Managing Director of Guangzhou Guangya Messe Frankfurt Co., Ltd., Guangya Network Investor Pan Wenbo
On the eve of the opening of Guangzhou International Lighting in 2008, Guangzhou Guangya Exhibition Trade Co., Ltd., the organizer of the exhibition, officially announced a major news: it invested 10 million yuan to enter the network field. This is the first time that Guangya has expanded its industry beyond the exhibition industry since its establishment 14 years ago, investing in new e-commerce fields. In the era when the e-commerce industry is still impetuous and the return on investment is difficult to predict, why did Guangya make such a big decision? Guangwen network investor Pan Wenbo, how will this move go?
Guangya officially entered the network field
Reporter: Guangya invests in the field of e-commerce, which is not expected by the outside world. China's electronic network market seems to be prosperous, but it hides many uncertain factors, such as risks, bubbles, and return on investment. In China's lighting industry, there are also some industry websites that have made bold attempts, but the relative success rate is almost zero. In this environment, why do you choose to invest in the network?
Pan Wenbo: Guangzhou International Lighting Exhibition has been successfully held for 13 times, and the exhibition scale is already the first in Asia and the second in the world. In 2008, the exhibition area reached 110,000 square meters and more than 1,500 exhibitors. Up to now, Guangzhou International Lighting Exhibition has been familiar with and mastered the information database of more than 17,000 Chinese and foreign manufacturers, 200,000 overseas 173 countries and 530,000 domestic international lighting professionals. These professionals include: the government, associations, media, design institutes, engineering companies, decoration companies, lighting design companies, traders, terminal buyers, designers, scientific research institutions, distributors and other resources related to the entire industry chain. This resource platform is unique and unique to Guangya.
So, how to provide the industry with extension services other than exhibitions? How to make these resources continue to systematically serve the lighting industry? We think it is necessary and fully capable of building a valuable network platform, which is the investment of Guangya Company. The original intention of the Asian network.
Exhibition network resource sharing
Reporter: Can Guangya Network be regarded as an extension and supplement of the exhibition?
Pan Wenbo: From the analysis of the function and development trend of the network itself, we believe that it is a suitable opportunity to enter the network field now. The network itself has the characteristics of high efficiency, fast delivery, low cost, and timely information. It can promote the screening of industry information and improve the communication and timeliness of the industry.
Secondly, with the development trend of international networks, entering the network field is a necessity. The exhibition has its own characteristics. The time of the exhibition is fixed, and the network model just plays a good bridge role. Based on the exhibition, 365 The convergence of the day provides a comprehensive network platform for lighting and related industries.
Already brewing four years ago
Reporter: Before you decided to invest, did you have any hesitation or worry?
Pan Wenbo: I thought about the idea of ​​building a website a few years ago, but since the market prospects and investigations were not very clear at the time, we did four years of research and research. It analyzes the functions and characteristics of the network itself, investigates and locates the market and the crowd, combines the opinions of industry professionals and the characteristics of Guangya itself, and is thoughtful and tailor-made from decision-making to operation.
Guangya Network operates independently
Reporter: Does the network investment project operate in the form of Guangya Company, or does it adopt an independent operation model?
Pan Wenbo: Operating as an independent company, we have officially registered Guangya Network Technology Co., Ltd. in May 2008. The first project of Guangya Network, Aladdin Lighting Network, has been incubating for more than a year under Guangya Exhibition Company. Why did you set up this network company? According to four years of research and research, we strongly agree with the role of the Internet. Under the strategic planning of the group's industry service organizations, the exhibition is the current core service, and the network will be our other. The core services complement each other and complement each other.
Resources are the biggest advantage of Guangya Network
Reporter: As you just said, Guangya Network has formed a unique advantage by using the exhibition platform to integrate exhibition resources. In what ways can Guangya Exhibition and Guangya Network form complementary advantages and cooperation?
Pan Wenbo: The general idea of ​​Guangya Network is to realize resource sharing between the network and the exhibition, and the advantages are complementary. The specific methods should be combined with different industries and different exhibitions. Take Aladdin's lighting network as an example. First of all, it is not an ordinary official website of an exhibition, but a professional network operated by a business model.
The website provides a very convenient and comprehensive publishing and inquiry network platform for exhibition information, providing enterprises with a low-cost network platform for promoting products, company image, product introduction, communication and transaction.
Investing 10 million and expecting 5 years to become talented
Reporter: How big is the investment in the Guangya network project? Is there a basic project profit schedule?
Pan Wenbo: At the beginning of the investment, we have produced a detailed financial budget and invested four years in the budget. The first phase of investment is 10 million. The Aladdin Lighting Network project has been in operation for more than a year and is currently operating very well. I am very confident that in three years, we will basically achieve financial balance.
Reporter: As a project investment, we pay great attention to the project's vision and return on investment. How do you plan for the future of Guangya Network?
Pan Wenbo: We have spent 10 years to develop Guangzhou International Lighting Exhibition into the first professional exhibition in Asia and the second largest in the world. In the future, we have the opportunity to become the world's first industry exhibition. My expected time for the success of Guangya Network is five years. As long as the network operation is valuable, it will be recognized and affirmed in the industry, and profit will be guaranteed.
Special planning
[2008 Guangzhou International Lighting Exhibition Press Conference]
[2008 Guangzhou International Lighting Exhibition Event Calendar]
[Guangzhou International Lighting Technology Summit Forum Theme]
[Guangzhou International Lighting Technology Summit Forum Details]
[2008 China Lighting Electrical Products Competition List]
[2008 China Lighting and Electrical Products Competition]
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