The LED industry is in full swing to open up the LED market channel. At present, the main channel construction of LED lighting enterprises is to sell products through engineering (invisible) channels, circulation (distribution) channels, e-commerce, OEM and other channels. As a key tool for opening up the retail market and opening up the home lighting market, the circulation channel has gradually been valued by major LED lighting companies.
Since last year, including Qinshang Optoelectronics, Shiyida, Hongli Optoelectronics, Hongyan Electric, Firefly Group, Shenzhen Green Semiconductor Lighting, etc. have launched new products, establish a store plan, and establish an operation center plan. However, according to high-tech reports recently, many LED lighting stores have become popular, so industry people can't help but feel the LED lighting terminal channel.
are you ready?
The LED lighting channel war has kicked off. Are you ready for "guns and ammunition"? In other words, LED has bred many LED packaging companies from 2003 to 2008. The policy support in 2009~2010 has led many investments to focus on the upstream chip. Up to now, it can be said that industry integration and cooperation focus on LEDs. Downstream applications, as well as distribution channels. For enterprises, it is an important task for many companies to do a good job in positioning the market price of products to actively arrange the Chinese market. Because, after 2009~2010, the state strongly supported LED equipment production, technology research and development, and with the development of LED technology, the price of epitaxial chips, fluorescent raw materials, etc. began to gradually become more reasonable, and the development and deployment of LED application market needs to be strengthened. .
Recently, LED lighting stores have entered a difficult situation, and it is really a bottleneck for new products entering the market. The temporary dilemma does not deny that the store can shape the corporate brand image, enhance the user experience, popularize the public's awareness of LEDs, and help understand customer needs. The reason why specialty stores are trapped in the crowd is roughly due to the following reasons: LED lighting products are single, brands are missing, and consumers are less aware of LED products. Faced with this dilemma, LED lighting companies will not retreat, so how to make their own cards, product positioning, market layout is increasingly important.
How to lay your cards?
As is well known, a semiconductor solid state light emitting device can be applied to video screens, signage and indicative lighting, vehicle indicating lighting, entertainment venues and stage lighting, indoor space display lighting, plant lighting, and the like. Therefore, according to the field of LED applications, companies can locate their own product application areas and produce products that meet customer requirements according to the lighting requirements of the product area. Secondly, the urban market and the rural market have different requirements for product design and price. Enterprises can differentiate their strategies and position themselves to cut into the rural market and urban market product strategies. There is also a product portfolio strategy to help develop a better market for the company.
Traditional lighting such as Sunshine, NVC, Sanxiong Aurora, Op, etc., its brand influence comes from its thousands of stores. It goes without saying that for LED lighting that has not yet been fully opened in the market, the establishment of a specialty store is the first stop for lighting companies to develop the LED lighting market. After all, it is now possible to fully invest in LED lighting operation dealers, distributors or a small number. Of course, this is for LED lighting companies that have strong financial resources to open up stores. Through the establishment of specialty stores, enterprises continue to enrich LED lighting products according to customer needs, enhance customer experience and shape brand influence, which will play a major role in brand agency and channel establishment.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
Since last year, including Qinshang Optoelectronics, Shiyida, Hongli Optoelectronics, Hongyan Electric, Firefly Group, Shenzhen Green Semiconductor Lighting, etc. have launched new products, establish a store plan, and establish an operation center plan. However, according to high-tech reports recently, many LED lighting stores have become popular, so industry people can't help but feel the LED lighting terminal channel.
are you ready?
The LED lighting channel war has kicked off. Are you ready for "guns and ammunition"? In other words, LED has bred many LED packaging companies from 2003 to 2008. The policy support in 2009~2010 has led many investments to focus on the upstream chip. Up to now, it can be said that industry integration and cooperation focus on LEDs. Downstream applications, as well as distribution channels. For enterprises, it is an important task for many companies to do a good job in positioning the market price of products to actively arrange the Chinese market. Because, after 2009~2010, the state strongly supported LED equipment production, technology research and development, and with the development of LED technology, the price of epitaxial chips, fluorescent raw materials, etc. began to gradually become more reasonable, and the development and deployment of LED application market needs to be strengthened. .
Recently, LED lighting stores have entered a difficult situation, and it is really a bottleneck for new products entering the market. The temporary dilemma does not deny that the store can shape the corporate brand image, enhance the user experience, popularize the public's awareness of LEDs, and help understand customer needs. The reason why specialty stores are trapped in the crowd is roughly due to the following reasons: LED lighting products are single, brands are missing, and consumers are less aware of LED products. Faced with this dilemma, LED lighting companies will not retreat, so how to make their own cards, product positioning, market layout is increasingly important.
How to lay your cards?
As is well known, a semiconductor solid state light emitting device can be applied to video screens, signage and indicative lighting, vehicle indicating lighting, entertainment venues and stage lighting, indoor space display lighting, plant lighting, and the like. Therefore, according to the field of LED applications, companies can locate their own product application areas and produce products that meet customer requirements according to the lighting requirements of the product area. Secondly, the urban market and the rural market have different requirements for product design and price. Enterprises can differentiate their strategies and position themselves to cut into the rural market and urban market product strategies. There is also a product portfolio strategy to help develop a better market for the company.
Traditional lighting such as Sunshine, NVC, Sanxiong Aurora, Op, etc., its brand influence comes from its thousands of stores. It goes without saying that for LED lighting that has not yet been fully opened in the market, the establishment of a specialty store is the first stop for lighting companies to develop the LED lighting market. After all, it is now possible to fully invest in LED lighting operation dealers, distributors or a small number. Of course, this is for LED lighting companies that have strong financial resources to open up stores. Through the establishment of specialty stores, enterprises continue to enrich LED lighting products according to customer needs, enhance customer experience and shape brand influence, which will play a major role in brand agency and channel establishment.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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