As the demand for low-end televisions increased, Samsung, the world's largest TV maker, announced the day before that it will launch low-cost TV products and be available within one to two months.
Samsung said that since the beginning of this year, TV sales have begun to pick up, demand in the Chinese market has been strong, and demand for low-end TVs has risen. Therefore, the company decided to optimize the production cost and reduce the retail price of the product. Cheap TV sets will be available for sale in one to two months.
The industry believes that in the Chinese market, the product positioning of joint-brand TVs has always been in the mid-to-high end, and the consumer groups are mainly concentrated in the first-tier and second-tier cities. Samsung’s strategy is to compete with domestic brands in the 3rd and 4th markets for profit cakes. In addition, last year, Japanese home appliance giants including Sharp, Sony and Panasonic collapsed in a loss-making quagmire. Korean giant Samsung took precautions and made a series of adjustments.
Samsung said that since the beginning of this year, TV sales have begun to pick up, demand in the Chinese market has been strong, and demand for low-end TVs has risen. Therefore, the company decided to optimize the production cost and reduce the retail price of the product. Cheap TV sets will be available for sale in one to two months.
The industry believes that in the Chinese market, the product positioning of joint-brand TVs has always been in the mid-to-high end, and the consumer groups are mainly concentrated in the first-tier and second-tier cities. Samsung’s strategy is to compete with domestic brands in the 3rd and 4th markets for profit cakes. In addition, last year, Japanese home appliance giants including Sharp, Sony and Panasonic collapsed in a loss-making quagmire. Korean giant Samsung took precautions and made a series of adjustments.
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