It is reported that Samsung will launch QLED TV and MicroLED TV, in order to recapture the market captured by LG's high-end OLED TV.
At the recent symposium held at the Digital City of Water, Samsung Electronics President (Video Display Business Director) Han Zongxi said: "The war of QLED TV and OLED TV will be launched in the second half of the year" and publicly declare war on OLED TV.
Starting in September this year, Samsung will begin to sell 8K QLED TVs worldwide, and 8K will have 33 million pixels, which will show a clearer picture than the 8K pixel 4K.
At present, most of the high-end products led by LG OLED TV are still at 4K resolution. In December this year, NHK TV will launch the world's first 8K channel. Samsung's move is to seize the ultra-large TV market.
According to industry insiders, it is difficult for human eyes to recognize the difference between 4K or 8K. But when the TV size is expanded to more than 80 inches, the naked eye can see some differences. QLED panels have lower production costs than OLED panels, and as TV sizes increase in size and resolution, they will ensure competitiveness.
LG's OLED TV pixels are self-illuminating and do not require an additional light source. The space occupied by the backlight is omitted, which greatly reduces the thickness of the TV. However, Samsung's QLED TV still needs another light source, so it is estimated that Samsung TV still has limitations if it realizes the thinning that consumers expect.
In addition, next year Samsung will release a higher-end MicroLED TV, only 30mm thick. In contrast, the 146-inch "The Wall" is 80mm thick.
According to industry insiders, “reducing the display thickness can reflect the integration effect with the surrounding environment from the design level. The thin thickness is the advantage of OLED TV, and it is expected that Samsung will no longer be crushed by LG.â€
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