The cloud computing market is ushered in a real industry reshuffle in the giant alliance, price wars and regulatory storms. Following Microsoft, Amazon, IBM, and SAP, Oracle recently entered the Chinese cloud computing market with the help of Tencent Cloud.
Internet giants "love each other" Cloud computing market reshuffle is now in the foreign IT giants curve into China, while the domestic Internet giant is trying to quickly accumulate scale effects with alliances and large-scale price wars to expand the user base. China Telecom, which is the representative of the operator, has also accelerated the layout of cloud resource nodes in the near future. With the first echelon of China's cloud computing market igniting, market resources have entered a period of rapid integration, and the era of cloud computing is accelerating, and market reshuffle is inevitable.
Big hegemony "cloud" side <br> <br> cloud computing has become a global technology giant battleground, and the rapid development of the Chinese market is an important battleground giant seats and seize territory. On November 9, Oracle and Tencent Cloud signed a contract in Shanghai. The two sides will jointly expand the Chinese cloud computing market. Tencent also blew the horn to the traditional financial, manufacturing and retail industries. In the future, Oracle SaaS cloud services, such as ERP, HCM (Human Resources Related), and CX (Customer Experience), which have obvious advantages in these areas, will be integrated with WeChat.
The alliance between Oracle and Tencent means that China's cloud computing market is really entering the stage of giants grabbing the land. At present, in the cloud computing market, there is not only an alliance between Chinese and foreign giants, but also Internet companies, operators and traditional IT vendors.
International giants curve into China to find business opportunities. In order to protect information security, the Chinese government requires all foreign cloud computing companies to land in China, and must cooperate with companies in China that have legal IDC (Internet Data Center) licenses. As early as 2012, Microsoft Azure entered China through the marriage with Century Internet. In 2015, IBM and Century Internet launched Bluemix. In July this year, IBM's enterprise-specific cloud platform Bluemix (Dedicated) was officially put into use in China. In August, Amazon reached a cooperation agreement with Halo New Network, and AWS cloud service officially landed in China.
BAT is fully integrated, bringing resource integration and industry reshuffle. By acquiring China's largest domain name and IDC service provider Wanwang, Alibaba Cloud sits firmly in the top spot in domestic cloud computing. In addition, Alibaba Cloud has also reached cooperation with SAP, Accenture, Digital China, and Century Internet. Baidu Cloud, which is positioned in the trinity of “Cloud Computing Big Data Artificial Intelligenceâ€, also completed the brand upgrade.
As a "national team" in the field of cloud computing, telecom operators occupy a place with rich network resources and security features. Recently, China Telecom “Tianyi Cloud 3.0†accelerated the sinking of resources. On March 28, 2016, Tianyiyun Xiamen, Hong Kong and overseas nodes were simultaneously launched; on November 2, the Fuzhou resource pool node was released. China Telecom has also cooperated with giants such as SAP and IBM to develop enterprise-class cloud services.
In addition, the vertical cloud service platform represented by Jingdong, NetEase and Le is expanding its market segment by virtue of its own advantages. The IT giants represented by Huawei and Lenovo are better than IBM and other international vendors to transform their business from hard and soft.
With the price war imminent <br> <br> parties opened battle, cloud computing market competition is heating up. Under the homogenization competition, the price war has become the killer of the giants to quickly gain scale effect and promote market reshuffle.
At the 2016 Hangzhou·Yunqi Conference held in October, Alibaba Cloud announced that the cloud products in China were downgraded across the board, and the core cloud products dropped by 50%. Alibaba Group's 2016 financial report shows that in the past year, Alibaba Cloud has cut prices by 17 times. Deutsche Bank analysis said that the price cut has enhanced the market appeal of Alibaba Cloud, and it is expected that the number of its paid users will be stimulated to grow and maintain a compound growth rate of approximately 133% in the next three years. For the cloud computing industry, Deutsche Bank believes that major manufacturers will adopt a follow-up strategy to lower the price of the corresponding products.
After Baidu cloud computing achieved brand strategy upgrade, Baidu cloud basic products also ushered in a wave of promotion. Recently, Baidu opened a cloud eco-special theme with the theme of “seeing the future in the cloud, no promotion and no carnivalâ€. During the period from October 21st to November 3rd, 2016, new and old users who purchase event products can enjoy discounts of up to 5%.
On November 2, Tencent Cloud announced the full price adjustment of the four core products of cloud server, cloud database, cloud storage and cloud security, with a maximum reduction of 30%. This is not only the largest price adjustment in Tencent's cloud history, but also the largest price adjustment in the industry.
According to the 2015 China Public Cloud Computing Report released by IDC, Alibaba Cloud ranked first with 31% market share, while China Telecom and China Unicom, which mainly rely on government and corporate users, ranked second and third. BAT, which is not bad, takes the lead in price reduction, which will undoubtedly accelerate the reshuffle of the domestic cloud computing industry and squeeze out the uncompetitive manufacturers.
Competition ecological differentiation and layout capabilities <br> <br> However, the price war is only a means of expanding city. Under the digital tide of China, cloud computing has become the "hydropower coal" infrastructure in the Internet era. Dong Xu, a senior analyst at Analysys International, believes that the ecologicalization of cloud computing in China is the trend of the times, and data resources, technical capabilities, and partners have become the key factors for the success of cloud ecosystems.
The influx of giants does not mean that small and medium-sized manufacturers have no way out. After years of cultivation and industrial policies, the digital transformation of enterprises has accelerated, and cloud computing has gradually penetrated into traditional industries, becoming an important support for the government, finance, games, e-commerce and other industries. In the future, the segmentation market for different industries will be the direction of differentiated manufacturers. For example, Jinshan Cloud for game makers, LeTV Cloud for video, and so on.
