Young, come with me! Recently, Mango TV “Young People Come with Me • 2018 Advertising Investment Conference†was held in Shanghai, attracting hundreds of brand advertisers at home and abroad to participate in the observation and interaction. The China Merchants Group’s on-site Mango TV announced the launch of a new content arrangement and marketing strategy in 2018, as well as dozens of new 2018 programs and drama resources, which have caused widespread customer concern.
Cai Huaijun, president of Mango TV, stepped on the balance car and appeared on the scene in a youthful fashion to make the guests feel the youthful atmosphere of Mango TV. At the meeting, Cai Huaijun first announced the good news of Mango TV's profitability, pointing out that 2018 Mango TV enhanced the investment in self-made programs and dramas to create the largest space for content creation, thereby doubling the output of platform self-produced content and at the same time carrying out comprehensive technological innovations to create mangoes. TV's unique form of information flow advertising... The enthusiasm of the speech expressed Mango TV's confidence in the content quality and commercial value of Mango TV next year, which greatly inspired on-site customers and Mango TV fan users.
Pictured: Man Hua TV President Cai Huaijun
After the opening of the China Merchants Association, Li Rui accelerated with Harley and Lisa. It was a stunning youth. The full content of Mango TV dry goods preached that the 2018 Mango TV's new layout, new programs, and new drama resources made the on-site customers enthusiastic. Due to the "Where is my father going to 5", Liu Genghong and Xiaofu Fufu, "2017 Happy Boys," the runner-up chickens made their debut, set off a climax, and sent greetings to advertisers, attracting praise from advertisers. .
The high-end quality of gold users, "young women" + "ultra-high viscosity", brand promotion follow me!
With content as king, high-quality IP has become the main entrance of the platform to attract users. Mango TV continues to strengthen its content advantage and brings together a large number of fan users with distinctive labels, unique interests and high stickiness, and forms of content supply form A virtuous cycle continues to empower marketing. At the meeting, Wei Wei, General Manager of East China Division of Ereli Group, shared with the guests on the topic “Content Consumption Upgrade in the New Economy Eraâ€, and proposed that “the idea of ​​exquisite life drives the stickiness of entertainment and change users, and content became "The key to the sticky battle", using factual data to analyze the value of Mango TV marketing.
The proportion of female users (TGI = 154) is much higher than the industry level, after the young age 90 (TGI = 122) is much higher than the industry standard, the per capita daily time (103 minutes) ranks second in the industry, and the variety shows cover the video industry Overall 46.2%... With high-viscosity users of female users becoming the core audience of Mango TV, the overall user image has distinctive labels such as “vitality, fashion, and qualityâ€, and the education level is high.
At the same time, Wei Feng also scientifically analyzed the overall user content preference and consumption characteristics of Mango TV - fashion white-collar, potential middle class, Baomobao dad, new new human, and the high-end quality of gold users can give brand content marketing communication the maximum supportive force, and from recent years The analysis of changes in TOP10 TV dramas concluded that the video content has been upgraded and returned to perfection, and the audience has completed the transition from fresh meat watching to acting skills. Connotation programs have become the new darling of the audience, and slow variety shows have gradually become mainstream.
Super content layout throughout the year, "6 self-made program band" + "Chinese story", contract explosions come with me!
For the 2018 mango TV brand new content arrangement that the industry is most concerned about, Mangshan TV program center general manager Zhou Shan shared 2018 Mango TV variety show programming with four keywords: "focus," "confidence," "core, and determination." Focus on youth groups, promote young attitudes, and persist in innovation and self-control.
In 2018, Mango TV based on the accurate analysis of the preferences of young users, increased investment in the creation of parent-child programming, suspense intellectual program, mango series, "cool culture" program band, new emotional program, customized advertising programs, etc. In the gold variety band, the six self-made bands will eventually form a mango self-made variety and ecological ring, and will use the three major creative guidelines for content and reputation to reward customers, write self-made blueprints for precise and vertical division of youth audiences, and complete the sticky brand of Mango TV and young groups. symbol.
"Where is Daddy Goes 5" President Peng Peng, "Mama Superman 2" Director General Yuan Baili, "Star Detective 3" Director He Shu and other trump programs have made their debut in 2018, highlighting 2018 programs ahead of schedule. Part of the highlights, enough appetite for everyone.
In terms of TV dramas, Li Yongjie, general manager of the Copyright Management Center, announced the first review of Mango TV's 2018 series of drama resources, targeting highly-selected consumer groups, “Sharing Chinese Dreams with Young People.â€
Selected annual quality TV dramas: "Fire King", "Sweet Crit", "Negotiator", "Return", "Mr. Love", "Old Boy", "Uncle and Teenager", "Sad River "," "warm string", "Hai Yu Jing Yu through the rain," "Kang Sechuang Huang Feihong", "Because I met you 2".
The single-play network drama focuses on the theme of youth growth: "Hello, Opposing Friends," "Electricity Lovers," "Chicken with Dogs and Dogs", "Girls from across," and "The Last Friends."
The drama is self-manufactured and gains the best understanding of the user's production power. In "Fire King" for 20 years, two generations of people waiting for the worldly love, Chen Bolin, Jing Tian led the starring; "Sweet Crit" describes the inspirational story, the Luyi Guan Xiaoyu made a fortune; "Qi Ke" domestic first touched the "hacker" occupation The wild love under the background of the elite; "Crocodile and the toothpicks" focus on the international student community.
The ultimate marketing is not denied, “excellent return†+ “joint profitâ€, join hands and win with me!
In the final of the China Merchants Association, Fang Fei, general manager of Mango TV Advertising Marketing Center, introduced Mango TV as a video website that shares the self-control capabilities and IP power of Mango Ecology to users, customers, partners, and investors, and made profit. Mango TV's advertising strategy and marketing value, on-site deciphering the marketing gameplay and advertising value of "Dad Goes Where", "Star Detective" and other ace programs, allows advertisers to have a more intuitive understanding of Mango TV's ultimate content marketing. .
Based on the dimension of brand advertising budget, from the background of “the second half of video marketingâ€, Mango TV puts forward a set of solutions that can bring brand sales growth – the budget is over RMB 100 million. The brand is not blindly pursuing hotspots and it is just one step and IP. Working together to create social currency, spontaneous content of young people in production detonates and spreads and brings direct conversions to offline and e-commerce; the budget is in excess of 10 million. The brand needs to create new consumption scenarios, develop “circle powder movement†with values, and strengthen the brand “ "person-designed" is recognized by the user in the user's favorite scene; small-budget customers can also obtain good results in Mango TV, and AI-based and user-image-based mango-content-information-streaming advertisements allow brand appeal to be targeted, accurate, and efficient; if the budget is zero , Can also participate in the mango TV derivative e-commerce system, based on Video + + artificial intelligence, one-stop e-commerce solutions, support red envelopes, games, live broadcast and other ways to promote, let zero budget customers and mango TV work together to open the market Common profit offers new possibilities.
Young, come with me! Through the full-fledged advertising investment conference, 2018 mango TV new layout, new programs, new drama resources, etc. to promote and display, so that fans and brand advertisers feel the vigorous young mango TV With respect to the performance of mango TV next year, everyone has higher expectations. Next, on November 1st, Mango TV "Young Comes with Me • 2018 Advertising Investment Conference" will be held at the Beijing International Trade Hotel in Beijing. It is worth looking forward to!