Today, few people suspect that the smart life based on the home scene is detonating the next entry-level market, and the current leader in this scene is the smart speaker above the tuyere. Under the non-stop stimulation of major players, it didn't take long for smart speakers to initially complete market education in China. According to a report recently released by market analysis company Canalys, China shipped 1.8 million smart speakers in the first quarter of this year, making it the second largest smart speaker market in the world after the United States. As the industry chain matures, the smart speaker market will at least double in 2018, which has become an industry consensus.
At least at this stage, the prosperity of the smart speaker market is more carried by content products. For example, recently, the first domestic ranking based on active on-demand content of smart speakers was born, based on the number of speaker devices actively on-demand, the number of people on-demand and In terms of people and other dimensions, Orion Voice OS and Cheetah Global Think Tank released the "2018 China Smart Speaker Content On Demand Rankings": For example, in terms of music, Jay Chou's popular golden song "Confession Balloon" ranked first, "We Are Different" and "Seaweed Dance" Well-known vibrato "background sounds" such as "Empty Like Ye" are also on the list without surprise; in addition, in the fields of audio content, children's stories, children's songs and natural sounds, the list also restores the true preferences of current smart speaker user groups.
In my opinion, the ranking results of each list are basically intuitive. Compared with the list itself, perhaps it is the data side of the list that is more worth mentioning. As a full-link far-field voice interaction system developed by Orion Starry Sky, an artificial intelligence company under Cheetah Mobile, the largest public trust source based on the Orion Voice OS data release list is undoubtedly the data show: smart speaker devices equipped with Orion Voice OS capabilities have been Quietly occupying more than 30% of the Chinese market share, including mainstream products such as Xiaomi (Xiaomi speakers), Himalaya (Xiaoya AI speakers), Leopard (Xiaobao AI speakers) and Midea (Xiaomei AI speakers).
In fact, in retrospect, it’s only a year since the official release of Orion Voice OS; it’s only three months since the launch of the screen-sweeping robotics conference of the Leopard 321. The speed of the Leopard’s rush is staggering.
Looking back on the course of Cheetah running on the AI ​​hardware track in the past year, it is not difficult to find its two core logics: independent research and development of a complete technology chain, and full openness in the overall strategy.
Well, considering the great expectations of Cheetah and Fu Sheng for the future, it may be an ambitious "only way" to build a huge AI hardware ecosystem by empowering more hardware products with self-developed technology chains.
A miniature
Let's start with Orion Voice OS-in a sense, Orion Voice OS is a microcosm of the "self-research" and "open" strategy of the entire Cheetah AI hardware.
Orion Voice OS is a full-link far-field voice interaction system developed by Orion Star. Common sense is that, compared to integrating technical modules from different vendors, this kind of “hands-on†full-link self-research will make the connection of different technical links more integrated and make voice interaction faster and more accurate: deep semantic understanding in vertical fields The accuracy rate of 96%, the average response speed of 1.5s under the smooth network of the whole link, and the stability of 99.9% of the online service also prove this point.
On the other hand, Cheetah also knows a little bit well: Compared with the old pedagogical groping in the industrial age, in the data-driven intelligent age, openness is often the best strategy to increase the speed of research and development. They choose to have the full set of voice capabilities without reservation. Open to partners-this is the reason why smart speakers equipped with Orion Voice OS occupy more than 30% of the Chinese market. In addition to cooperation with well-known companies such as Xiaomi, Himalaya, and Midea, there are more potential partners. The Orion Voice OS is regarded as a shortcut to master the voice ability.
Of course, cooperation produces a win-win situation, and the most valuable asset of Orion Voice OS brought by an open attitude is massive data. Thanks to the symbiotic relationship between data and deep learning algorithms, the AI ​​operating system can release the snowball effect of "the more people use it, the smarter, the smarter the more people use it". At present, Orion Voice OS has accumulated hundreds of thousands of hours. Far-field voice data, serving more than 1000W voice synthesis per day, and with more and more partners in the future, users will have more and more voice commands, which will be more conducive to the iteration of voice technology and the in-depth polishing of products , While bringing a better user experience, gradually consolidating technical barriers.
Therefore, it is not difficult to find that Orion Voice OS is benefiting from "self-research" and "opening" strategies-more importantly, it is like a nested mode of concentric circles, which also extends to the entire AI hardware of Cheetah Strategy.