(Original title: left-handed price war right-handed alliance giant plus code cloud computing market shuffle)
Internet giants "love each other" Cloud computing market reshuffle is now in the foreign IT giants curve into China, while the domestic Internet giant is trying to quickly accumulate scale effects with alliances and large-scale price wars to expand the user base. China Telecom, which is the representative of the operator, has also accelerated the layout of cloud resource nodes in the near future. With the first echelon of China's cloud computing market igniting, market resources have entered a period of rapid integration, and the era of cloud computing is accelerating, and market reshuffle is inevitable.
Big hegemony "cloud" side <br> <br> cloud computing has become a global technology giant battleground, and the rapid development of the Chinese market is an important battleground giant seats and seize territory. On November 9, Oracle and Tencent Cloud signed a contract in Shanghai. The two sides will jointly expand the Chinese cloud computing market. Tencent also blew the horn to the traditional financial, manufacturing and retail industries. In the future, Oracle SaaS cloud services, such as ERP, HCM (Human Resources Related), and CX (Customer Experience), which have obvious advantages in these areas, will be integrated with WeChat.
The alliance between Oracle and Tencent means that China's cloud computing market is really entering the stage of giants grabbing the land. At present, in the cloud computing market, there is not only an alliance between Chinese and foreign giants, but also Internet companies, operators and traditional IT vendors.
International giants curve into China to find business opportunities. In order to protect information security, the Chinese government requires all foreign cloud computing companies to land in China, and must cooperate with companies in China that have legal IDC (Internet Data Center) licenses. As early as 2012, Microsoft Azure entered China through the marriage with Century Internet. In 2015, IBM and Century Internet launched Bluemix. In July this year, IBM's enterprise-specific cloud platform Bluemix (Dedicated) was officially put into use in China. In August, Amazon reached a cooperation agreement with Halo New Network, and AWS cloud service officially landed in China.
BAT is fully integrated, bringing resource integration and industry reshuffle. By acquiring China's largest domain name and IDC service provider Wanwang, Alibaba Cloud sits firmly in the top spot in domestic cloud computing. In addition, Alibaba Cloud has also reached cooperation with SAP, Accenture, Digital China, and Century Internet. Baidu Cloud, which is positioned in the trinity of “Cloud Computing Big Data Artificial Intelligenceâ€, also completed the brand upgrade.
As a "national team" in the field of cloud computing, telecom operators occupy a place with rich network resources and security features. Recently, China Telecom “Tianyi Cloud 3.0†accelerated the sinking of resources. On March 28, 2016, Tianyiyun Xiamen, Hong Kong and overseas nodes were simultaneously launched; on November 2, the Fuzhou resource pool node was released. China Telecom has also cooperated with giants such as SAP and IBM to develop enterprise-class cloud services.
In addition, the vertical cloud service platform represented by Jingdong, NetEase and Le is expanding its market segment by virtue of its own advantages. The IT giants represented by Huawei and Lenovo are better than IBM and other international vendors to transform their business from hard and soft.
With the price war imminent <br> <br> parties opened battle, cloud computing market competition is heating up. Under the homogenization competition, the price war has become the killer of the giants to quickly gain scale effect and promote market reshuffle.
At the 2016 Hangzhou·Yunqi Conference held in October, Alibaba Cloud announced that the cloud products in China were downgraded across the board, and the core cloud products dropped by 50%. Alibaba Group's 2016 financial report shows that in the past year, Alibaba Cloud has cut prices by 17 times. Deutsche Bank analysis said that the price cut has enhanced the market appeal of Alibaba Cloud, and it is expected that the number of its paid users will be stimulated to grow and maintain a compound growth rate of approximately 133% in the next three years. For the cloud computing industry, Deutsche Bank believes that major manufacturers will adopt a follow-up strategy to lower the price of the corresponding products.
After Baidu cloud computing achieved brand strategy upgrade, Baidu cloud basic products also ushered in a wave of promotion. Recently, Baidu opened a cloud eco-special theme with the theme of “seeing the future in the cloud, no promotion and no carnivalâ€. During the period from October 21st to November 3rd, 2016, new and old users who purchase event products can enjoy discounts of up to 5%.
On November 2, Tencent Cloud announced the full price adjustment of the four core products of cloud server, cloud database, cloud storage and cloud security, with a maximum reduction of 30%. This is not only the largest price adjustment in Tencent's cloud history, but also the largest price adjustment in the industry.
According to the 2015 China Public Cloud Computing Report released by IDC, Alibaba Cloud ranked first with 31% market share, while China Telecom and China Unicom, which mainly rely on government and corporate users, ranked second and third. BAT, which is not bad, takes the lead in price reduction, which will undoubtedly accelerate the reshuffle of the domestic cloud computing industry and squeeze out the uncompetitive manufacturers.
Competition ecological differentiation and layout capabilities <br> <br> However, the price war is only a means of expanding city. Under the digital tide of China, cloud computing has become the "hydropower coal" infrastructure in the Internet era. Dong Xu, a senior analyst at Analysys International, believes that the ecologicalization of cloud computing in China is the trend of the times, and data resources, technical capabilities, and partners have become the key factors for the success of cloud ecosystems.
The influx of giants does not mean that small and medium-sized manufacturers have no way out. After years of cultivation and industrial policies, the digital transformation of enterprises has accelerated, and cloud computing has gradually penetrated into traditional industries, becoming an important support for the government, finance, games, e-commerce and other industries. In the future, the segmentation market for different industries will be the direction of differentiated manufacturers. For example, Jinshan Cloud for game makers, LeTV Cloud for video, and so on.
(Original title: left-handed price war right-handed alliance giant plus code cloud computing market shuffle)
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