Due to the ups and downs of the NVC storm in 2012, Wu Changjiang is still in the critical period of returning to the board of directors. This transaction has triggered unlimited speculations from outsiders. Surprised.
The transformation of the lighting industry to LED is the general trend
Under the government's promotion, LED lighting with environmental protection, energy saving and emission reduction as the goal is rapidly popularized in the field of public facility lighting, and promotes the active penetration of LED lighting into the commercial lighting, office lighting and home lighting markets, which also promotes LED lighting in the entire lighting The share of the field continues to rise. In contrast, the proportion of traditional lighting has continued to shrink, and the trend of the trade-off is obvious. Wu Changjiang believes that LED lighting is expected to reach half of the lighting industry's share this year and next, with unlimited business opportunities. If NVC Lighting misses, there is a risk of being eliminated.
Although NVC Lighting is a leading company in China's lighting industry, and was involved in the research, production, and sales of LED lighting earlier, its progress and performance are not satisfactory, which is very disproportionate to the status of NVC Lighting. Op, Sanxiong Aurora and other competitors put a lot of pressure on NVC Lighting. If NVC does not lead in LED lighting, it means losing the industry leadership and affecting NVC's future development strategy. This is a "heart disease" of Wu Changjiang.
In the view of Wu Changjiang, NVC lighting must achieve two breakthroughs in LEDs to achieve breakthroughs: one is the technical threshold, that is, LED chip performance is stable, and product quality is guaranteed; the second is the price threshold. The price of LED chips is the main determinant of the price of LED lighting products. At present, the main obstacle to the comprehensive popularization of LED lighting products is their high prices. This is the key to the popularization of LED lighting and the realization of horse racing by LED companies.
Allied De Hao Runda sounded the horn to enter the world's top three
The understanding of NVC is better than Wu Changjiang. He believes that with the current strength and resources of NVC Lighting to make LEDs, the pace is too slow to keep up with the established strategic goals of NVC Lighting. Looking for a partner with complementary resources and advantages is a game that Wu Changjiang has been promoting and deploying. As the founder, it is Wu Changjiang's long-cherished wish to make NVC Lighting stronger and bigger. He admitted that the goal of NVC Lighting in the past two years is to be the top three in the world. To achieve this goal, NVC Lighting's annual sales scale needs to reach about 30 billion.
Before, GE had asked Wu Changjiang, hoping to sell the lighting business to NVC. Wu Changjiang has also been touched, because as long as GE Lighting is acquired, NVC Lighting's plate will become big and it will be within reach of the top three in the world. But reason tells him that this is a very dangerous game. Due to differences in culture and management, it is difficult for NVC Lighting to integrate GE lighting. If you ca n’t digest it, it will bring NVC Lighting. Disastrous consequences, there are already many examples of this in China, which Wu Changjiang did not want to see.
This cooperation is not accidental. As early as two or three years ago, Wu Changjiang and De Hao Runda's Wang Dongleijing introduced their friends and felt sorry for each other. As of November 2012, DHL Runda and Wu Changjiang Holdings, a Canadian company began business cooperation. The company used Dehao Runda's LED products, and its products have been highly recognized by the Canadian market. Customers have reported that the quality of the products is comparable to that of Samsung. This has made both parties determined to work together through stock swaps to achieve deep complementarity of resources and advantages, and jointly strengthen and expand the industry chain.
According to the data, in recent years, Dehao Runda has invested five or six billion yuan, introduced a large number of high-end talents and advanced chip vitality equipment from abroad, and has continuously broken through the siege of foreign manufacturers in technology. So far, the product performance and quality have even surpassed Taiwan The company is on the same level as Europe, America, Japan and South Korea, and can fully guarantee the quality of LED products.
What makes Wu Changjiang more heart-warming is the huge cost advantage brought by DHL Runda's large-scale operation. An LED product in the NVC lighting plan costs about 120 yuan. Wang Donglei told Wu Changjiang that with the same quality, DHL Runda can reduce its cost by 2/3. NVC lighting is still sold at a price of 60 yuan, which is still very profitable, and can also take advantage of the price to achieve large-scale sales. But NVC Lighting does it by itself, obviously without this advantage. From this point of view, if the products of Dehao Runda are sold in the powerful channels of NVC, under the pull of its brand, the joint force generated by this cooperation model will become a rush to promote the comprehensive popularization of LED lighting. The power helps NVC to stand out in the LED industry, achieve a qualitative breakthrough and leap in sales scale, complete 20 billion sales scale in two years, and launch an impact on the world's top three in the lighting industry.
Wu Changjiang said that it is similar to Wang Donglei's concept. NVC Lighting and DHL Runda are both Chinese companies, and resources and advantages can be perfectly complemented. As for the introduction of this cooperation at the expense of the status of the largest shareholder, Wu Changjiang said he would not regret it, because if this cooperation is used to achieve the industrial upgrade of NVC Lighting, the future healthy development of the enterprise, and become the world's top three lighting, he is the first The cake shared by the five largest shareholders is not smaller than the cake shared by the first largest shareholder of NVC Lighting who missed the opportunity. He hopes that all stakeholders including NVC employees and shareholders will achieve a win-win situation in this cooperation. .
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