"Smart Complex"
A month ago, Cheetah Mobile released its first quarter financial report. When answering a question from Credit Suisse analyst Thomas Chong "What is the main competitiveness of Cheetah in the robotics field", Fu Sheng attributed its greatest competitiveness to self-research: "The difference between us and many manufacturers is that the AI ​​technology of our entire robot is independently developed, including language recognition, image recognition, visual navigation, etc. This is one of our advantages, because the core technology is independently developed, so we We can customize our entire algorithm according to the scenario and create a better user experience."
In fact, perhaps in order to better verify the market, Orion Star released five robot products in the Water Cube in one go (reception robot Leopard Secret; retail robot Leopard hawker; child companion robot Leopard Leopard dragon; Xiaobao AI speaker and no Leopard Coffee, a coffee shop on duty), they are all equipped with the self-developed Orion robot platform Orion OS. Take Leopard Little Secret as an example, it can identify the reception visitors, help visitors find contacts, and intelligently lead the visitors to the conference room-benefiting from Orion Star’s full-link AI technology for production robots, they can serve companies, banks, and hospitals. Clients from other institutions are tailored to develop reception robots based on real needs in different scenarios.
] To some extent, you can understand Orion OS as a "smart complex", which integrates various well-connected "sensory" technologies, and can be seen and heard from all directions: acting as a "brain" role. The computing performance of the chip system is 3.5 times higher than that of the iPhone X; the camera + vision algorithm that acts as the "eye" can look at a super wide-angle of 153° at a glance; the 6+2 microphone array that acts as the "ear" will not miss any faintness in the 360-degree far and near fields The sound of the “mouth†Orion TTS talks to users more than 10 million times a day; the “two-foot†indoor navigation system will not forget every inch of the indoor environment it walks through; the seven-axis machinery that acts as an “arm†Arms can help you in various life service scenarios.
In short, this complete technical chain enables robot products in different scenarios to have comprehensive skills such as voice interaction, semantic understanding and indoor navigation, and it also makes Orion Star the only one in the world that has practical and easy-to-use robot products. A full-link AI technology enterprise.
Open ecology
So the question is, what are the advantages of this full-chain self-research model?
Theoretically, in today’s modularized AI market, selecting general technology suppliers and quickly integrating them into a “standard†product seems to be a more efficient choice-but in reality, due to problems such as system running-in, technology integration Type robots tend to have high energy consumption and poor applicability; in addition, similar to the experience at the beginning of the birth of smart speakers, any technical defects will be magnified in the initial stage of market education for robots (especially service robots). In contrast, robots with a complete and unified technical chain and better experience will play a greater advantage in actual landing.
On the other hand, just like the truth revealed by the phrase "all gifts of destiny are secretly priced", technology-integrated robots seem to be a smarter choice, but they are often a more "dangerous" choice. You know, although stories of cross-border mashups occur every day in the technological world, the control of the industrial chain driven by core technologies will always be real barriers—compared to the possibility that integrators are subject to others at key bayonet Research, the technical reserve of all independent intellectual property rights is a more active and safer strategy. For the ambitious Cheetah, this strategy can gather greater potential in the future international robot competition.
Of course, as demonstrated by the Orion Voice OS, mastering the core technology does not mean that Cheetah chooses to be closed.
In fact, I have always felt that when the "infrastructure-level" technology of artificial intelligence comes, an open ecosystem may be the only way for large companies. Whether it is Amazon, Google, Microsoft, or domestic BAT, the establishment of a network is regarded as the best Important strategic models are all competing for technological openness and the number of connected devices, because they know that the larger the value network they build and the more resources they rely on, the more they will benefit.
Based on a similar logic, in the robot market where the new order has not yet been established, Cheetah is also trying to build an ecosystem with its first-mover advantage, and announced that Orion OS, the Orion robot platform, will be fully open to the outside world. Fu Sheng also specifically emphasized that, unlike other companies' opening, Orion The OS must be "really open", and all technical capabilities will be disclosed to developers.
In fact, the rapid growth of Orion Voice OS in the past year has highlighted the power of the division of labor between Cheetah and Orion Star: Orion is responsible for the research and development of core technologies, and Cheetah is responsible for the implementation of technical scenarios through product thinking-as you can imagine, this This kind of cooperation will penetrate into more fields such as air purifiers and translators in the future, empowering more hardware partners.
In short, 2018 is a year of transformation for Cheetah’s business. How far this Cheetah can go and what surprises it can bring to the entire AI hardware market are worth waiting for good news.
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