OFweek Smart Home Network News The development of smart home was once heated up by all sectors of the society and pushed to the so-called outlet. Today, it seems that it has been temporarily abandoned, and the investment and financing market is a bit deserted. However, this does not affect the direction of the future, and it will not affect the strategic layout of Internet giants in this area. Let's take a look at the differences in the layout of the six Internet giants Baidu, Tencent, Alibaba, Jingdong, Xiaomi, and 360 in the smart home.
Baidu
Baidu's layout is a little ahead of its time, and it seems that the treasure was placed on artificial intelligence. Early attempts such as Baidu chopsticks, Baidu Magic, and other smart homes were not very successful, and Baidu's bicycles have not yet been released. In the layout of smart hardware, Baidu established the Baidu Smart Hardware Alliance, which assembled a number of hardware products that use Baidu's inside technology. At the same time, it built a Baidu Future Store, integrated search, promotion and other resources to support smart hardware products. But the effect is not very satisfactory, but Baidu's technology is undoubtedly the strongest among the six companies. We look forward to Baidu’s major breakthroughs and leadership in artificial intelligence.
Alibaba
Ali's layout in the smart home area is a bit sluggish and lags behind. In the beginning, Taobao was raised by Starbucks on a business division and the degree of emphasis was not enough. When Jingdong crowdfunding announced that the crowdfunding amount exceeded 100 million yuan, Taobao crowdfunding was taken out, along with the three major projects of Ali. The department's adjustments were put to an important position. Ali's Smart Life Business Department has opened up quality resources such as shopping malls, crowdfunding, electric city, and Amoy Girls. Can really bring traffic support to smart home products.
In addition, Alibaba's layout in the smart hardware industry chain, as well as the strategic acquisition of the high German map, the vast majority of smart hardware in the future need to rely on location information. And through the ant gold suits, the strategic stake in the technology media tiger sniffing, can be considered a strategic layout.
Tencent
Tencent's layout in the field of intelligent hardware is mainly reflected in three aspects: First, WeChat's smart hardware access plan, while the introduction of WeChat friends pk list and other functions. The second is qq's opening plan, mainly for smart home products, providing the underlying technical support. Third, in cooperation with outside companies, Tencent’s children’s smart watches were launched, but the brand’s authorization did not support the marketing of children’s smart watches.
The two super apps that we want to focus on are WeChat and qq. They have played an important role. That is, after they have made connections between people, they are already two trump cards in the field of people-to-people connections. Today, they are trying to connect people and things through access plans. In the future, their status as super apps will continue to play. Tencent hopes that in the future, users will still use WeChat and qq to control the smart hardware around them and control their homes. Smart home.
Millet
Millet layout smart home idea is to take the product line, first do a variety of products used in the home, intelligent, seize the number of users, and then launch a millet wisdom family app, will Xiaomi all smart products, through an app To achieve mutual connection and interaction. Xiaomi hopes that in the future, Xiaomi's products will be used in every household and will be controlled by Xiaomi’s control app.
Jingdong
The idea of ​​Jingdong and Alibaba is very similar and depends on the resources of the e-commerce platform. Jingdong was the first to deploy Jingdong crowdfunding and seized the opportunity to support crowdfunding of nearly 100 smart products. However, the integration of Jingdong Crowdfunding and Jingdong Mall has not been as smooth as it seems. It also needs further adjustment. Today, JD Finance can provide financing support for early intelligent hardware companies. Jingdong Crowdfunds serves as the intelligence for publicity and product financing. The JD.com smart board also has a relatively clear location on the JD.com home page. As for the Jingdong Tea House on Zhongguancun Venture Street, it was just a hype, just an offline show and experience shop. Jingdong, as the leader of 3C e-commerce, is planning to transform the layout of smart homes, taking into account the earlier, faster implementation, and the results of the harvest are currently more. But in the long run, it is also a sales and promotion channel.
360
Qihoo 360's layout on the smart home is very positive, mainly because of the decline in the anti-virus software activity, the impact of the stock price. Zhou Zhou urgently needed to rely on smart hardware to add a new growth point and story to Qihoo. 360 was the earliest attempt of children's smart watches, launched in November 2013, the main anti-lost, the early market of children's smart watch is less participants, only a few brands of melon, sugar cat, and now, this field has hundreds of large size With the participation of small brands, the 360 ​​child guards’ market share is also falling sharply. In the later period, 360 tried smart cameras, driving recorders and other products one after another, but they still did not win Xiaomi.
In addition, the 360 ​​cool company launched, has been renamed 360 mall, are focused on the trial of smart products, user community and e-commerce sales.
Overall, BAT's strategic layout in the field of smart homes is far-reaching and in-depth, and it touches on all aspects of the smart home industry chain. The Jingdong, 360, the scope of the layout is very limited, there is little room for imagination. Millet's layout is relatively simple, typical product ideas, relatively simple.
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