "Youku Production", "Youku Self-Produced Variety" and "Tudou Image". In conjunction with the development of its mobile terminal, it will create an alternative "UGC" combination boxing funded by video sites.

56 network: the self-made columns in the end

Unlike the Uni-President camp's two-pronged approach, since 56 networks were acquired by everyone, they have been focusing on building high-quality, self-made columns on the basis of their social development. In 2012, 56 nets had received a number of self-made columns that were approved by netizens. For example, “Wei Jiang Hu” and “56 Premiere” received considerable attention. Recently, 56 network also launched the campus home-made program "everyone's people's affairs", realized the social properties of Renren.com and the 56-network video properties, and knocked on the self-made 2013 door. It can be said that 56 network has already included the new type of self-made drama under the concept of "ubiquitous UGC" and will continue this strategy.