Liad is strong in the VR industry and strives to exceed 14 billion in 2019.

Liard has achieved more than 30 times market value growth in the past five years, and its current market value has exceeded 30 billion. For the performance target for the next three years, Li Jun, Chairman of the Liard Group, clearly stated at the 5th Anniversary and Annual Report of the Liard Group on the 30th that it will strive to achieve revenue of more than 14 billion yuan in 2019 and its market value will exceed 100 billion yuan. .

Double the revenue and profit, LED smart display the world's market share first

In 2016, Liard once again doubled its income and profits, making it one of the two companies that have doubled their net profit for three years (2014-2016) in more than 3,000 A-share listed companies. According to the 2016 annual report data, Lied achieved revenue of 4.378 billion yuan in 2016, a year-on-year increase of 116.45%; net profit was 669 million yuan, a year-on-year increase of 102%. In addition, Liard also announced a net profit of 164 million to 180 million in the first quarter of 2017, a year-on-year increase of 100%-200%, the performance exceeded the market expectations, continuing high growth.

In the face of Liard's surrender of such a beautiful transcript, Li Jun said that it was mainly due to the correct strategic development direction of Liard's 2016 "Cultural Science and Technology + Finance". Under the guidance of this direction, Liard obtained The following results:

First, in 2016, Liard LED intelligent display won the first place in the global market share; the national layout of urban landscape lighting was initially completed, the market share was the first in the country, the night travel economy was fully launched, cultural tourism was fully blossoming, and the market prospects were promising. .

Second, the international business cooperation and integration success, the United States Pingda profits doubled, the international strategic layout has been launched; on the basis of the original layout, the acquisition of the US virtual moving point Naturalpoint company, a strong entry into the VR industry.

Third, with the construction of a happy city as a platform and support, the Group's business will achieve comprehensive and rapid growth, and the partnership will be used as an incentive to promote new media, integration, sports, military, education and other fields.

The construction of a happy city effectively puts the "cultural science and technology + finance" strategy

After 30 years of rapid economic growth in China, the slowdown in urban GDP growth is a foregone conclusion. The construction of a happy city will become the central task for urban managers to build differentiated core competitiveness. Based on the insight and forward-looking vision of the transformation of China's urban development mode, after the “Cultural Science and Technology + Finance” strategy was upgraded in 2016, Liard was based on five major sectors: “Night Tour Economy, Cultural Tourism, Smart Display, Sports, VR Experience. Sexually promote the "happy city" service content, and formulate a "happiness program" according to the development plans and goals of each city. The construction of a happy city has become the medium and long-term domestic business development orientation of the Liard Group.

At present, the night travel economy, cultural tourism, and intelligent display have become more mature, which has become the main contribution point of Liard's performance. According to the data of Liard's 2016 annual report, following the opportunity of small-spacing outbreaks, opening up channel resources and opening up overseas markets, the smart display segment achieved revenue of 3.063 billion in 2016, an increase of 136% over the same period of last year; accelerate the outreach strategy, national layout, and seize the market. First, the 2016 night travel economic sector achieved revenue of 867 million, an increase of 111% year-on-year; comprehensive design and operational advantages are outstanding. In 2016, the cultural tourism sector achieved revenue of 422 million, an increase of 42.13%.

It is understood that the specific projects for the construction of “happy city” are divided into non-operating formats and operating formats. Non-operating formats, such as urban landscape lighting, intelligent display platform construction and other non-profit construction content, Liard Group provides design, products, implementation and services, adopting the "construction service" approach; operational formats such as performing arts and entertainment And the construction content involved in consumption, etc., Liard will participate in investment and operation. The operation mode of the “Happy City” project can adopt the usual “EPC model”, and the “PPP model” applicable to the “Night Travel Economy” and “Cultural Tourism” projects by Ryder can also be used.

Strongly enter the VR industry, define the new era of VR

In Li Jun's view, the implementation of the various sectors of Liard's “Happy City” is based on science and technology, and the cultural content is displayed. The maturity and popularity of VR technology will greatly enhance the technological level of each sector, attract more tourists and enhance. The happiness index aims to achieve the goal of “happy city”.

With the future of VR infiltrating into various fields of people's lives, it has been foreseen and recognized by all walks of life around the world. Liard began to lay out the VR industry in 2016, and after analyzing the development characteristics of the VR industry chain, it found that the demand for individual experience to the group experience has increased. It will definitely drive the VR industry into the next stage of development. The maturity of interactive technology and equipment has promoted the development of the VR industry, and also broadened the application field of VR and became the soul of the development of the VR industry.

Therefore, Liard concentrated on the field of motion capture in the direction of interactive devices, including optical motion capture (100% controlled NATURALPOINT, hereinafter referred to as NP), inertial motion capture (shared Fuxin technology) and gait motion capture (shared VIRTUIX) ), as well as the technology of the fish in the field of gesture recognition, Black Crystal Technology in the field of VR education, and related companies in the field of panoramic video.

In the future, Liard will use the existing technology to carry out multi-faceted combination, through technical combination to achieve solutions for different application scenarios, to achieve coverage of various solutions at the B-end and C-end, and to use technology, products and The solution, combined with the Group's high-quality vertical industry layout, provides commercial solutions for vertical industries, promoting industry application development and occupying the market share of virtual reality and motion capture industry. Liard finally hopes to use interaction as the core, cover the industrial chain, and define the new era of VR.

The market value of the next three years is expected to exceed 100 billion yuan

After 2016, the strategy implementation strategy has become increasingly clear. For the next three years, Li Jun said that the performance in 2017-2019 will continue to maintain rapid growth, and strive to achieve revenue of more than 14 billion yuan in 2019, with a market value of over 100 billion yuan.

Li Jun, Chairman of the Liard Group, talks about the development plan for the next three years

2017 is the second year of the implementation of the "Cultural Technology + Finance" strategy of the Liard Group. Li Jun introduced in detail the implementation path of the next year's "Cultural Technology + Finance" strategy implementation of Liard from six aspects. First, multi-channels cater to the LED small-pitch TV outbreak and maintain market share. Second, integrate the resources of the group and seize the share of “urban landscape lighting”. Third, accelerate the share of cultural tourism. Fourth, we will deepen the city of happiness and take the “happy city” as the model. We will cut into the urban construction through the three business sectors of “Night Tour Economy”, “Cultural Tourism” and “Smart Display”, and continue to deeply cultivate each city we cut into. The industrial cluster effect provides in-depth construction and operation services for “happy cities” for cities across the country. Fifth, continue to build overseas platforms. Sixth, the advantages of NP technology will be used to expand the application scale of VR.


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