The global financial turmoil triggered by the US subprime mortgage crisis has affected many industries. The lighting industry has a panic of “winter is comingâ€. Many companies have disappeared from the cruel cold. However, there are also some industries that are brave and aggressive. I wrote my own legend. We have the honor to interview Shi Jie, the domestic lighting industry tycoon and the chairman of Jiangsu Shifu Photoelectric Technology Co., Ltd., his thinking jumps and develops, the perspective is novel and bold, and the humor is wise. From him, it is not difficult to understand that Shifu is in such a severe winter. At the moment, it is the reason why it is unbeaten and more brilliant.
Shifu Chairman Shi Jie Click here to view all news photos
Reporter: First of all, congratulations to Shifu for winning the honor of China's well-known trademarks. At the same time, Shifu was also included in the "Blue Book of China Lighting Industry" project of the Development Research Center of the State Council. Please talk about your feelings about this matter.
Shi Dong: Shi Ford can get the results like today, mainly thanks to the following aspects.
Magnificent scale advantage: At the beginning of 2008, the first phase project of Shifu Optoelectronic Industrial Park, with a total investment of 800 million yuan and covering an area of ​​400 mu, was put into use to develop and manufacture the world's leading products of “energy saving and healthy lighting†– LED Light source LED lamps, new low-power energy-saving lamps and indoor office health lighting products are the main directions. At present, it has formed an annual production capacity of 4 billion yuan of various types of lamps. After the completion of the industrial park, the production capacity will reach 10 billion yuan.
Strong quality advantage and technological advantages synchronized with the world: Shifu is the first to pass IS09001 international quality system certification, IS014001 international environmental system certification; all products have passed the national mandatory 3C certification, and obtained the national product exemption certificate; the company's export products are all obtained Hong Kong Electrical and Mechanical Services Department approved the certification mutual recognition group HK certification, EU CE safety certification and TUV, VDE certification, the United States UL certification. With strong LED and office lighting product development and design, we have developed more than 100 series of energy-saving and healthy lighting products, and obtained nearly 200 national patents and some international patents.
Brand Strategy: At present, the development strategy of many domestic lighting companies is still stuck in product marketing, and Shifu has successfully transformed into brand marketing. Shifu has set up a brand management committee to use the integrated brand communication method to make the social image, product image, market image and service image go hand in hand, and spread widely through newspapers, magazines, television and internet.
Service is not a propaganda strategy, but sincerely from the heart: Many companies regard service as a means of propaganda, which is for sales. Stewart always keeps customers in mind and insists that "all our efforts are for the benefit of us." The belief of mankind is sincere and sincere service. Therefore, our services are more humane and more appropriate. From the lighting creative, lighting planning, lighting selection, intelligent light control, budget bidding, construction plan, to the final effect debugging, Shifu is integrated.
The "China Well-known Trademark" that Shifu now has is a footprint; it is now printed in China, and in the near future, Shifu will be deeply imprinted in the world.
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