Attacking the "city" - locking the town and vying for the "government project" big cake, is that a few people's games?
Into the "city" - into the lighting city, civilian home lighting crabs are more fresh, why LED companies hesitate?
At present, there are about 3,000 LED lighting companies in China, and there are no less than 5,000 LED small factories and “assembly workshop†enterprises. With so many enterprises competing for the same market, it is inevitable that they will encounter “channel traffic jamsâ€. Although a large number of LED companies are still mainly processing and exporting, in the international market, the extensive development of China's LED products can not be guaranteed, and in the domestic market, the online sales channels of LED lighting seem to be lively. But after all, the total amount is small enough to support the development needs of the industry. Throughout the traditional lighting market in China, the sound of LED has not deterred the popularity of traditional lighting, LED lighting can still only serve as a supporting role in traditional lighting stores.
Despite the poor channel in the domestic market, people still find that the heat of the LED industry has not been reduced. The reason is not difficult to understand. In recent years, the country has carried out large-scale lighting and lighting project construction, and large-scale projects have driven the rapid development of the LED industry like a locomotive. With the support of policies, LED pilot projects have been launched frequently, and LEDs have shined in municipal lighting, landscape engineering, street lighting renovation and stadium lighting projects. All of these have made LED lighting manufacturers blocked in "curve" excited, and they are full of hope for the future of the company.
A sales manager who has been engaged in the sales of LED landscape lights for five years told the author that his factory “mainly survives on the basis of online sales. In the past three years, he has continuously bid for municipal projects, and hopes to obtain a big order to change the fate of the company. Although he has never won the bid, he still has confidence in seeing the country and local governments supporting the LED lighting industry!†He said that the main reason for keeping him optimistic is that “energy saving, greening and environmental protection are the trend of the times. LED lighting will soon be able to Into the family, and the company has also developed a number of civilian indoor LED lighting products.
I am afraid that there are not a few business owners who share the same mentality and situation as the sales manager. According to statistics, in 2010 domestic LED lighting fixtures accounted for about 6:4 domestic and foreign sales, domestic sales channels and other channels of sales ratio of 7:3. It can be seen that the engineering lighting channel is currently the mainstream channel in the domestic LED lighting field.
Engineering lighting "cake" how big
The temptation of the LED engineering lighting market is unmatched. In the 2008 Olympic Games, LED lighting entered the people's sight for the first time on a large scale. 500,000 high-power LED bulbs, 37,000 sets of LED-specific lamps, and 50,000 square meters of luminous area, the radiant water cube created the world's best. Through the opening ceremony and various landscapes, LEDs have been praised and recognized by the public overnight.
Subsequently, at the 60th Anniversary Gala of the National Day, 4028 performers dressed as colorful LED illuminating trees in Tiananmen Square, which constitutes the world's most "Light Cube" theme performance area, and the beautiful LED lighting effects reproduce the Olympics. After the classic.
The 2010 Shanghai World Expo has become the largest LED show in the history of the world, and the Expo Park has become the world's largest LED demonstration zone. More than 2 million LEDs were used on the one-kilometer Expo shaft, and 1.03 billion LED chips were used in the Expo site. About 80% of the indoor lighting sources in the stadium use LED light sources.
Into the "city" - into the lighting city, civilian home lighting crabs are more fresh, why LED companies hesitate?
At present, there are about 3,000 LED lighting companies in China, and there are no less than 5,000 LED small factories and “assembly workshop†enterprises. With so many enterprises competing for the same market, it is inevitable that they will encounter “channel traffic jamsâ€. Although a large number of LED companies are still mainly processing and exporting, in the international market, the extensive development of China's LED products can not be guaranteed, and in the domestic market, the online sales channels of LED lighting seem to be lively. But after all, the total amount is small enough to support the development needs of the industry. Throughout the traditional lighting market in China, the sound of LED has not deterred the popularity of traditional lighting, LED lighting can still only serve as a supporting role in traditional lighting stores.
Despite the poor channel in the domestic market, people still find that the heat of the LED industry has not been reduced. The reason is not difficult to understand. In recent years, the country has carried out large-scale lighting and lighting project construction, and large-scale projects have driven the rapid development of the LED industry like a locomotive. With the support of policies, LED pilot projects have been launched frequently, and LEDs have shined in municipal lighting, landscape engineering, street lighting renovation and stadium lighting projects. All of these have made LED lighting manufacturers blocked in "curve" excited, and they are full of hope for the future of the company.
A sales manager who has been engaged in the sales of LED landscape lights for five years told the author that his factory “mainly survives on the basis of online sales. In the past three years, he has continuously bid for municipal projects, and hopes to obtain a big order to change the fate of the company. Although he has never won the bid, he still has confidence in seeing the country and local governments supporting the LED lighting industry!†He said that the main reason for keeping him optimistic is that “energy saving, greening and environmental protection are the trend of the times. LED lighting will soon be able to Into the family, and the company has also developed a number of civilian indoor LED lighting products.
I am afraid that there are not a few business owners who share the same mentality and situation as the sales manager. According to statistics, in 2010 domestic LED lighting fixtures accounted for about 6:4 domestic and foreign sales, domestic sales channels and other channels of sales ratio of 7:3. It can be seen that the engineering lighting channel is currently the mainstream channel in the domestic LED lighting field.
Engineering lighting "cake" how big
The temptation of the LED engineering lighting market is unmatched. In the 2008 Olympic Games, LED lighting entered the people's sight for the first time on a large scale. 500,000 high-power LED bulbs, 37,000 sets of LED-specific lamps, and 50,000 square meters of luminous area, the radiant water cube created the world's best. Through the opening ceremony and various landscapes, LEDs have been praised and recognized by the public overnight.
Subsequently, at the 60th Anniversary Gala of the National Day, 4028 performers dressed as colorful LED illuminating trees in Tiananmen Square, which constitutes the world's most "Light Cube" theme performance area, and the beautiful LED lighting effects reproduce the Olympics. After the classic.
The 2010 Shanghai World Expo has become the largest LED show in the history of the world, and the Expo Park has become the world's largest LED demonstration zone. More than 2 million LEDs were used on the one-kilometer Expo shaft, and 1.03 billion LED chips were used in the Expo site. About 80% of the indoor lighting sources in the stadium use LED light sources.
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