Samsung has created a TV that will be "stealthed" and looks like an artwork

TVs in everyday life are generally like this

The bright color of the big screen stereo is standard on modern televisions but after closing the screen, there is a square “black hole” on the wall.
Looks like it's a little bit offensive with the surrounding decorations

Have you ever imagined that a TV can be turned into a work of art "stealth" between decorative paintings?
Samsung did it

Just two days ago (March 14th) in Paris, famous industrial designer Yves Béhar released the Frame series of wall-mounted televisions for Samsung. The television designed by Béhar's studio Fuseproject looks like a decorative painting or artwork.
Guess which picture is the Frame TV in the picture below?
The most intermediate rectangular "decorative painting" is

Frame's design concept is "disappear in the décor." When you sit in your room and don’t use a TV, Frame will display artwork or personal photos on the screen instead of leaving a black square on the wall like an ordinary TV.



In addition to its artistic appearance, Frame is also a television full of black technology. It uses sensors to adapt to ambient light changes and automatically adjusts the brightness according to the brightness of the room, making the displayed work more natural.
When the sensor detects that no one is in the room, Frame will automatically turn off the power to avoid power wastage.

In this work, Béhar explores the visual presence of television in space and considers how to make it less conspicuous after turning off the power.
“In a smaller family home or apartment, after the television is turned off, the black square it forms actually takes up precious decorative space,” explained Béhar.
Hidden in the decorative painting Frame

“Instead of creating a product that will only release vitality when it is turned on (such as regular TV), we are thinking about an exhibit that can inspire our lives,” continued Béhar.

Frame has a variety of different material and color borders, making it more integrated into the surrounding decorative painting. In order to design the frame, Béhar consulted with the frame designers of some of the most famous museums in the world and packaged the TV with the attitude of packaging art.



Museum director Elise Van Middelm brought many artists to the TV, including Luisa Lambri, Barry McGee and Todd Eberle. These artists created a series of artwork exclusively for Frame. Each piece of art is scanned and converted into digital form, and the user can then use it with their favorite color background.

Of course, don't forget the essence of Frame, which is a UHD TV.

With this art-like television, watching the program seems to have a sense of ceremonies and become more elegant.
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